Ali Rap


Muhammad Ali - 2006
    From a narcissistic self-promoter who eventually became a man of enduring spirituality through a journey of formidable tests, Ali has emerged as a true superhero in the annals of American history, and the Worldwide Ambassador of Courage and Conviction. This fresh, first-person book serves as a hilarious and moving hands-on autobiography by Muhammad Ali, the intrepid man of action who spoke in soundbites, all wittily and powerfully visualized by the provocateur graphic designer, George Lois. Important Dates: ? Dec. 11, 2006: 25th Anniversary of Ali's last fight ? Jan. 17, 2007: Ali's 65th birthday Co-published with ESPN Books, the launch of Ali Rap will be supported with an unprecedented marketing and publicity blitz from ESPN, America's #1 sports media outlet: ESPN Television: ? Ali Rap, The Movie: original 1-hour special based on the book. Through actual Ali clips as well as celebrity performers, the show will feature the most colorful and powerful quotes from him over the course of his life. (debut follows the Heisman Trophy Awards: Dec. 9, 2006, 9 p.m.) ? Ali's Dozen, The Movie: original 1-hour special featuring Ali's 12 most important boxing rounds. (debuts Dec. 9, 2006, 10 p.m.) ? Ali's 65, The Movie: original 2-hour special tied to Muhammad Ali's 65th birthday, celebrating Ali's unique life and career.Fresh off his Emmy-winning ?Rhythm of the Rope, ? Johnson McKelvy will be the producer for this show. (debuts Jan. 3, 2007, 10 p.m.) ? Ali Rap Vignettes: 30-second shorts of Ali's most memorable declarations (running daily, Dec. 9, 2006 ? Jan. 17, 2007) ? TV Advertisements: 10- and 15-second spots for Ali Rap to air on ESPN, ESPN2, ESPN Classic and ESPNEWS (late Nov. 2006 ? early Jan. 2007) ESPN The Magazine: ? Substantial book excerpt (Nov. 2006) ? 5 ? 6 featured ads for the book (Oct. 25, Nov. 8, Nov. 22, Dec. 6., Dec. 21, 2006) ESPN Radio: ? Author interviews (Nov. 2006) ? On-air promotions and giveaways (Nov. 2006) ESPN New Media: ? Prominent feature on ESPN.com and ESPNBooks.com: book cover, description and excerpt, plus link to online retailer (Nov. 2006) ? Fully customizable E-card available for download ? Selected Ali Rap Vignettes featured on Mobile ESPN, ESPN Motion, ESPN Radio and ESPN 360. Facts about ESPN: ? ESPN, ESPN2, ESPN Classic and ESPNEWS Television networks have a combined average audience 2,011,000 households in America during primetime (average of 971,000 households over a 24-hour period). ? ESPN.com celebrated its 10th anniversary in 2005 with nearly 19 million visitors monthly, and has been the leading sports Web site every year since launch. ? ESPN Radio is now heard on more than 300 full-time affiliates covering 85% of the United States; 750 stations carry some ESPN programming, including the top 50 markets and 99 of the top 100. The author: Advertising communicator George Lois is known for dozens of marketing miracles that triggered innovative and populist changes in American and world culture. His most famous work includes the ?I Want My MTV? campaign, JiffyLube and Tommy Hilfiger ads, USA Today's breakthrough ?singing? TV campaign, and ESPN's ?In Your Face? campaign. He is also known as the legendary creator of the iconic Esquire covers of the 1960s. Lois is the author of five books of his work; his previous book is $ellebrity, dealing with his campaigns using celebrities in fresh and outrageous ways. Contributor: Ron Holland worked alongside George Lois in the glory days of the Creative Revolution as a pioneer copywriter of Big Idea advertising. They continue their never-really-separated lives working on their matchless kind of advertising to this day.

A Fighter's Heart: One Man's Journey Through the World of Fighting


Sam Sheridan - 2006
    It occurred to him that, without distractions, he could finally indulge a long-dormant obsession: fighting. Within a year, he was in Bangkok training with the greatest fighter in muay Thai (Thai kickboxing) history and stepping through the ropes for a professional bout. That one fight wasn’t enough. Sheridan set out to test himself on an epic journey into how and why we fight, facing Olympic boxers, Brazilian jiu-jitsu stars, and Ultimate Fighting champions. Along the way, Sheridan delivers an insightful look at violence as a career and a spectator sport, a behind-the-pageantry glimpse of athletes at the top of their terrifying game.  An extraordinary combination of gonzo journalism and participatory sports writing, A Fighter’s Heart is a dizzying first-hand account of what it’s like to reach the peak of finely disciplined personal aggression, to hit—and be hit.

Frank: Fighting Back


Frank Bruno - 2005
    Part biography, part catharsis, the story of how a tearaway kid became heavyweight champion of the world, and one of Britain’s best-loved sports stars; his descent into mental illness and his slow and painful journey back to health.From the Trade Paperback edition.

How Lucky You Can Be: The Story of Coach Don Meyer


Buster Olney - 2010
    He was about to surpass the legendary Bobby Knight to become the all-time NCAA wins leader in men’s basketball. Then, on a two-lane road in South Dakota, everything changed in an instant.In How Lucky You Can Be, acclaimed sports journalist Buster Olney tells the remarkable story of the successive tragedies that befell Coach Meyer but could not defeat him. Laid low by a horrific car accident that led to the amputation of his left leg below the knee, Coach Meyer had barely emerged from surgery when his doctors informed him that he also had terminal cancer. In the blink of an eye, this prototypical 24/7 workaholic coach—who arrived at the gym most mornings before 6 a.m.—found himself forced to reexamine his priorities at the age of sixty-three. A model of reserve, Coach Meyer had sacrificed much of his emotional life to his program. His wife, Carmen, felt disconnected because of his habitual reticence, while his three children—all now well into adulthood—had long had to compete with basketball for his attention.With sensitivity and skill, Olney shows how Coach Meyer mined his physical ordeal for the spiritual strength to transform his life. In the months that followed his accident and diagnosis, he reached out to family, friends, and former players in a way he had never been able to do before, making the most of this one last opportunity to tell those close to him how he felt about them—and in turn he received an outpouring of affirmation that confirmed how deeply he had affected others. Sustained throughout an often painful recovery by his love of basketball, he would return to the court once more—with a newfound appreciation for the game’s place in his life. The inspirational story of a life renewed by unimaginable hardship, How Lucky You Can Be proves that it’s never too late to start making changes—and reminds us that fortune can smile upon us even in our most trying hours.

Never Settle: Sports, Family, and the American Soul


Marty Smith - 2019
    The guy who visits Nick Saban's lake house and somehow gets Coach to jump in the lake. The guy who sits down with Dale Jr. at Daytona to talk through tears about his miraculous return to racing. The guy who interviews Tiger Woods, Tim Tebow, Peyton Manning and Jimmie Johnson -- the guy who gets paid to live the fantasy of every sports fan in America.Never Settle is the funny but oh, it's true story of how Marty got here, and a revealing look at his journey. Never Settle includes all the best stories and behind-the-scenes moments from Marty's wild life, covering topics including: college football, racing, fathers and sons, how sports can bring us together, and how it all goes back to growing up on a farm and playing high school ball in Pearisburg, Virginia.

Taking Le Tiss


Matt Le Tissier - 2009
    This book contains the fascinating, insightful and at times hilarious memoirs of one of the most gifted and enigmatic British footballers of the last 25 years, Matt Le Tissier.

Wayne Bennett: Don't Die With The Music In You


Wayne Bennett
    

Through My Eyes


Tim Tebow - 2011
    Written with Nathan Whitaker, the New York Times bestselling coauthor of Quiet Strength, with Tony Dungy, Through My Eyes gives fans a first look into the heart of an athlete whose talent and devotion have made him one of the most provocative figures in football.

Walk-On: Life from the End of the Bench


Alan Williams - 2005
    Alan Williams knew nothing about being the star, but a courageous basketball player shows that one can still find success in the midst of failure. Even though Alan's career didn't result in him being a lottery pick in the first round of the NBA draft, Walk-On gives each of us something to cheer about. From the end of the bench, a firsthand view of major college basketball proves that ultimate fulfillment in life is not found in how many points we score, but in having a hope and a faith in those things in life which cannot be seen.JOIN THE FIGHT FOR CANCERJIMMY V FOUNDATION: A portion of the proceeds from Walk-On will be donated to the V Foundation, an organization helping to support cancer research. The V Foundation was founded in memory of the late Jim Valvano, former coach of NC STATE, who died years ago of cancer.

The Yankee Years


Joe Torre - 2009
    Six American League pennants. Four World Series titles. This is the definitive story of a dynasty: the Yankee yearsWhen Joe Torre took over as manager of the New York Yankees in 1996, the most storied franchise in sports had not won a World Series title in eighteen years. The famously tough and mercurial owner, George Steinbrenner, had fired seventeen managers during that span. Torre's appointment was greeted with Bronx cheers from the notoriously brutal New York media, who cited his record as the player and manager who had been in the most Major League games without appearing in a World SeriesTwelve tumultuous and triumphant years later, Torre left the team as the most beloved and successful manager in the game. In an era of multimillionaire free agents, fractured clubhouses, revenue-sharing, and off-the-field scandals, Torre forged a team ethos that united his players and made the Yankees, once again, the greatest team in sports. He won over the media with his honesty and class, and was beloved by the fans.But it wasn't easy.Here, for the first time, Joe Torre and Tom Verducci take us inside the dugout, the clubhouse, and the front office in a revelatory narrative that shows what it really took to keep the Yankees on top of the baseball world. The high-priced ace who broke down in tears and refused to go back to the mound in the middle of a game. Constant meddling from Yankee executives, many of whom were jealous of Torre's popularity. The tension that developed between the old guard and the free agents brought in by management. The impact of revenue-sharing and new scouting techniques, which allowed other teams to challenge the Yankees' dominance. The players who couldn't resist the after-hours temptations of the Big Apple. The joys of managing Derek Jeter and Mariano Rivera, and the challenges of managing Alex Rodriguez and Jason Giambi. Torre's last year, when constant ultimatums from the front office, devastating injuries, and a freak cloud of bugs on a warm September night in Cleveland forced him from a job he loved.Through it all, Torre kept his calm, kept his players' respect, and kept winning.And, of course, The Yankee Years chronicles the amazing stories on the diamond. The stirring comeback in the 1996 World Series against the heavily favored Braves. The wonder of 1998, when Torre led the Yanks to the most wins in Major League history. The draining and emotional drama of the 2001 World Series. The incredible twists and turns of the epic Game 7 of the 2003 American League Championship Series against the Red Sox, in which two teams who truly despised each other battled pitch by pitch until the stunning extra-inning home run.Here is a sweeping narrative of Major League Baseball in the Yankee era, a book both grand in its scope and fascinating in its details.

The Genius: How Bill Walsh Reinvented Football and Created an NFL Dynasty


David Harris - 2008
    David Harris gives a stellar account of the silver-haired sophisticate from humble working-class roots who was hired as head coach and general manager of the San Francisco Forty Niners in January 1979 and became the architect of what is arguably the greatest ten-year run in NFL history. With unmatched access to players, fellow coaches, executives, the reporters who covered the Niners’ heyday, and Walsh himself, Harris recounts how Walsh, through tactical and organizational genius, created a football juggernaut. There were also the demons that pushed and haunted Walsh throughout his career: his clash with his former mentor, Paul Brown, who denied Walsh his first pro head-coaching job with the Cincinnati Bengals; Walsh’s struggle with self-doubt and criticism; the toll his single-minded devotion to football exacted on his family; and his complex relationship with the Forty Niners’ owner, Edward DeBartolo, Jr.Walsh’s pre-Niners coaching odyssey was arduous–a longtime assistant coach, he developed his legendary and now-standard pass-oriented West Coast offense during stops at all levels of the game. Despite never having run a team’s draft before, Walsh, along with his right-hand man John McVay, quickly built the foundation for a dynasty by drafting or trading for a durable core of stars, including Joe Montana, Fred Dean, Hacksaw Reynolds, Dwight Clark, and Ronnie Lott. (Walsh would later restock the team with such players as Jerry Rice, Steve Young, and Charles Haley.) The key to Walsh’s genius perhaps lay in his keen understanding of his athletes’ psyches–he knew what brought out the best in each of them. But the scope of Walsh’s impact on the game extended well beyond the field and locker room. The Forty Niners’ life-skills counseling program, which Walsh spearheaded with the sports sociologist and activist Dr. Harry Edwards, and the internship program Walsh devised to bring minority coaches into the game have since been adopted by the NFL for all league franchises.In the annals of sport, few individuals have had as great an impact on their game–or on its relevance to life outside the lines–as Bill Walsh. With knowledge, skill, passion, and a critical eye, David Harris reveals the brilliant man behind the coaching legend.The vision Bill Walsh brought to all his pioneering efforts was a function of his perception of himself as someone who was far more than a football coach. He cherished his standing and participation in the larger world outside the NFL and nurtured them at every opportunity.“Knowing Bill Walsh was kind of like the blind man describing an elephant,” one of the sportswriters who covered him observed. “We all knew just one little piece of him. But he had all these other areas we knew nothing about. He dealt with lots of people outside of football, outside of our scope entirely. He was able to deal with politicians, people who were intellects in other areas. They were impressed by him.”–from The GeniusFrom the Hardcover edition.

Half Time


Nigel Owens - 2008
    Nigel is the first openly gay rugby personality. He came out in 2007 and has since won Sports Personality of the year by Stonewall, was the only Welsh referee at the 2007 Rugby World Cup and is respected as one of the best refs in the world. His autobiography tells of his tormented life as a teenager in a Welsh village and his attempted suicide in his 20s. Nigel also became a heavy user of steroids and suffered with bulimia. But this is a story of triumph as he overcame everything and became o highly respected referee, and is now a favorite personality in the rugby world rugby. He's also a Welsh language t.v. personality and comedian

DW: A Lifetime Going Around in Circles


Darrell Waltrip - 2004
    Feared, loathed, and admired in equal measure, early on he drew the wrath of many fans, who literally wore their emotions on their sleeve, donning tee-shirts that read: I hate warm beer, cold women, and Darrell Waltrip. As the decade progressed, he won over their hearts and was voted NASCAR's most popular driver in 1989 and 1990-and his popularity has continued to soar ever since. Waltrip retired in 2000, tied for third all-time with eighty-four career victories, and immediately began attracting new fans with his folksy style as a color commentator for FOX Sports' NASCAR coverage. Now, with that same inimitable charm, he shares his memories of his life in racing. It's the tale of a man who lived his dream every time he stepped into a race car, and whose dreams got better every time he climbed out in Victory Lane. But it's also the story of NASCAR, as Waltrip serves as a bridge between its earlier days and its explosion into one of the world's most popular sports. Having raced against immortals like Richard Petty and David Pearson, modern-day legends Dale Earnhardt and Jeff Gordon, and rising stars Tony Stewart and Dale Earnhardt, Jr., Waltrip provides a knowing look at the evolution of the sport and its greatest drivers and personalities.

American Son: My Story


Oscar De La Hoya - 2008
    From boxing to business, from the recording industry to the charitable accomplishments of his foundation, his success is a testament to what one can achieve in the United States. But who is this man who has changed the lives of so many? Who has imprinted a positive mark upon the sport of boxing, for which many have all but given up hope? Who has become a symbol of success for an entire community, without many heroes to call their own?American Son answers these questions.Born into a boxing family, De La Hoya has defeated more than a dozen world champions and won six world titles as well as an Olympic gold medal—a moment forever marked in the memory of anyone who has followed his career. Yet within the maelstrom of this success lay a man whose earnest belief in the goodness of everyone around him sometimes led him to stray far from his intended path. This book is The Golden Boy, and he bares his most heartbreaking mistakes as well as his most stunning triumphs for all of the world to see.This thrilling tale of an immigrant's son—a quintessentially American story—is the chronicle of an amazing journey that will provide readers with new insight into the private life of a figure who has to many reached iconic status.

Safe at Home: Confessions of a Baseball Fanatic


Alyssa Milano - 2009
    In Safe at Home, she writes about her passion for baseball and how her love for the game has helped to shape who she is.