For partial updates, please visit Aaron Shepard's Publishing Page. Please note also that this book describes Amazon publishing BEFORE the introduction of Kindle books, which are discussed in later books of Aaron's. There has never been a self publishing manual like this. "Aiming at Amazon" is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a book sell well online, with tips never before offered. And it shows you how Amazon REALLY works -- not how self-proclaimed experts wish it did! You will learn -- Why Amazon sales offer your best chance of success in self publishing. -- Why letting Amazon order books directly from you is the least profitable approach. -- How to make your book most visible on Amazon. -- How to make your cover image most prominent. -- How to optimize content on Amazon's page for your book. -- How to increase Customer Reviews without violating Amazon's terms and conditions, as well as professional ethics. -- Why many Amazon marketing techniques highly recommended by other authors are nearly useless. -- Why it takes a full year for Amazon sales of your book to reach their peak. -- Where to go on Amazon to get the help you need. Avoid publishing plans that handicap you almost before you begin, and marketing plans that waste your time and money. Let "Aiming at Amazon" introduce you to the NEW business of self publishing.

    As the beloved, longtime PR director for the New York Mets, he has witnessed and quietly shaped some of the most memorable moments in team history, becoming a trusted friend and mentor to generations of players, from Darryl Strawberry to Jacob deGrom. In this fascinating memoir, Horwitz tells the unlikely story of a childhood dream come true, offering an unparalleled insider's perspective on four dynamic and unpredictable decades of Mets baseball. Featuring reflections and anecdotes only Horwitz can tell, on subjects ranging from clubhouse hijinks to the chaotic New York media scene to navigating moments of greatness and defeat, Mr. Met is a remarkable behind-the-scenes ride that fans will not want to miss.

    Ever the teacher, in his last year, as his battle with the fatal illness amyotrophic lateral sclerosis (ALS), or Lou Gehrig's Disease, gradually weakened him, he appeared on three memorable "Nightline" programs with Ted Koppel, simply titled "Morrie," and captivated millions of viewers across the country with his spirit and compassion.Before he died, Morrie finished the manuscript for this book, which was originally titled Letting Go. He saw it as his greatest teaching opportunity. Whether you or a loved one is healthy or ill, young or old, there is invaluable wisdom here that can enrich your life. From "handling frustration" and "reaching acceptance" to "relating to others" and "being kind to yourself," Morrie's life-affirming insights help you take stock of where you are now and where you may want to be. Morrie: In His Own Words will have a lasting impact on whoever reads it. It is Morrie's invaluable legacy to us all.

    Photographer Glen Denny was a key figure in this golden age of climbing, capturing pioneering feats on camera while tackling challenging ascents himself.In entertaining short pieces enlivened by his iconic black-and-white images of Yosemite's big wall legends, Denny reveals a young man's coming of age and provides a vivid look at Yosemite’s early climbing culture. He relates such precarious achievements as hauling water in glass gallon jugs up the east face of Washington Column, nailing the 750-foot Rostrum in a punishing heat wave, and dangling overnight on El Capitan’s Dihedral Wall in a lightning storm. Each true tale captures the spirit of historic Camp 4, where Denny and others plan the next big climb while living on the cheap and dodging park rangers.

     'Extremely well written. Compelling, accurate, insightful and brilliant in the way it captures the New Zealand way. - John Hart, former All Blacks coach.With a better winning record than any other sports team in history, they stand head and shoulders above their nearest rugby rivals, and go to the 2019 World Cup as back-to-back World Champions. How did a country of just 4.8 million people conquer the world?Peter Bills, who has reported on international rugby for more than 40 years, was given exclusive access to all the key figures in New Zealand rugby as he set out to understand the secrets behind the All Blacks success. From Steve Hansen to Beauden Barrett, Richie McCaw to the late Sir Colin Meads, Peter Bills talked at length with over 90 people, both in New Zealand and around the world, with intimate knowledge of what makes the All Blacks tick.This is a story of the first settlers, and the 'Originals' who forged the All Blacks legacy, right through to modern times. It draws heavily on the contributions made by all New Zealanders: players, coaches, officials, supporters and those who have worn the most recognized jersey in the world. Intrinsically, The Jersey goes to the heart of the All Blacks success. It is also an epic story of not just a rugby team but a nation, whose identities are inextricably linked. Additionally, it debates a question, terrifying for any of their opponents. Could the All Blacks get even better?

    Victory at the World Cycling Championship in Austria completed a near-unprecedented ‘triple crown’ that included triumphs in the same year at the Tour de France and the Giro d’Italia. In April, against all odds, he fought his own team and an angry, partisan Italian crowd who spat at him on his way to taking the Giro. In July a superhuman effort at La Plagne saw him secure the yellow jersey just before he blacked out. Roche’s victory in Austria confirmed his virtuosity.Born to Ride, Stephen Roche’s first full autobiography, uses his best year as the starting point to explore the rest of his life. He doesn’t hold back as he examines the many ups and downs of his time on and off the bike, scrutinising victories, defeats, rivals, serious injury, doping allegations and agonizing family breakdown. At the heart of the book lies an enigma. For all his charm and rare, natural talent, beneath the surface lies an incredible tenacity and determination. Roche finally reveals himself as a smiling assassin; a master-strategist who lives to attack.

    Includes lead sheets for such standard vocal repertoire pieces as: Yesterday * I'm Beginning to See the Light * and I Heard it Through the Grapevine. Maximize your vocal potential with this outstanding guide

    This one tells you exactly what you need to know to prepare for and complete a long-distance hike on the A.T. From determining a budget, preparing an itinerary, and packing gear to resupplying, using bounce boxes, and staying on schedule, this book will help any hiker make certain their long-distance trek is a success.You can hear an interview with Michelle Ray on how to prepare for your thru-hike if you click here.

    Incorporated in the textbook are useful illustrations and exceptional photographs of complex sailing concepts. There are also quizzes at the end of each chapter, and a glossary to help those new to sailing to navigate their way through the extensive nautical terminology.

    But what's the real story of Moonlight Graham? In Chasing Moonlight, the authors follow Graham's life from his youth spent with his younger brother, Frank Porter Graham, who became the president of the University of North Carolina and a United States Senator; through his career as a medical student in Baltimore and New York while he played baseball at the same time; through his minor league successes in Scranton, Pennsylvania; to his one and a half innings in a major league game. In Graham's Minnesota years, the authors reveal a man whose pioneering research on children's blood pressure is still used at institutions such as the Mayo Clinic and whose quiet philanthropy made him beloved in his community.

    Easy-to-find answers to the most common (and obscure but fascinating) baseball questions." - USA Today"A great starting point for newbies of the game." - Ron Kaplan, "501 Baseball Books Fans Must Read Before They Die""Surprisingly, there is no other book so comprehensive, concise or readable." - St. Paul Pioneer-Press"Instructive and fun." - Chicago Sun-Times**Selected for the Baseball Hall of Fame Bookstore in Cooperstown**Lose yourself in all the marvelous memories and hallowed history of America’s national pastime with "The Book of Baseball Literacy: 3rd Edition." From the gloveless pioneers of the 1840s to the strife-ridden headlines of the 2000s, this comprehensive reference offers nearly 700 important baseball yarns, stats, and stories—cross-referenced and hyperlinked—in a style as lively as the game itself. Incredibly thorough, never dull, the book answers these and countless other questions:- Who was Ray Chapman, and why is he important?- Did Abner Doubleday really invent baseball?- What is sabermetrics?- Who set off the Pine Tar Incident?- Where was the first organized baseball game?- Were the Cubs cursed by a billy goat?- What are waivers and options?Written by SABR member and former college baseball broadcaster David H. Martinez and even selected as required reading for a college course on baseball history, "The Book of Baseball Literacy: 3rd Edition" puts over a century and a half of legends and lore, right in your mitt. It will settle arguments and provoke them, answer questions and ask them. It’s a must for veteran baseball fans—and a perfect way to get up to speed on baseball history for newcomers.

    

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    He’s the most loveable of rogues with the most common of dreams: to become a professional footballer. And he isn’t about to let trivial details like talent and achievement stand in his way. . . not when he has so many other ways to get what he wants.In one of the most remarkable football stories ever told, Kaiser graduates from abandoned slumdog to star striker, dressing-room fixer, superstar party host and inexhaustible lover. And all without kicking a ball. He’s not just the king… he’s the Kaiser.

    Yet lost are the stories on the other side of these history-making moments, the athletes who experienced not transcendent glory but crushing disappointment: the cornerback who missed the tackle on the big touchdown; the relief pitcher who lost the series; the world-record holding Olympian who fell on the ice.In Losing Isn’t Everything, famed sportscaster Curt Menefee, joined by bestselling writer Michael Arkush, examines a range of signature "disappointments" from the wide world of sports, interviewing the subject at the heart of each loss and uncovering what it means—months, years, or decades later—to be associated with failure. While history is written by the victorious, Menefee argues that these moments when an athlete has fallen short are equally valuable to sports history, offering deep insights into the individuals who suffered them and about humanity itself.Telling the losing stories behind such famous moments as the Patriots’ Rodney Harrison guarding the Giants' David Tyree during the "Helmet Catch" in Super Bowl XLII, Mary Decker’s fall in the 1984 Olympic 1500m, and Craig Ehlo who gave up "The Shot" to Michael Jordan in the 1989 NBA playoffs, Menefee examines the legacy of the hardest loses, revealing the unique path that athletes have to walk after they lose on their sport’s biggest stage. Shedding new light some of the most accepted scapegoat stories in the sports cannon, he also revisits both the Baltimore Colts' loss to the Jets in Super Bowl III, as well as the Red Sox loss in the 1986 World Series, showing why, despite years of humiliation, it might not be all Bill Buckner's fault.Illustrated with sixteen pages of color photos, this considered and compassionate study offers invaluable lessons about pain, resilience, disappointment, remorse, and acceptance that can help us look at our lives and ourselves in a profound new way.