Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    For 70 days he and his rowing partner ate, slept and rowed in a boat seven metres long and two metres wide, in one of the world's most extreme environments. This is his story of adventure, endurance and self-discovery.They were following in the wake of pioneers. In 1896 a pair of Norwegian fisherman crossed the 2,500 miles in a wooden fishing dory - and their record stood for 114 years. John Fairfax, a smuggler, gambler and shark hunter, was the first to complete the feat single-handedly in 1969. Others have followed; some have not survived the attempt. This is their story, too.

    (And SHE WHO MUST BE OBEYED….in spirit form. Cybernagger! Astralnagger! ) There are two routes to Ladakh - the Srinagar-Leh road and the Manali-Leh road. Which one should we do? Ah...Let’s do both! What other places should we go to? Ah...Let’s go everywhere! The most epic ride of India deserves a most epic travel story! Read the madcap adventures of the Amigos. Adi - Mr Perpetual Motion, the sunglass executioner. Delzad - the Ghost rider, the tandoori fanatic. Ketan - the cool rider. the husband of SHE WHO MUST BE OBEYED! The most hilarious ride story ever written. Check out the sample right now! EXPLORE INDIA WITH THE AMIGOS Ketan, Adi and Delzad ride all over India on their Royal Enfield motorcycles and have the most amazing and hilarious adventures. Join the Amigos as they ride and get insights on Indian history, culture, customs and a bellyaching amount of laughs. Three Men on Motorcycles - The Amigos Ride to Ladakh Three Men Ride Again- The Amigos Ride to Spiti Three Men Ride South The Amigos Ride to Coorg Three Men Ride the Cliffhanger The Amigos Ride the Most Dangerous Roads in the World Check out photos and videos of the rides on www.ketanjoshi.net