CSS Secrets: Better Solutions to Everyday Web Design Problems


Lea Verou - 2014
    Based on two popular talks from author Lea Verou--including "CSS3 Secrets: 10 things you may not know about CSS"--this practical guide provides intermediate to advanced CSS developers with more than 40 undocumented techniques and tips for using CSS3 to create better websites.The talks that spawned this book have been top-rated by attendees in every conference they were presented, and praised in industry media such as ."net" magazine.Get information you won't find in any other bookLearn through small, easily digestible chaptersHelps you understand CSS more deeply so you can improve your own solutionsApply Lea's techniques to practically every CSS problem you faceGain tips from a rockstar author who serves as an Invited Expert in W3C's CSS Working Group

Designing the Mind: The Principles of Psychitecture


Designing the Mind - 2021
    When you modify your mind, you make changes to the operating system at your core and change your personal trajectory. And when you make a persistent occupation of this endeavor, you become the architect of your own character.”Designing the Mind: The Principles of Psychitecture is your digital handbook for mastering your own psychological software, one algorithm at a time. It is a psycho-philosophical self-development book that makes the bold claim that the human condition as you know it – is optional. That it is possible for you to unplug from your own mind, examine it from above, and modify the very psychological code on which you operate, permanently altering its limiting default patterns. Whether fear prevents you from pursuing your ambitions, jealousy ruins your relationships, distractions rule your life, or you have an inner critic whose expectations you are never able to meet, the psychitectural framework will enable you to understand and rewire the hidden patterns behind your biases, habits, and emotional reactions. DTM will be your handbook for mastering your behavior, cognition, and emotions, and terraforming your mind into a truly delightful place to reside.Buy it now at designingthemind.org/book

Understanding the Four Rules of Simple Design


Corey Haines - 2014
    This is why it is imperative to build systems that are flexible and can adapt to changing requirements, both expected and (more often) unexpected. That is why I've written this book.From 2009 to 2014, I traveled the world working with software developers, both individually and in teams, to improve their craft. Primarily, I did this through a training workshop format called coderetreat. Over those years, I had the opportunity to watch 1000's of pairs of programmers work on exactly the same system, Conway's Game of Life. As time progressed, I began to see patterns arise. I noticed common techniques and designs that spanned languages and companies and crossed national borders.As co-founder and a facilitator of coderetreat workshops, I had the unique opportunity to provide feedback, both direct and through questions, on improving the act of writing adaptable, simple code. Through the day, we worked on improving our ability to make good choices around the minute-by-minute decisions made while writing code.This book is about those things I learned from watching these 1000's of pairs working on the same problem. It contains a large part of the feedback that I provide during a typical coderetreat. The primary focus is on the thought process behind refactoring, and how that is influenced by the 4 rules of simple design.This book is not about Conway's Game of Life. Instead, it uses its domain as a backdrop to discuss the thoughts and ideas behind the 4 rules of simple design. It focuses on the small decisions made while designing your code with the goal of building robust, adaptable codebases that can stand the test of time.

Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All


James B. Twitchell - 2000
    P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."

The Homiletical Plot, Expanded Edition: The Sermon as Narrative Art Form


Eugene L. Lowry - 2000
    Craddock and afterword by the author, Eugene L. Lowry, The Homiletical Plot, Expanded Edition follows in the same solid tradition of its predecessor. Upon its release, The Homiletical Plot quickly became a pivotal work on the art of preaching. Instead of comments on a biblical passage, Lowry suggested that the sermon follow a narrative form that moves from beginning to end, as with the plot of a story. This expanded edition continues to be an excellent teaching resource and learning tool for all preachers from introductory students to seasoned clergy.