From the practical aspects on the training ground to the collective strength of the coaching community, some of the smartest minds in the game take you closer to understanding the human aspects required to nurture young professionals. Germany’s model is not perfect and constantly evolving so there’s also a look at what should be the next step for Germany’s coaching after a disastrous 2018 World Cup. As English players look to Germany to further their own careers, Mensch looks at what the wider football world can learn from a country and a coaching culture so clearly in love with the beautiful game.

    I couldn’t put it down.” —Billy BeaneThe astonishing untold story of the people who transformed sports, in the span of a single generation, from a job that required top athletes to work in the off-season to make ends meet into a massive global business.In the cash-soaked world of contemporary sports, where every season brings news of higher salaries, endorsement deals, and television contracts, it is mind-boggling to remember that as recently as the 1970s elite athletes earned so little money that many were forced to work second jobs in the off-season. Roger Staubach, for example, made only $25,000 in his first season as the starting quarterback for the Dallas Cowboys and wound up selling commercial real estate during the summer. Today, when Fortune reports that every athlete on its Top 50 list makes more than twenty million dollar per year, it’s clear that a complete reversal of power has occurred right before our eyes.Players is the first book to tell the astonishing narrative behind the creation of the modern sports business—a true revolution that moved athletes from the bottom of the financial pyramid to the top. It started in 1960, when a young Cleveland lawyer named Mark McCormack convinced a young golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they realized—and he was right. Before long, he raised Palmer’s annual off-the-course income from $5,000 to $500,000 and forever changed the landscape of the sports world.In Players, veteran Wall Street Journal sports reporter Matthew Futterman introduces a wide-ranging cast of characters to tell the story of the athletes, agents, TV executives, and league officials who together created the dominating and multifaceted sports industry we know today. Beginning with Palmer and McCormack’s historic partnership, Players features details of the landmark moments of sports that have never been revealed before, including how legendary Wide World of Sports producer Roone Arledge realized that the way to win viewers was to blend sports and human drama; the 1973 Wimbledon boycott, when eighty-one of the top tennis players in the world protested the suspension of Nikola Pilic; and baseball pitcher Catfish Hunter’s battle to become MLB’s first free agent.Players is a gripping, fly-on-the-wall account of the creation and rise of the modern sports world and the people who fought to make it happen. From the professionalization of the Olympics to the outsize influence of companies like IMG, Nike, and ESPN, this fascinating book details the wild evolution of sports into the extravaganza we experience today, and the inevitable trade-offs those changes have wrought.

    It also analyses what needs to be done to ensure Arsenal continue to compete at football's top-table.

    Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

    Louis Cardinals have experienced the kind of success that is rare in baseball. Regarded by many as the premier organization in Major League Baseball, they not only win, but do so with an apparently bottomless pool of talent, one that is mostly homegrown.Despite years of phenomenal achievements, including going to the World Series in 2004 and again in 2006, the Cardinals reinvented themselves using the "Cardinal Way," a term that has come to represent many things to fans, media, and other organizations, from an ironclad code of conduct to the team's cutting-edge use of statistic and analytics, and a farm system that has transformed baseball.Baseball journalist Howard Megdal takes fans behind the scenes and off the field, interviewing dozens of key players within the Cardinals organization, including owner Bill DeWitt and the general manager John Mozeliak. Megdal reveals how the players are assessed and groomed using an unrivaled player development system that has created a franchise that is the envy of the baseball world.In the spirit of Moneyball, The Cardinals Way tells an in-depth, fascinating story about a consistently good franchise, the business of sports in the twenty-first century and a team that has learned how to level the playing field, turning in season after successful season.

    His colorful bombast, fearless reporting, and courageous stance on civil rights soon captured the attention of listeners everywhere. No mere jock turned "pretty-boy" broadcaster, the Brooklyn-born Cosell began as a lawyer before becoming a radio commentator. "Telling it like it is," he covered nearly every major sports story for three decades, from the travails of Muhammad Ali to the tragedy at Munich. Featuring a sprawling cast of athletes such as Jackie Robinson, Sonny Liston, Don Meredith, and Joe Namath, Howard Cosell also re-creates the behind-the-scenes story of that American institution, Monday Night Football. With more than forty interviews, Mark Ribowsky presents Cosell's life as part of an American panorama, examining racism, anti-Semitism, and alcoholism, among other sensitive themes. Cosell's endless complexities are brilliantly explored in this haunting work that reveals as much about the explosive commercialization of sports as it does about a much-neglected media giant.

    But over the past decade, a wave of dramatic findings in the cutting-edge science of endurance has completely overturned our understanding of human limitation. Endure widely disseminates these findings for the first time: It’s the brain that dictates how far we can go—which means we can always push ourselves further.Hutchinson presents an overview of science’s search for understanding human fatigue, from crude experiments with electricity and frogs’ legs to sophisticated brain imaging technology. Going beyond the traditional mechanical view of human limits (like a car with a brick on its gas pedal, we go until the tank runs out of gas), he instead argues that a key element in endurance is how the brain responds to distress signals—whether heat, or cold, or muscles screaming with lactic acid—and reveals that we can train to improve brain response.An elite distance runner himself, Hutchinson takes us to the forefront of the new sports psychology—brain electrode jolts, computer-based training, subliminal messaging—and presents startling new discoveries enhancing the performance of athletes today and shows how anyone can utilize these tactics to bolster their own performance—and get the most out of their bodies.

    It took 108 years, but it really happened. The Chicago Cubs are once again World Series champions. How did a team composed of unknown, young players and supposedly washed-up veterans come together to break the Curse of the Billy Goat? Tom Verducci, twice named National Sportswriter of the Year and co-writer of The Yankee Years with Joe Torre, will have full access to team president Theo Epstein, manager Joe Maddon, and the players to tell the story of the Cubs' transformation from perennial underachievers to the best team in baseball. Beginning with Epstein's first year with the team in 2011, Verducci will show how Epstein went beyond "Moneyball" thinking to turn around the franchise. Leading the organization with a manual called "The Cubs Way," he focused on the mental side of the game as much as the physical, emphasizing chemistry as well as statistics. To accomplish his goal, Epstein needed manager Joe Maddon, an eccentric innovator, as his counterweight on the Cubs' bench. A man who encourages themed road trips and late-arrival game days to loosen up his team, Maddon mixed New Age thinking with Old School leadership to help his players find their edge. The Cubs Way takes readers behind the scenes, chronicling how key players like Rizzo, Russell, Lester, and Arrieta were deftly brought into the organization by Epstein and coached by Maddon to outperform expectations. Together, Epstein and Maddon proved that clubhouse culture is as important as on-base-percentage, and that intangible components like personality, vibe, and positive energy are necessary for a team to perform to their fullest potential. Verducci chronicles the playoff run that culminated in an instant classic Game Seven. He takes a broader look at the history of baseball in Chicago and the almost supernatural element to the team's repeated loses that kept fans suffering, but also served to strengthen their loyalty. The Cubs Way is a celebration of an iconic team and its journey to a World Championship that fans and readers will cherish for years to come.

    It was a summer that marked the beginning of a sports rivalry unequaled in the annals of athletic competition. The awesome New York Yankees and the indomitable Boston Red Sox were fighting for supremacy of baseball's American League, and an aging Joe DiMaggio and a brash, headstrong hitting phenomenon named Ted Williams led their respective teams in a classic pennant duel of almost mythic proportions—one that would be decided in an explosive head-to-head confrontation on the last day of the season.

    

    Since then, Argentina's World Cup victory has become the stuff of legend, particularly their infamous victory over England--only four years after the country's defeat in the Falklands War--which featured arguably the best goal in history (Maradona's "Goal of the Century") and the worst (the notorious "Hand of God"). But Argentina's victory came after months of struggle and discord within the team, including the Argentine government's attempt to remove the team's management, a lack of equipment that forced the players to buy their own uniforms, and an argument that caused the team's captain to quit on the eve of the tournament. Now, thirty years after Argentina's magical victory, Maradona tells his side of the story, vividly recounting how he led the team to win one of the greatest World Cup triumphs of all time.

    As evidence began to build, however, a full on NFL investigation was launched, exploding an unsubstantiated rumor into an intense scandal that would lead news coverage for weeks. As shockwaves rippled throughout the NFL system, the very legitimacy of one of the league's most popular teams and their star quarterback began to erode, even as the Patriots and Brady went on to win that year's Super Bowl. But as the celebrations gave way to the offseason, the investigation only intensified, reopening old wounds between the Patriots' powerful owner, Robert Kraft, and the NFL commissioner, Roger Goodell. Brady was devastated and seemingly more nervous in front of a judge that on a game-winning drive. When the dust settled, Brady would be able to play again - but only after watching the first four games of the 2016 season from his couch. The pressure couldn't have been more intense: Brady's legacy was at stake. If he failed to return to his usual self, all the critics and even the history books would have to put a giant asterisk next to his name, signifying one thing: he was a cheater. 12 is the propulsive story of this gritty comeback. It's a drama that unfolds in the locker room, the court room, and under the brightest lights in all of sports -- the Super Bowl. Now for the first time, readers will have an exclusive look into Tom Brady's experience and the NFL's shocking strangle-hold on their players. With unprecedented access to Brady himself, his teammates, and his lawyers, we will see just how a football legend went up against one of the largest corporations in the world to stage the greatest comeback in NFL history and emerge a god of the gridiron.

    Plus my highs - and a few too many lows - playing for England. There isn't a current player who's been playing Premier League football as long as I have, and that gives me a pretty rare perspective into how the top-flight game has changed over the past seventeen years.In this book, I explain how a footballer's working week unfolds - what we eat and how we prepare for matches technically, tactically, mentally and physically - and talk you through the ups and downs of a matchday. I reveal my penalty-taking techniques, half-time team talks and the differences between playing against Lionel Messi, Wilfried Zaha and Jimmy Bullard. I've played for managers ranging from Terry Venables, Peter Reid and Sir Bobby Robson to Martin O'Neill, Fabio Capello and Jurgen Klopp. I tell you what it's like sharing a training ground and a dressing-room with team-mates such as Lee Bowyer, Mario Balotelli and Mo Salah. I also reveal the behind-the-scenes work that went into Liverpool's Champions League success - and the celebrations that followed.So this isn't an autobiography. The whole point of Ask A Footballer is that you, the fans, asked me questions and I have used my own experiences to answer them. I hope you like it, and don't find it too boring.

    But what those naysayers didn't realize was that Nurse had spent the past thirty years proving himself at every level of the game, from youth programs and college ball, to the NBA D League and Britain's struggling pro circuit. While few coaches have taken such a circuitous path to pro basketball's promised land, the journey-which began at Kuemper Catholic high school in Carroll, Iowa-forged a coach who proved to be as unshakable as he is personable. On the road, he is known to bring his guitar and keyboard for late-night jazz and blues sessions. In the locker room, he's steadfast and even-keeled regardless of the score. On the court, he pulls out old school tactics with astounding success. A rookie in name but a veteran in attitude, Nurse is seemingly above the chaos of the game and, with only two seasons on his resume, has already established himself as one of the NBA's most admired head coaches. Now, in this revealing new book - equal parts personal memoir, leadership manifesto, and philosophical meditation - Nurse tells his own story. Given unprecedented access inside the Raptors' locker room, readers get an intimate study of not only the team culture he has built, but also of a rookie coach's unique dynamic with the star players-such as Kawhi Leonard, Kyle Lowry, and Pascal Siakam-who helped trailblaze the 2019 championship run. As much for readers of Ray Dalio as for fans of John Wooden and Pat Summit, the result promises to become necessary for anyone looking to forge their own path to success.

    Author Mick Minas goes behind the scenes-- interviewing players, coaches, and front office personnel--to create the first in-depth look at the history of the Clippers.The Curse is filled with drama: the unauthorized relocation of the franchise that led to the NBA filing a multi-million dollar lawsuit against the Clippers, the disruption of the team's first playoff appearance by the Los Angeles riots, the bold but unsuccessful attempt to sign Kobe Bryant at the peak of his career, and the scandal that ultimately resulted in owner Donald Sterling being banned from the NBA for life. Featuring some of basketball's biggest names, including World B. Free, Elgin Baylor, Danny Manning, Doc Rivers, Larry Brown, Dominique Wilkins, Elton Brand, Baron Davis, Blake Griffin, and Chris Paul, The Curse delves into the disasters of the past and the complications of the present. This is the definitive history of the NBA's most dysfunctional franchise.