From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    And that’s just since the Halifax musician started making records of his own in 1999. For a decade before that, he was one-quarter of Thrush Hermit, a band of scrappy Superchunk disciples who became hard-rock revivalists and one of the last survivors of the ’90s pop “explosion” of major-label interest in Halifax.Canada’s east coast has never been much of a pop-culture mecca. Most musicians from the region who’ve ever made it big moved away. But armed with a stubborn streak and a knack for great songwriting, Plaskett has kept Halifax as his home, building both a career and a music community there. Along the way, he’s earned great respect: when he plays shows in Alberta, east-coast expats literally thank him for staying home.Nowhere with You is the study of how he pulled this off, from the origins of Canada’s east-coast exodus to Plaskett’s anointment as “Halifax’s Rick Rubin.” It’s a story about what happens when you call a city “the new Seattle,” about the lessons you learn playing to empty rooms in Oklahoma, and about defying radio-single expectations with rock operas and triple records. It’s about doing what you want, where you want, no matter how much work it takes.

    Created by The Blue Jean Chef, Meredith Laurence, Air Fry Everything offers over 130 all new, flavor-bursting recipes, including restaurant makeovers, like Blooming Onions, Beer Battered Onion Rings, Chicken Wings, Shrimp Egg Rolls, and Skinny Fries, and turns them into healthy and crunchy, lower calorie alternatives. Additional recipes include Parmesan Chicken Fingers, Fish and "Chips," Cherry Chipotle Chicken Wings, Crab Cakes, Coconut Shrimp, Fried Cauliflower with Parmesan Lemon Dressing, homemade potato chips, Boston Cream Donut Holes, and much more.Your air fryer can create more than "fried" foods, and Air Fry Everything gives you recipes for that too including Marinated Rib-Eye Steak with Herb Roasted Mushrooms, Inside Out Cheeseburgers, Honey Mesquite Pork Chops, Maple Balsamic Salmon, Roasted Vegetable Stromboli and Mini Molten Chocolate Cake, just to name a few. Plus foolproof recipes for making perfect bacon, roasting garlic, toasting nuts and creating crispy tortilla chips.As always Meredith also provides tips and tricks to help you get the most out of your air fryer, plus how to cook your favorite frozen foods without all the added oil that goes along with deep-frying. Air Fry Everything is the must-have cookbook for anyone who owns an air fryer.

    Take in the spectacle of Machu Picchu at sunrise, treat your taste buds to Lima's famous ceviche, or try to solve the mystery of the Nazca Lines; all with your trusted travel companion. Discover the best of Peru and begin your journey now!Inside Lonely Planet Discover Peru: Full-color maps and images throughoutHighlights and itineraries show you the simplest way to tailor your trip to your own personal needs and interestsInsider tips save you time and money and help you get around like a local, avoiding crowds and trouble spotsEssential info at your fingertips - including hours of operation, phone numbers, websites, transit tips, and pricesHonest reviews for all budgets - including eating, sleeping, sight-seeing, going out, shopping, and hidden gems that most guidebooks missCultural insights give you a richer and more rewarding travel experience - including customs, history, art, literature, music, landscapes, outdoor activities, wildlife, food, drink, and moreOver 50 color local mapsUseful features - including Walking Tours, Month-by-Month (annual festival calendar), and Travel with KidsCoverage of Iquitos, the Amazon, Huaraz, Trujillo, the North, Cuzco, Machu Picchu, Lima, Lake Titicaca, Nazca, Arequipa, the South, and moreThe Perfect Choice: Lonely Planet Discover Peru, our easy-to-use guide, is perfect for travelers who seek the most popular attractions a destination has to offer. Filled with inspiring and colorful photos, this guide focuses on the best of the best.Looking for a comprehensive guide that recommends a wide range of experiences, both popular and offbeat, and extensively covers all the country has to offer? Check out Lonely Planet's Peru guide. Authors: Written and researched by Lonely Planet, Carolina A Miranda, Carolyn McCarthy, Kevin Raub, Brendan Sainsbury, and Luke Waterson.About Lonely Planet: Started in 1973, Lonely Planet has become the world's leading travel guide publisher with guidebooks to every destination on the planet, as well as an award-winning website, a suite of mobile and digital travel products, and a dedicated traveler community. Lonely Planet's mission is to enable curious travelers to experience the world and to truly get to the heart of the places they find themselves in.TripAdvisor Travelers' Choice Awards 2012 and 2013 winner in Favorite Travel Guide category'Lonely Planet guides are, quite simply, like no other.' - New York Times'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia)