Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    Some remember him as the greatest U.S. fighter pilot ever -- the man who, in simulated air-to-air combat, defeated every challenger in less than forty seconds. Some recall him as the father of our country's most legendary fighter aircraft -- the F-15 and F-16. Still others think of Boyd as the most influential military theorist since Sun Tzu. They know only half the story. Boyd, more than any other person, saved fighter aviation from the predations of the Strategic Air Command. His manual of fighter tactics changed the way every air force in the world flies and fights. He discovered a physical theory that forever altered the way fighter planes were designed. Later in life, he developed a theory of military strategy that has been adopted throughout the world and even applied to business models for maximizing efficiency. And in one of the most startling and unknown stories of modern military history, the Air Force fighter pilot taught the U.S. Marine Corps how to fight war on the ground. His ideas led to America's swift and decisive victory in the Gulf War and foretold the terrorist attacks of September 11, 2001. On a personal level, Boyd rarely met a general he couldn't offend. He was loud, abrasive, and profane. A man of daring, ferocious passion and intractable stubbornness, he was that most American of heroes -- a rebel who cared not for his reputation or fortune but for his country. He was a true patriot, a man who made a career of challenging the shortsighted and self-serving Pentagon bureaucracy. America owes Boyd and his disciples -- the six men known as the "Acolytes" -- a great debt. Robert Coram finally brings to light the remarkable story of a man who polarized all who knew him, but who left a legacy that will influence the military -- and all of America -- for decades to come . . .

    His website, wreckchasing.com, is the go-to source for enthusiasts who want to know more about how to locate vintage airplane wrecks and then tell their stories.In this engaging new book, Veronico explores the romantic era of World War II Warbirds and the stories of some of its most famous wrecks, including the Dotty Mae (a P-47 submerged for over 60 years in the Traunsee in Austria, excavated and recovered with great care), the Swamp Ghost (a B-17E which crashed in New Guinea in the latter days of World War II and which was only recently discovered), and Glacier Girl (a P-38, part of "The Lost Squadron," which crashed in a large ice sheet in Greenland in 1942). Throughout, Veronico provides a history of the aircraft, as well as the unique story behind each discovery and recovery with ample illustrations. Hidden Warbirds is aviation history at its best.

    The truth is: Most to-do lists are a distraction that often cause you to procrastinate on important tasks. Fortunately, the TODOIST app is specifically designed help you manage all your day-to-day tasks -- even when juggling dozens of projects. Todoist is widely considered to be the #1 to-do list app because of its simple functionality. It's elegantly designed so you can download it right now and create your first task list within five minutes. On the other hand, it has many advanced features that allow you to manage hundreds of tasks and projects, without making you feel overwhelmed. All of this and more is covered in the book, " Master Todoist ." DOWNLOAD: Master Todoist: How to Use a Simple App to Create Actionable To-Do Lists The goal of Master Todoist is to help you rethink your to-do lists. On the surface, you’ll find a walkthrough of all the app's features, but you’ll also discover many advanced strategies for focusing on the tasks that truly matter. Specifically, you will learn how to: Identify the activities that are most important for your personal and professional life Remember every single date-specific appointment, meeting, and personal obligation Create projects with clearly identifiable next steps Use Todoist to remove the distractions and "noise" that prevent you from focusing on your big-picture activities Implement the advanced features to streamline the most precious asset that you possess -- your time You can eliminate that feeling of overwhelm by redesigning the way you manage tasks. And in Master Todoist, you'll discover how you can take massive action in your life by relying on a simple app that's trusted by over 5 million users. Learn How to Get the Important Things Done by Clicking the "Buy Now" Button at the Top of the Page.

    Ten years in the research and writing, Presidents of War is a fresh, magisterial, intimate look at a procession of American leaders as they took the nation into conflict and mobilized their country for victory. It brings us into the room as they make the most difficult decisions that face any President, at times sending hundreds of thousands of American men and women to their deaths. From James Madison and the War of 1812 to recent times, we see them struggling with Congress, the courts, the press, their own advisors and antiwar protesters; seeking comfort from their spouses, families and friends; and dropping to their knees in prayer. We come to understand how these Presidents were able to withstand the pressures of war—both physically and emotionally—or were broken by them. Beschloss’s interviews with surviving participants in the drama and his discoveries in original letters, diaries, once-classified national security documents, and other sources help him to tell this story in a way it has not been told before. Presidents of War combines the sense of being there with the overarching context of two centuries of American history. This important book shows how far we have traveled from the time of our Founders, who tried to constrain presidential power, to our modern day, when a single leader has the potential to launch nuclear weapons that can destroy much of the human race.

    Lusitania-- pride of the Cunard Line and one of the greatest ocean liners afloat-- became the target of a terrifying new weapon and a casualty of a terrible new kind of war. Sunk off the southern coast of Ireland by a torpedo fired from the German submarine U-20, she exploded and sank in eighteen minutes, taking with her some twelve hundred people, more than half of the passengers and crew. Cold-blooded, deliberate, and unprecedented in the annals of war, the sinking of the Lusitania shocked the world. It also jolted the United States out of its neutrality-- 128 Americans were among the dead-- and hastened the nation's entry into World War I.In her riveting account of this enormous and controversial tragedy, Diana Preston recalls both a pivotal moment in history and a remarkable human drama. The story of the Lusitania is a window on the maritime world of the early twentieth century: the heyday of the luxury liner, the first days of the modern submarine, and the climax of the decades-long German-British rivalry for supremacy of the Atlantic. It is a critical chapter in the progress of World War I and in the political biographies of Woodrow Wilson, William Jennings Bryan, Kaiser Wilhelm II, and First Lord of the Admiralty Winston Churchill. Above all, it is the story of the passengers and crew on that fateful voyage-- a story of terror and cowardice, of self-sacrifice and heroism, of death and miraculous survival.With a historian's insight and a novelist's gift for characterization and detail, Preston re-creates the events surrounding the Lusitania's last voyage, from the behind-the-scenes politics in each country and the German spy ring in New York, to the extraordinary scene as the ship sank and the survivors awaited rescue, to the controversial inquests in Britain and the United States into how the ship came to be hit and why she sank so quickly. Captain William Turner, steadfast and trustworthy but overconfident, believed that "a torpedo can't get the Lusitania-- she runs too fast."The passenger list included the rich and powerful (American millionaire Alfred Vanderbilt, theater producer Charles Frohman, Boston bookseller Charles Lauriat) as well as newlyweds and nursemaids, galley cooks and stokers, Quakers and cardsharps, ship's detectives and German stowaways. Preston weaves their voices throughout her compelling narrative, giving it a powerful immediacy.Drawing on a vast array of sources-- including interviews with survivors, letters and memoirs, recently released American and Admiralty archives, and previously untranslated German documents-- Diana Preston has resolved the controversies surrounding the Lusitania and written the definitive account of this pivotal event in western history.

    They gather information - often contradictory or incomplete - and, with it, they build the most accurate possible image of the world. With the stakes at their absolute highest, they must then decide what to do. In everyday life, you are faced with contradictory, incomplete information, too. Reading the news on social media, figuring out the next step in your career, or trying to discover if gossip about a friend is legitimate, you are building an image of the world and making decisions about it.Looking through the eyes of one of Britain's most senior ex-intelligence officers, Professor Sir David Omand, How Spies Think shows how the big decisions in your life will be easier to make when you apply the same frameworks used by British intelligence. Full of revealing examples from his storied career, including key briefings with Prime Ministers from Thatcher to Blair, and conflicts from the Falklands to Afghanistan.

    Martin Middlebrook has produced a genuine 'first' with this unique work.Martin Middlebrook is the only British historian to have been granted open access to the Argentines who planned and fought the Falklands War. It ranks with Liddel Hart's The Other side of the Hill in analyzing and understanding the military thinking and strategies of Britain's sometime enemy, and is essential reading for all who wish to understand the workings of military minds.The book provides new light on the way Argentine forces were organized for war, the plans and reactions of the commanders, the sufferings of the soldiers and the shame and disillusionment of defeat.

    In the slaughter that ensued, Rommel left behind a shaken, confused, and deeply shamed American army and a nearly collapsed Allied front. This is the full story of that massacre of youthful innocents. 31 photos. 262 pp.

    It was the forty-fifth month of World War II, and by the end of May the Germans were forced to acknowledge defeat and recall almost all of their remaining U-boats from the major traffic lanes of the North Atlantic. At U-Boat Headquarters in Berlin, despondent naval officers spoke of "Black May." It was a defeat from which the German U-boat fleet never recovered.Black May is a triumph of scholarship and narrative, an important work of history, and a great sea story. Acclaimed historian Michael Gannon, author of Operation Drumbeat, has done enormous research and produced the most thoroughly documented study ever done of these battles. In his compelling historical saga, the people are as significant as the technical information.Given the strategic importance of the events of May 1943, it is natural to ask, How did Black May happen and why? Who or what was responsible? Were new Allied tactics adopted or new weapons employed?This book answers those questions and many others. Drawing on original documents in German, British, U.S., and Canadian archives, as well as interviews with surviving participants, Gannon describes the exciting sea and air battles, frequently taking the reader inside the U-boats themselves, aboard British warships, onto the decks of torpedoed merchant ships, and into the cockpits of British and U.S. aircraft.Throughout, Gannon tells the Black May story from both the German and Allied perspectives, often using the actual words of captains and crews. Finally, he allows the reader to "listen in" on secretly recorded conversations of captured U-boat men in POW quarters during that same incredible month, giving intimate and moving access to the thoughts and emotions of seamen that is unparalleled in naval literature. Rarely, if ever, has the U-boat war been presented so accurately, so graphically, and so personally as in Black May.

    foreign policy spanning sixty years. For those who want the details on our most famous actions (Chile, Cuba, Vietnam, to name a few), and for those who want to learn about our lesser-known efforts (France, China, Bolivia, Brazil, for example), this book provides a window on what our foreign policy goals really are. This edition is updated through 2003.

    It is the story of the daring reconnaissance pilots who took aerial photographs over Occupied Europe during the most dangerous days of the Second World War, and of the photo interpreters who invented a completely new science to analyse those pictures. They were inventive and ingenious; they pioneered the development of 3D photography and their work provided vital Intelligence throughout the war. With a whole host of larger than life characters at its heart, from the legendary pilot Adrian 'Warby' Warburton, who went missing while on a mission, to photo interpreters Glyn Daniel, later a famous television personality, and Winston Churchill's daughter, Sarah, SPIES IN THE SKY is compelling reading, and the first full account of the story of aerial photography and the Intelligence gleaned from it in nearly fifty years.

    John 'Lofty' Wiseman presents real strategies for surviving in any type of situation, from accidents and escape procedures, including chemical and nuclear to successfully adapting to various climates (polar, tropical, desert), to identifying edible plants and creating fire. The book is extremely practical and is illustrated throughout with easy-to-understand line art and diagrams.

    While most of us associate this top-secret subject with popular fiction and film, its true story is more fascinating, surprising, and important than you could possibly imagine. These 24 thrilling lectures survey how world powers have attempted to work in the shadows to gain secret information or subvert enemies behind the scenes. Filled with stories and insights that will change the way you think about world history's most defining events, this course lets you peer inside a subject whose truths most people are unaware of. Professor Liulevicius introduces you to the inner workings of covert organizations, including the Oprichnina, a feared secret service established by tsar Ivan the Terrible in the 1500s in an effort to cleanse Russia of treasonous activities; the CIA, established in 1947 by President Truman to replace the Office of Secret Services to be in charge of all intelligence collection - and which had an embarrassing early history; and Mossad, Israel's version of the CIA, which won a series of key intelligence victories during the cold war and over terror attacks and hostage crises in the second half of the 20th century. You'll also meet famous - and infamous - spies, including Sir Francis Walsingham, Mata Hari, and Kim Philby. In this stirring series of lectures, you'll study the psychological motives behind spies, the ethics of cyber warfare and corporate espionage, the question of whether we now live in a surveillance society, and more.

    Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.This is the story of how success happens. It is told through the lives of one composite American couple, Harold and Erica—how they grow, push forward, are pulled back, fail, and succeed. Distilling a vast array of information into these two vividly realized characters, Brooks illustrates a fundamental new understanding of human nature. A scientific revolution has occurred—we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. The natural habitat of The Social Animal. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to school; from the “odyssey years” that have come to define young adulthood to the high walls of poverty; from the nature of attachment, love, and commitment, to the nature of effective leadership. He reveals the deeply social aspect of our very minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. Along the way, he demolishes conventional definitions of success while looking toward a culture based on trust and humility.The Social Animal is a moving and nuanced intellectual adventure, a story of achievement and a defense of progress. Impossible to put down, it is an essential book for our time, one that will have broad social impact and will change the way we see ourselves and the world.