Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

    As was the case with Gore's first movie (An Inconvenient Truth), the movie is bursting with bad science, bad policy and some outright falsehoods. The storm events Gore addresses occur naturally, and there is little or no evidence they are being made worse from human activities: sea level is rising at the same rate it was before humans started burning fossil fuels; in Miami Beach the natural rise is magnified because buildings and streets were constructed on reclaimed swampland that has been sinking; the 9/11 memorial was not flooded by sea level rise from melting ice sheets, but a storm surge at high tide, which would have happened anyway and was not predicted by Gore in his first movie, as he claims; the Greenland ice sheet undergoes melt every summer, which was large in 2012 but then unusually weak in 2017; glaciers advance and retreat naturally, as evidenced by 1,000 to 2,000 year old tree stumps being uncovered in Alaska; rain gauge measurements reveal the conflict in Syria was not caused by reduced rainfall hurting farming there, and in fact the Middle East is greening from increasing CO2 in the atmosphere; agricultural yields in China have been rising, not falling as claimed by Gore. The renewable energy sources touted by Gore (wind and solar), while a laudable goal for our future, are currently very expensive: their federal subsidies per kilowatt-hour of energy produced are huge compared to coal, natural gas, and nuclear power. These costs are hidden from the public in increased federal and state tax rates. Gore is correct that "it is right to save humanity", but what we might need saving from the most are bad decisions that reduce prosperity and hurt the poor.

    City infrastructure was crumbling, strong financial policies and systems were nonexistent, many executive positions were vacant, public satisfaction was low, ethical standards were weak, and public safety union salaries and benefits were outpacing revenues, crowding out other essential city services. Simply put: San Antonio was on the verge of collapse.Greedy Bastards tells the story of Sheryl and her new team's uphill battle to turn around San Antonio city government. She takes you behind closed doors to share the hard changes she made and the strategies she used to create mutually beneficial solutions to the city's biggest problems.Many of the issues Sheryl found in San Antonio are present in cities across the US. Packed with wins and losses, lessons learned, and pitfalls encountered, Greedy Bastards is a guidebook for any city official tasked with turning around a struggling city.

    During some of the most significant political events of our times – the Arab Spring, the financial crash and a European referendum that has changed the face of British politics forever – she sat right outside the door of the Prime Minister’s office, earning herself the title of ‘gatekeeper’.Fall takes us through the Cameron project, from its inception to coalition, reshuffles, political scandals, two general elections and three referendums. She speaks frankly and honestly about the Conservatives’ key players, their project to modernise the party, how the coalition worked (and how it didn’t). Shedding light on the world behind the public façade of politics, she reveals what it is like to be a woman at the heart of power: the blood, sweat and toil, the victories and regrets, the friendships and fall outs, the chaos and camaraderie.Politics tests any relationship with its conflicting priorities of loyalty, belief, and personal ambition. The Gatekeeper is a very personal portrait of life behind the scenes at the centre of power.

    Traversing the country, he encounters a pompous Western businessman swindling his way to millions, a local vendor with a flair for painting nudes, and long ago legends of a western circus. Sensitively written and expertly researched, Greetings from Myanmar: Exploring the Price of Progress in One of the Last Countries on Earth to Open for Business is the story of a flourishing nation still very much in limbo and an answer to the hard questions that arise when tourism not only charts, but shapes a place as well.

    Blair's majority was the culmination of a long struggle to modernize the party, and the politics of his country. Philip Gould is a political strategist and polling adviser who has worked with the Labour leadership since the 1980s. In this book he describes its rise and explains how the transformation was achieved, at the same time exploring the changed political climate in Britain.

    Fifteen years later, his Minnesota company had created over 500 American jobs and developed more than 50 new medical devices that saved and improved lives. But in 2011, the federal government threatened to destroy his company and put Howard behind bars for years. Why? Federal prosecutors had been sold a bill of goods – a tall tale peddled by a money-hungry ex-employee out for revenge. All over one device. A device that never harmed a single patient and made up less than 1% of the company s sales. The investigation revealed the charges to be baseless, but the scalp-hunting prosecutors didn't back off. Instead they dug in – threatening witnesses, misleading grand juries, and strategically leaking secret documents. Whatever it took to pressure a headline-grabbing settlement. Howard Root stood up to the shakedown. Five years, 121 attorneys and $25 million in legal fees later, his life's work and freedom rested in the hands of 12 strangers in a San Antonio jury room. Would Howard and his company be vindicated by the verdict, or had he made the biggest mistake of his life by challenging the federal government? Cardiac Arrest is the eye-opening true story of life on the Feds' hit-list, told from the desk of a CEO who decided to fight back. Follow Howard from the boardroom to the courtroom, as he tells the inside story of the case that sparked outrage in the pages of The Wall Street Journal and triggered a congressional investigation.

    It introduced Psephology to the eager Indian masses and used state-of-the-art tools to bring slick programming and made an instant connect with its audience. Prannoy Roy, one of the promoters was an instant hit with his earnest demeanor and sly smile. This is the story of how this dynamic young man ended up presiding over one of the most corrupt media houses in Indian history. The two Promoters of NDTV, along with key top management colluded over the years with government functionaries and politicians to break laws, evade taxes and deceive shareholders of a public listed company. All this obviously through political patronage and “wheeling-and-dealing” as part of the Lutyens club and how they created a biased public discourse for a select elite class. Multinational corporations such as General Electric wittingly or otherwise aided NDTV by investing $150 million into a shell company with zero employees and zero revenue! In the minds of the Indian citizen, there is a space and respect for media. Using the halo of journalism and under the garb of Freedom of Press, media owners misuse this position and in the end, degrade the values of journalism. On several occasions media became the tool of false propaganda, blackmailing and illegal money making with the blessing of uncouth politicians and corporate icons with hidden agendas. This ought to be exposed and that is the reason for this book.

     Guys, let’s face it a serious breakup can suck! There is no one that is IMMUNE to experiencing a broken relationship. It literally feels as though your heart has been torn out of your chest. You can’t stop thinking about her, what you could, should or would do if you had another chance — even if the breakup occurred last week, or ten years ago. But the truth is… it’s OVER and she’s moved on! So what can YOU do about it? The Breakup Manual For Men was born out of real heartbreak, and an urgent necessity to get over the loss and pain of a serious breakup. In this powerful book, relationship coach for men, Andrew Ferebee has distilled the essentials of his own success and life-changing work with men who have been blindsided by breakups into an easy-to-follow strategy that you can devour in as little as a day. This is no ordinary relationship advice book. You will leave behind all confusion, pain and heartbreak as he leads you through how to truly “Overcome and Recover” so you can become stronger, attract new women and have the confidence to start living again in the shortest time possible. Andrew leaves no stone unturned. Everything has been tested and proven to work! The result — one easy-to-read book for men that reveals what you absolutely need to know. * Keys to experiencing acceptance of the breakup in a matter of weeks instead of months * Proven method to avoid the pain of seeing her move on and speed up the recovery process * How to trick your mind into ending the fantasy of you getting back together with her * 3 simple steps to regain your power so you no longer feel empty inside * The surprising truth behind why you would have lost her either way * Detailed strategies to handle social media after a breakup * Exactly how and what to do to accept the loss and release the pain * How the 5 stages of grief can help you cope with your emotions and accept where you are * The hard-science behind breakups and why you are going to thrive after the breakup * The real reason why you should wait before jumping back into another relationship * Demystifying the truth about why your ex has moved on and appears happy * Unique and overlooked ways to control your anger over your ex moving on * Life-changing secrets of getting clear about your breakup * The facts on how long it takes to get over a breakup and when to start dating again * Breakthrough solutions for suicidal thoughts and why you matter even without her * Andrew’s 5 “can’t miss” non-negotiable rules to avoid slipping back into old self-destructive thoughts and behaviours * A powerful 10 step weekly plan you can follow to see incredible things happen in your life again * Little known techniques for channelling your anger so you no longer feel like a victim * 6 ways to rebuild your life and improve it far beyond what it is now * Clear and straight-forward advice that will instantly help you re-discover your purpose * Fastest known way to recovery and how you know you are ready for a new relationship Ask yourself: Where will you be a week, a month or a year from now? Think about it.

    The trail of two key figures, an accused Pakistani mastermind and his American operative, traces the rise of a complex, international threat.

    It explains how it was a premeditated, orchestrated deception, using science to impose a political agenda. It fooled a majority including most scientists. They assumed that other scientists would not produce science for a political agenda. German Physicist and meteorologist Klaus-Eckart Puls finally decided to look for himself. Here is what he discovered. Ten years ago I simply parroted what the IPCC told us. One day I started checking the facts and data—first I started with a sense of doubt but then I became outraged when I discovered that much of what the IPCC and the media were telling us was sheer nonsense and was not even supported by any scientific facts and measurements. To this day I still feel shame that as a scientist I made presentations of their science without first checking it.…scientifically it is sheer absurdity to think we can get a nice climate by turning a CO2 adjustment knob. This book uses the same approach used in investigative journalism. It examines the Who, What, Where, When, Why, and How.

    Robert J. Darling organizes President Bush's trip to Florida on Sept. 10, 2001, he believes the next couple of days will be quiet. He has no idea that a war is about to begin. The next day, after terrorists crash airliners into the World Trade Center towers and the Pentagon, Maj. Darling rushes to the president's underground chamber at the White House. There, he takes on the task of liaison between the vice president, national security advisor and the Pentagon. He works directly with the National Command Authority, and he's in the room when Vice President Cheney orders two fighter jets to get airborne in order to shoot down United Flight 93. Throughout the attacks, Maj. Darling witnesses the unprecedented actions that leaders are taking to defend America. As Vice President Cheney, Secretary of State Condoleezza Rice, and others make decisions at a lightning pace with little or no deliberation, he's there to lend his support. Follow Darling's story as he becomes a Marine Corps aviator and rises through the ranks to play an incredible role in responding to a crisis that changed the world in 9-11-01: The White House: Twenty-Four Hours inside the President's Bunker.

    Carter's unpopularity helped Republicans win seats in the House and gain control over the Senate for the first time in over 20 years. The Reagan Era had begun, ushering in a generation of conservative power. Democrats blamed Carter for this catastrophe and spent the next decade pretending he had never existed. Republicans cheered his demise and trotted out his name to scare voters for years to come. Carter and his wife Rosalynn returned to their farm in the small town of Plains, Georgia. They were humiliated, widely unpopular, and even in financial debt. 35 years later, Carter has become the most celebrated post-president in American history. He has won the Nobel Peace Prize, written bestselling books, and become lauded across the world for his efforts on behalf of peace and social justice. Ex-presidents now adopt the Carter model of leveraging their eminent status to benefit humanity. By pursuing diplomatic missions, leading missions to end poverty and working to eradicate disease around the world, Carter has transformed the idea of what a president can accomplish after leaving the White House.This is the story of how Jimmy Carter lost the biggest political prize on earth--but managed to win back something much greater. Jordan Michael Smith is a contributing writer at Salon and the Christian Science Monitor. His writing has appeared in print or online for the New York Times Magazine, Washington Post, The Atlantic, Slate, BBC, and many other publications. Born in Toronto, he holds a Master's of Arts in Political Science from Carleton University. He lives in New York City. www.jordanmichaelsmith.typepad.com.Cover design by Adil Dara.

    Dershowitz, comes from religiously inspired, state sponsored terrorist groups that seek to develop weapons of mass destruction for use against civilian targets. In his newest book, Dershowitz argues passionately and persuasively that global terrorism is a phenomenon largely of our own making and that we must and can take steps to reduce the frequency and severity of terrorist acts. Analyzing recent acts of terrorism and our reaction to them, Dershowitz explains that terrorism is successful when the international community gives in to the demands of terrorists—or even tries to understand and eliminate the “root causes” of terrorism. He discusses extreme approaches to wiping out international terrorism that would work if we were not constrained by legal, moral, and humanitarian considerations. And then, given that we do operate under such constraints, he offers a series of proposals that would effectively reduce the frequency and severity of international terrorism by striking a balance between security and liberty.

    ISIS), a group so brutal and hardline that even al-Qaida deemed them too extreme. Baghdadi, an introverted religious scholar, with a passion for soccer, now controls large swaths of land in Iraq and Syria. McCants shows how Baghdadi became radicalized in the Saddam Hussein era and found his path to power after connecting with other radicals in an American prison during the Iraq War, culminating in his declaration of a reborn Islamic empire bent on world conquest.