Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    Since it premiered in 2002, the show's popularity and relevance has only grown--more than eight million viewers tuned in to see the conclusion of the most recent season of The Bachelor.The iconic reality television show's reach and influence into the cultural zeitgeist is undeniable. Bestselling writers and famous actors live tweet about it. Die-hard fans--dubbed "Bachelor Nation"--come together every week during each season to participate in fantasy leagues and viewing parties. Bachelor Nation is the first behind-the-scenes, unauthorized look into the reality television phenomenon. Los Angeles Times journalist Amy Kaufman is a proud member of Bachelor Nation and has a long history with the franchise--ABC even banned her from attending show events after her coverage of the program got a little too real for its liking. She has interviewed dozens of producers, contestants, and celebrity fans to give readers never-before-told details of the show's inner workings: what it's like to be trapped in the mansion "bubble"; dark, juicy tales of producer manipulation; and revelations about the alcohol-fueled debauchery that occurs long before the fantasy suite. Kaufman also explores what our fascination means, culturally: what the show says about the way we view so-called ideal suitors, our subconscious yearning for fairy-tale romance, and how this enduring television show has shaped society's feelings about love, marriage, and feminism by appealing to a marriage plot that's as old as Jane Austen.

    If you or someone you know is discontented, distressed, or downright disturbed, maybe the Great White North is right for you, eh. But how much do you really know about Canada? Can you do a job that Canada needs (do you play hockey, drill for oil, or make poutine?)? Can you identify the best Canadian province for your lifestyle (lots of tundra or just some tundra?)? Can you master the proper pronunciation of "sorry"? What strange wizardry is the Canadian government? Is maple syrup acceptable substitution for currency? At long last, How to Move to Canada can help make your vague threat into a cold Canadian reality. This book is also full of activities such as: Color the flag of your new homeland Match the strange Canuck dialect with their local definitions And more! PLEASE NOTE: This is a humor book. It won't really help you emigrate. Rather, it's a subversive mix of real information on the Great White North plus a hilarious look at all the reasons why you won't like it there any better — and why they probably won't have you anyway.

    And that's exactly the way he likes it, except when he doesn't. Every week in the Los Angeles Times and Chicago Tribune (and now and then in many other papers), Erskine distills, mocks, and makes us laugh at the absurdities of suburban fatherhood. And now, he's gathered the very best of these witty and wise essays—and invited his kids (and maybe even Posh) to annotate them with updated commentary, which they promise won't be too snarky. This handsome book is the perfect gift for the father who would have everything—if he hadn't already given it all to his kids.

    More comprehensive than ever before--and now 1,000 pages--this revised edition describes the insider dynamics at hundreds of U.S. and Canadian publishers, with hundreds of names and specialties for book acquisition editors. Nearly 200 of the most powerful literary agents reveal invaluable tips, as if they were having a private conversation with a special friend. With detailed information on what to do (and what not to do) to break the code, break down the walls, and get that first book, second book, or thirtieth book published, bought and read, Jeff Herman's Guide is the go-to source for writers everywhere.

    From the call of the wild to the vagaries of love to the art of curing a hangover, this is a veritable aurora borealis of Chris's own recollections, speculations, dreams, and philosophies.

    With a clever mix of popular culture, everyday life, and extensive student activities, The Real World fully realizes sociology's unique ability to stimulate students intellectually as well as resonate with them personally.

    In this gloriously entertaining romp through human history, peppered with amusing pop culture references, Greg Jenner explores the gradual and often unexpected evolution of our daily routines.This is not a story of politics, wars or great events, instead Greg Jenner has scoured Roman rubbish bins, Egyptian tombs and Victorian sewers to bring us the most intriguing, surprising and sometimes downright silly nuggets from our past. Drawn from across the world, spanning a million years of humanity, this book is a smorgasbord of historical delights. It is a history of all those things you always wondered - and many you have never considered. It is the story of your life, one million years in the making.The UK paperback edition (2016) is revised and updated with extra facts.OTHER REVIEWS:"If you find yourself secretly relishing your children's Horrible Histories books, you will love Greg Jenner's jolly account of how we have more in common with our ancestors than we might think ... all human life is here, amusingly conveyed in intriguing nuggets of gossipy historical anecdote" (DAILY MAIL)"A wonderful idea, gloriously put into practice, Greg Jenner is as witty as he is knowledgeable" (TOM HOLLAND)"Delightful, surprising and hilarious, this is a fascinating history of the everyday objects and inventions we take for granted" (LAUREN LAVERNE)"Greg Jenner's magpie mind takes you through the history of who we are and what we do, answering tons of questions you never thought to ask" (AL MURRAY)"Like visiting the most wonderful and cluttered museum, each chapter like another room teetering with illuminating ideas and information" (ROBIN INCE)"Hugely entertaining...full of astonishing insights" (HISTORY REVEALED MAGAZINE)"Jenner has a vivid, colloquial turn of phrase...lively, funny and completely absorbing" (CURRENT ARCHAEOLOGY MAGAZINE)

    With friends like his, Quest is one to trust.” - EATER   Questlove is best known for his achievements in the music world, but his interest in food runs a close second. He has hosted a series of renowned Food Salons and conversations with some of America’s most prominent chefs. Now he is turning his hand to creating a cookbook. In Mixtape Potluck Cookbook, Questlove imagines the ultimate potluck dinner party, inviting more than fifty chefs, entertainers, and musicians—such as Eric Ripert, Natalie Portman, and Q-Tip—and asking them to bring along their favorite recipes. He also pairs each cook with a song that he feels best captures their unique creative energy. The result is not only an accessible, entertaining cookbook, but also a collection of Questlove’s diverting musical commentaries as well as an illustration of the fascinating creative relationship between music and food. With Questlove’s unique style of hosting dinner parties and his love of music, food, and entertaining, this book will give readers unexpected insights into the relationship between culture and food. Note: The cover material for this book is meant to mimic the texture and tactile quality of tinfoil and is intentional.

    Indeed, as Tom Standage reveals in his scintillating new book, social media is anything but a new phenomenon.From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other, spontaneously and organically, down the centuries. With the rise of newspapers in the nineteenth century, then radio and television, “mass media” consolidated control of information in the hands of a few moguls. However, the Internet has brought information sharing full circle, and the spreading of news along social networks has reemerged in powerful new ways.A fresh, provocative exploration of social media over two millennia, Writing on the Wall reminds us how modern behavior echoes that of prior centuries-the Catholic Church, for example, faced similar dilemmas in deciding whether or how to respond to Martin Luther's attacks in the early sixteenth century to those that large institutions confront today in responding to public criticism on the Internet. Invoking the likes of Thomas Paine and Vinton Cerf, co-inventor of the Internet, Standage explores themes that have long been debated: the tension between freedom of expression and censorship; whether social media trivializes, coarsens or enhances public discourse; and its role in spurring innovation, enabling self-promotion, and fomenting revolution. As engaging as it is visionary, Writing on the Wall draws on history to cast new light on today's social media and encourages debate and discussion about how we'll communicate in the future.

    Who are these obsessed admirers, whose passion has transformed Austen from classic novelist to pop-culture phenomenon? Deborah Yaffe, journalist and Janeite, sets out to answer this question, exploring the remarkable endurance of Austen's stories, the unusual zeal that their author inspires, and the striking cross-section of lives she has touched.Along the way, Yaffe meets a Florida lawyer with a byzantine theory about hidden subtexts in the novels, a writer of Austen fan fiction who found her own Mr. Darcy while reimagining Pride and Prejudice, and a lit professor whose roller-derby nom de skate is Stone Cold Jane Austen. Yaffe goes where Janeites gather, joining a pilgrimage to historic sites in Britain, chatting online with fellow fans, and attending the annual ball of the Jane Austen Society of North America--in period costume. Part chronicle of a vibrant literary community, part memoir of a lifelong love, Among the Janeites is a funny, touching meditation on the nature of fandom.

    Evans connects the dots between coffee and its Islamic origins, the drug ephedra and Mormons, music and Stonehenge, and much more. Chapters also include step-by-step guides for re-creating prehistoric debauchery in your modern life based on Evans's firsthand fieldwork. Readers won't just learn about the beer that destroyed South America's first empire; they'll learn how to make it.

     A lifelong Anglophile, Erin Moore was born and raised in Florida, where the sun shines and the tea is always iced. But by the time she fulfilled her dream of moving to London, she had vacationed in the UK, worked as an editor with British authors, and married into an English American family. The last thing she was expecting was a crash course in culture shock, as she figured out (hilariously, painfully) just how different England and America really are. And the first thing she learned was to take nothing for granted, even the language these two countries supposedly share. In That’s Not English, the seemingly superficial variations between British and American vocabulary open the door to a deeper exploration of historical and cultural differences. Each chapter begins with a single word and takes the reader on a wide-ranging expedition, drawing on diverse and unexpected sources. In Quite, Moore examines the tension between English reserve and American enthusiasm. In Gobsmacked, she reveals the pervasive influence of the English on American media; in Moreish, she compares snacking habits. In Mufti, she considers clothes; in Pull, her theme is dating and sex; Cheers is about drinking; and Knackered addresses parenthood. Moore shares the lessons she’s had to learn the hard way, and uncovers some surprising and controversial truths: for example, the “stiff upper lip” for which the English are known, was an American invention; while tipping, which Americans have raised to a high art, was not. American readers will find out why bloody is far more vulgar than they think, what the English mean when they say “proper,” and why it is better to be bright than clever. English readers will discover that not all Americans are Yankees, and why Americans give—and take—so many bloody compliments, and never, ever say shall. (Well, hardly ever.) That’s Not English is a transatlantic survival guide, and a love letter to two countries that owe each other more than they would like to admit.

    But what is American democracy? In America (The Book), Jon Stewart and The Daily Show writing staff offer their insights into our unique system of government, dissecting its institutions, explaining its history and processes, and exploring the reasons why concepts like one man, one vote, government by the people, and every vote counts have become such popular urban myths. Topics include: Ancient Rome: The First Republicans; The Founding Fathers: Young, Gifted, and White; The Media: Can it Be Stopped?; and more!

    A former mafioso and ace chef shares a collection of authentic recipes enjoyed by the Mob, including Zabaglione and Shrimp Scampi, Gambino style, accompanied by spicy Mafia anecdotes.