The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Why They Do It: Inside the Mind of the White-Collar Criminal


Eugene Soltes - 2016
    From the financial fraudsters of Enron, to the embezzlers at Tyco, to the insider traders at McKinsey, to the Ponzi schemer Bernie Madoff, the failings of corporate titans are regular fixtures in the news. In Why They Do It, Harvard Business School professor Eugene Soltes draws from extensive personal interaction and correspondence with nearly fifty former executives as well as the latest research in psychology, criminology, and economics to investigate how once-celebrated executives become white-collar criminals. White-collar criminals are not merely driven by excessive greed or hubris, nor do they usually carefully calculate costs and benefits before breaking the law. Instead, Soltes shows that most of the executives who committed crimes made decisions the way we all do-on the basis of their intuitions and gut feelings. The trouble is that these gut feelings are often poorly suited for the modern business world where leaders are increasingly distanced from the consequences of their decisions and the individuals they impact. The extraordinary costs of corporate misconduct are clear to its victims. Yet, never before have we been able to peer so deeply into the minds of the many prominent perpetrators of white-collar crime. With the increasing globalization of business threatening us with even more devastating corporate misconduct, the lessons Soltes draws in Why They Do It are needed more urgently than ever.

Church of Lies


Flora Jessop - 2008
    I've been called apostate, vigilante, and crazy bitch, and maybe I am. But some people call me a hero, and I'd like to think they're right too. If I am a hero, maybe it's because every time I can play a part in saving a child or a woman from a life of servitude and degradation, I'm saving a little piece of me, too.I was one of twenty-eight children born to my dad and his three wives. Indoctrinated to believe that the outside world was evil, and that I resided among the righteous, I was destined to marry a man chosen for me by the Prophet. I would then live in harmony with my sister-wives, bear many children, and obey and serve my future husband in this life and throughout eternity. But my innocence didn't last long. While still a child, I understood that the church of the righteous was nothing but a church of lies.When I was eight years old my father sexually molested me for the first time, raping me when I was twelve. I tried to kill myself. Beaten, molested, taunted, and abused by family members alleging they only wanted to save my soul became a daily routine, I ran from this abuse more than once in my early teens--even attempting to cross the desert on foot. My family hunted me down. I thought government agencies would provide me safety if I reported my father. Instead, police and social services colluded with the FLDS to return me to my family and I ended up back inside polygamy, right where I started."Flora goes on from there to tell the dramatic true story of how she ultimately escaped and has been fighting against frustrating obstacles with hard fought successes in rescuing women and children from the FLDS. It's a story you can't put down.

The Alphabet Versus the Goddess: The Conflict Between Word and Image


Leonard Shlain - 1998
    Making remarkable connections across brain function, myth, and anthropology, Dr. Shlain shows why pre-literate cultures were principally informed by holistic, right-brain modes that venerated the Goddess, images, and feminine values. Writing drove cultures toward linear left-brain thinking and this shift upset the balance between men and women, initiating the decline of the feminine and ushering in patriarchal rule. Examining the cultures of the Israelites, Greeks, Christians, and Muslims, Shlain reinterprets ancient myths and parables in light of his theory. Provocative and inspiring, this book is a paradigm-shattering work that will transform your view of history and the mind.

The Evil That Men Do: FBI Profiler Roy Hazelwood's Journey Into the Minds of Sexual Predators


Stephen G. Michaud - 1999
    Hazelwood's specialty, is sexual crime—sexually motivated serial killers to rapists to the frightening psychology that drives sexual sadists to the bizarre scenarios behind autoerotic deaths. Hazelwood consulted on the notorious "Barbie and Ken" case, the Atlanta child murderer, and the explosion aboard the USS Iowa. This is a fascinating look at the human dark side from an expert on the subject.

To the Bridge


Nancy Rommelmann - 2018
    Forty minutes later, rescuers found the body of four-year-old Eldon. Miraculously, his seven-year-old sister, Trinity, was saved. As the public cried out for blood, Amanda was arrested, convicted, and sentenced to thirty-five years in prison.Embarking on a seven-year quest for the truth, Rommelmann traced the roots of Amanda’s fury and desperation through thousands of pages of records, withheld documents, meetings with lawyers and convicts, and interviews with friends and family who felt shocked, confused, and emotionally swindled by a woman whose entire life was now defined by an unspeakable crime. At the heart of that crime: a tempestuous marriage, a family on the fast track to self-destruction, and a myriad of secrets and lies as dark and turbulent as the Willamette River. “In To the Bridge, Nancy Rommelmann takes what many consider the most unforgivable of crimes—a mother set on murdering her own children—and delivers something thoughtful and provocative: a deeply reported, sensitively told, all-too-relevant tragedy of addiction and codependency, toxic masculinity, and capricious justice. You won’t be able to look away—nor should any of us.” —Robert Kolker, New York Times bestselling author of Lost Girls: An Unsolved American Mystery “How do you understand the not understandable and forgive the unforgivable? So asks one of the characters in this clear-eyed investigation into something we all turn away from. To the Bridge is a tour de force of both journalism and compassion, in the lineage of such masterpieces as In Cold Blood and The Executioner’s Song. Word by word, sentence by sentence, Rommelmann’s writing is that good. And so is her heart.” —Nick Flynn, PEN/Martha Albrand Award–winning author of Another Bullshit Night in Suck City

Tinseltown: Murder, Morphine, and Madness at the Dawn of Hollywood


William J. Mann - 2014
    Never before had a medium possessed such power to influence. Yet Hollywood’s glittering ascendency was threatened by a string of headline-grabbing tragedies—including the murder of William Desmond Taylor, the popular president of the Motion Picture Directors Association, a legendary crime that has remained unsolved until now.In a fiendishly involving narrative, bestselling Hollywood chronicler William J. Mann draws on a rich host of sources, including recently released FBI files, to unpack the story of the enigmatic Taylor and the diverse cast that surrounded him—including three beautiful, ambitious actresses; a grasping stage mother; a devoted valet; and a gang of two-bit thugs, any of whom might have fired the fatal bullet. And overseeing this entire landscape of intrigue was Adolph Zukor, the brilliant and ruthless founder of Paramount, locked in a struggle for control of the industry and desperate to conceal the truth about the crime. Along the way, Mann brings to life Los Angeles in the Roaring Twenties: a sparkling yet schizophrenic town filled with party girls, drug dealers, religious zealots, newly-minted legends and starlets already past their prime—a dangerous place where the powerful could still run afoul of the desperate.A true story recreated with the suspense of a novel, Tinseltown is the work of a storyteller at the peak of his powers—and the solution to a crime that has stumped detectives and historians for nearly a century.