It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

    It is the rare culinary practice that makes less seem like more, and by which small amounts of food feed many.For centuries the Chinese have carried their woks to all corners of the earth and re-created stir-fry dishes, using local and sometimes nontraditional ingredients. The old expression: "One wok runs to the sky’s edge" means "one who uses the wok becomes master of the cooking world." And as the wok user becomes master of the cooking world, so does he become master of the stir-fry, one of the greatest techniques of Chinese cookery. The technique and tradition of stir-frying, which is at once simple yet subtly complex, is as vital today as it has been for hundreds of years. In Stir-Frying to the Sky’s Edge, James Beard Award-winning author Grace Young shares more than 100 classic stir-fry recipes that sizzle with heat and pop with flavor, from the great Cantonese stir-fry masters to the culinary customs of Sichuan, Hunan, Shanghai, Beijing, Fujian, Hong Kong, Macau, Taiwan, Singapore, and Malaysia, as well as other countries around the world. With more than 80 stunning full-color photographs, Young’s definitive work illustrates the innumerable, easy-to-learn possibilities the technique offers—dry stir-fries, moist stir-fries, clear stir-fries, velvet stir-fries—and weaves the insights of Chinese cooking philosophy into the preparation of such beloved dishes as Kung Pao Chicken, Stir-Fried Beef and Broccoli, Chicken Lo Mein with Ginger Mushrooms, and Dry-Fried Sichuan Beans. In honoring the traditions of her cultural ancestors who traveled the globe, Young offers delectable crossover recipes for Chinese Jamaican Jerk Chicken Fried Rice, Chinese Trinidadian Stir-Fried Shrimp with Rum, Chinese Burmese Chili Chicken, and Chinese American Shrimp with Lobster Sauce. Expert home cooks and professional chefs teach you the foundations of stir-fry mastery in the modern kitchen—everything from how to choose, season, and care for a wok and the best skillet alternative; the importance of marinades and the proper technique for slicing meat and poultry for optimum tenderness; to how to select and handle Asian vegetables; ways to shortcut labor-intensive preparations; and tips on how to control heat and choose the best cooking oil. Fascinating personal portraits illustrate how stir-frying is not just a cooking technique but a vital element of China’s rich culture. With this book, Grace Young has created the authoritative guide to stir-frying, a work that is at once rewarding and beautiful, much like the technique of stir-frying itself.

    With more than half a million copies of their books in print, Jeff Hertzberg and Zoe Francois have proven that people want to bake their own bread, so long as they can do it easily and quickly.Crusty baguettes, mouth-watering pizzas, hearty sandwich loaves, and even buttery pastries can easily become part of your own personal menu, Artisan Bread in Five Minutes a Day will teach you everything you need to know, opening the eyes of any potential baker."

     Anyone can have the same healthy, balanced lifestyle and a closer connection to their food—whether you live in a house in the suburbs, a farmhouse in the countryside, or an apartment in the city. The Homegrown Paleo Cookbook shows you how. With over 100 seasonal Paleo recipes, guides to growing your own food and raising animals, and inspiring how-tos for crafts and entertaining,The Homegrown Paleo Cookbook is a guide not just for better eating, but for better living—and a better world.

    With expert advice on the latest techniques and valuable insights on new plants, this updated version of The Pruning Book deserves a prominent place in your gardening library. From humble houseplants to the most amazing exotics, author Lee Reich explains all the dos and don'ts of cutting back. So you'll always make the right cut the first time -- every time. Reich demystifies even the most complex pruning strategies by providing the precise timing and exact techniques you'll need to guarantee healthy growth and beautiful form. In great detail, he walks you through the process of pruning everything from ornamental trees and bushes to topiaries and bonsai. And all his insights are delivered with clear, straightforward prose and supported by 250 colorful photos and 135 drawings. Whether you're a professional gardener, a landscape veteran --or pruning for the very first time --this essential reference gives you everything you need to master the subtle art of pruning.

    Whether it's a striking all-white cake with a secret rainbow heart baked inside, a birthday cake complete with a surprise balloon in the middle, or the gorgeous rose cake that took the blogging world by storm, Amanda's creations are downright revolutionary—and tons of fun! In Surprise-Inside Cakes, she gives us fresh new ways to enjoy life's greatest occasions, with themes and cakes including:Celebrating Family—Stripe Birthday Cake, Paw Print Cake, Rainbow Cake Celebrating You—Leopard Cake, Herringbone Cake, Cowboy Boot Cake Celebrating Love—Kiss Cake, Ring Cake, Sunset Cake Celebrating Holidays—Jack-o'-lantern Cake, Rudolph Cake, Holiday Candle Cake Celebrating Life—Football Cake, Cherry Cake, Smiley Face CakeFeaturing a few classic favorite cakes from her blog and more than forty brand-new cakes—along with her easy-to-follow instructions and step-by-step photo tutorials—Surprise-Inside Cakes shows you how to replicate these incredible designs in your own kitchen.To make these dazzling cakes, you can start with one of Amanda's delicious, foolproof recipes for cakes and frostings, or use a boxed cake mix or favorite family recipe. With tips on how to bake a level cake, tricks using household items such as rulers, biscuit cutters, and cookie cutters to carve and shape cakes, and Amanda's simple yet stunning frosting and decorating ideas, you'll not only be re-creating these amazing cakes for occasions large and small, you'll soon be using her techniques to create your own surprises!And your friends and family will be thrilled and delighted when a beautiful cake opens to reveal a special gift inside.

    The Quarter-Acre Farm is Warren's account of deciding, despite all resistance, to take control of her family's food choices, get her hands dirty, and create a garden in her suburban yard. It's a story of bugs, worms, rot, and failure; of learning, replanting, harvesting, and eating. The road is long and riddled with mistakes, but by the end of her yearlong experiment, Warren's sons and husband have become her biggest fans, in fact, they're even eager to help harvest (and eat) the beautiful bounty she brings in.Full of tips and recipes to help anyone interested in growing and preparing at least a small part of their diet at home, The Quarter-Acre Farm is a warm, witty tale about family, food, and the incredible gratification that accompanies self-sufficiency.

    The Complete Book of Cacti & Succulents is a feast of in-depth information and over 600 eye-catching photographs. This book has everything you need to make your plant arrangements healthy and spectacular no matter what kinds of succulents you use. Using this guide, you will quickly discover just how bold and creative you can be with these arrangements, and understand why so many decorators can recommend succulents for almost every occasion.Whether you're just thinking about decorating with these beautiful, easy-to-care-for plants, or you've been a sucker for succulents for a good long while, this book contains ideas and inspiration for beginners and masters alike. Through step-by-step full-color sequences and expert guidance, this book gives in-depth information on the history, cultivation, and creative use of hundreds of strikingly handsome specimens of cacti and provides practical information for use in both house and garden.

    Based on the popular classes Ringquist leads across the country, Rebecca Ringquist’s Embroidery Workshops teaches everything from the “proper” way to form a French knot and transfer a design to a canvas to new ways to stitch three-dimensionally, work with nontraditional threads and fabrics, draw with thread freeform, and mix and match machine- and hand-stitching. Also featured are instructions for 20 innovative projects, including a cloth sampler designed especially for the book (and packaged in an envelope at the back), table linens, wall art, and clothing embellishments.

    But how does a beginning cook become good, a good cook great?Modeled on Strunk and White's The Elements of Style, The Elements of Cooking is an opinionated volume by Michael Ruhlman—the award-winning and bestselling author of The Making of a Chef and coauthor of The French Laundry Cookbook—that pares the essentials of good cooking into a slim, easy-to-take-anywhere book. It will also stand alongside a handful of classics of the kitchen, just as Strunk and White's book sits on the desk of every writer and every English student. Not only does this book deconstruct the essential knowledge of the kitchen, it also takes what every professional chef knows instinctively after years of training and experience and offers it up cleanly and brilliantly to the home cook. With hundreds of entries from acid to zester, here is all the information—no more and no less—you need to cook, as well as countless tips (including only one recipe in the entire book, for the “magic elixir of the kitchen”) and no-nonsense advice on how to be a great cook. You'll learn to cook everything, as the entries cover all the key moves you need to make in the kitchen and teach you, for example, not only what goes into a great sauce but how to think about it to make it great. Eight short, beautifully written essays outline what it takes not merely to cook but to cook well: understanding heat, using the right tools (there are only five of them), cooking with eggs, making stock, making sauce, salting food, what a cook should read, and exploring the elusive, most important skill to have in the kitchen, finesse.

    In Grow Great Grub, Gayla Trail, the founder of the leading online gardening community (YouGrowGirl.com), shows you how to grow your own delicious, affordable, organic edibles virtually anywhere.                    Grow Great Grub packs in tips and essential information about: - Choosing a location and making the most of your soil (even if it’s less than perfect)- Building a raised bed, compost bin, and self-watering container using recycled materials- Keeping pests and diseases away from your plants—the toxin-free way- Growing bountiful crops in pots and selecting the best heirloom varieties- Cultivating hundreds of plants, from blueberries to Thai basil, to the best tomatoes you’ll ever taste - Canning, and preserving to make the most of your garden’s generosity - Green-friendly, cost-saving, growing, and building projects that are smart and stylish- And much more! Whether you’re looking to eat on a budget or simply experience the pleasure of picking tonight’s meal from right outside your door, this is the must-have book for small-space gardeners—no backyard required.  GAYLA TRAIL is the creator of the acclaimed top gardening website yougrowgirl.com. Her work as a writer and photographer has appeared in publications including The New York Times, Newsweek, Budget Living, and ReadyMade. A resident of Toronto who has grown a garden on her rooftop for more than 10 years, she is the author of You Grow Girl: The Groundbreaking Guide to Gardening.

    It is also about simple practical beekeeping. It is about reducing your work. It is not a main-stream beekeeping book. Many of the concepts are contrary to "conventional" beekeeping. The techniques presented here are streamlined through decades of experimentation, adjustments and simplification. The content was written and then refined from responding to questions on bee forums over the years so it is tailored to the questions that beekeepers, new and experienced, have. It is divided into three volumes and this edition contains all three: Beginning, Intermediate and Advanced.

    Finally, the collected wit and wisdom of the magazine's most irreverent and beloved columnist can be found in a single A - Z volume, providing gardeners from coast-to-coast with his valuable tips for planting, troubleshooting, and growing flowers, vegetables, shrubs, trees and more, all delivered in his signature cantankerous style.Sidebars throughout the book - "Ask Grumpy" - help readers tackle common garden problems ("How do I get ride of little house ants?"), and readers from the past 35 years take part in the book when Grumpy shares his favorite reader's responses to some of his advice, his favorite rules for gardening, and Q & A's covering your favorite plants and flowers are all inside. Additionally, beautiful line-drawings and illustrations throughout make the book as beautiful to look at as well as entertaining to read.The Grumpy Gardener is sure to become the most trusted tool in your gardening shed!

    It is the place where our families meet and mingle, where we share our meals and share our dreams. So much more than just a space to live, our homes offer us a place of comfort, nourishment, and love for us and for our children. In Handmade Home, Amanda Blake Soule, author of The Creative Family and the blog SouleMama.com, offers simple sewing and craft projects for the home that reflect the needs, activities, and personalities of today’s families. As Amanda writes in the introduction, “As a crafter, I’m always looking for the next thing I want to make. As a mama, I’m always looking for the next thing we need—to do, to have, to use—as a family. The coming together of these parts is where the heart of Handmade Home lies.” Filled with thirty-three projects made by reusing and repurposing materials, all of the items here offer a practical use in the home. From picnic blankets made out of repurposed bed sheets to curtains made out of vintage handkerchiefs, these projects express the sense of making something new out of something old as a way to live a more financially pared-down and simple life; lessen our impact on the earth; connect to the past and preserve a more traditional way of life; and place value on the work of the hands. Also included are projects that children can help with, allowing them to make their own special contribution to the family home. More than just a collection of projects for handmade items, this book offers the tools to create a life—and home—full of beauty, integrity, and joy. Projects include:    • Papa’s Healing Cozy: This hot water bottle cover becomes a simple way to offer comfort to a sick child    • Baby Sling: A simple pattern for an object that offers so much to a small child—refuge from the world and a place to lay their head next to a parent’s heart    • Beach Blanket To-Go: Repurpose old sheets to create the perfect picnic blanket for special outdoor meals    • Cozy Wall Pockets: A creative solution for storing a child’s small treasures

    Destined to become the new standard reference for cooking vegetables, Vegetable Literacy shows cooks that, because of their shared characteristics, vegetables within the same family can be used interchangeably in cooking. It presents an entirely new way of looking at vegetables, drawing on Madison’s deep knowledge of cooking, gardening, and botany. For example, knowing that dill, chervil, cumin, parsley, coriander, anise, lovage, and caraway come from the umbellifer family makes it clear why they’re such good matches for carrots, also a member of that family. With more than 300 classic and exquisitely simple recipes, Madison brings this wealth of information together in dishes that highlight a world of complementary flavors. Griddled Artichokes with Tarragon Mayonnaise, Tomato Soup and Cilantro with Black Quinoa, Tuscan Kale Salad with Slivered Brussels Sprouts and Sesame Dressing, Kohlrabi Slaw with Frizzy Mustard Greens, and Fresh Peas with Sage on Baked Ricotta showcase combinations that are simultaneously familiar and revelatory.Inspiring improvisation in the kitchen and curiosity in the garden, Vegetable Literacy—an unparalleled look at culinary vegetables and plants—will forever change the way we eat and cook.