The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    Real colour plates/diagrams have been given at appropriate places. Chapters on 'CultuMethods', 'Processing of Specimens' and 'Hospital Waste Management' have been included for practical understanding. Key Points have been provided for easy and quick recapitulation

    The simple and lucidlanguage adopted by the author has already made this publication to be highlypopular amongst the students and teachers of the various engineering colleges inIndia and abroad. It has also become the first choice of the professional fieldengineers. The student appearing for the competitive examinations, particularlythose appearing at the Engineering Services, Civil Services (IAS), and GATEexaminations, will find this book of immense utility and highlysecuring, paving their way for an excellent success in these competitions. Thetext matter has been thoroughly revised and updated in this edition, and issupported by about 500 Objective Questions and a vast number of numericalexamples, including those from the various universities and competitiveexaminations. Complete hydraulic design of a Water Treatment Plant has also beenadded in this new edition.

    Ramachandran won the Kerala State Sahitya Akademi (Kerala State Literature)award in 2005 for his first book `Uttarakhandiloode: Kailas-Mansasarassu Yatra',book on a trek to Mount Kailas through the tricky Uttarakhand rangesSri M K Ramachandran dedicatated his life completely to dangerous Himalayan travel, perhaps the only pilgrim who visited all five Kailash ,called "Panch Kailash" .These are Kailash Manasarovar, Adi Kailash, Kinnaur Kailash, Shrikant Mahadev Kailash and Manimahesh Kailash. He is one of the best selling travelogue writer in kerala ,India. His way of writings with the myths, reality and mystical experiences about his ineffable pilgrimages are truly amazing and has attracted millions of fans. His mystical experiences, such as encounters with Divya Yogis and Yoginis deep inside Himalayas are telling to the world that there are many facts that are unexplainable through modern sciences and logic . He has already covered 64 different destinations in Himalaya. Each one of his travel consist of days of research , preparation, arrangement, lonely dangerous trekking through Himalayan glaciers . For example 35 days of trekking is needed for Srikand mahadave kilash darshan. Welcome to the world of amazing Himalaya mystical Explorations .........,

    

    Peeling Data Structures and Algorithms for (C/C++ version): * Programming puzzles for interviews * Campus Preparation * Degree/Masters Course Preparation * Instructor's * GATE Preparation * Big job hunters: Microsoft, Google, Amazon, Yahoo, Flip Kart, Adobe, IBM Labs, Citrix, Mentor Graphics, NetApp, Oracle, Webaroo, De-Shaw, Success Factors, Face book, McAfee and many more * Reference Manual for working people

    But what happensif they decide to get… even closer?

    Even today Pakistani writers find it necessary to explain the raison d'etre of their country.In the book Qureshi is trying to fill gaps, clear confusion, and give historical sanction to the concept of Two-nation theory and the hardships faced by Muslims in their struggle for Pakistan.Qureshi’s conclusions on Pakistan movement are: “Pakistan came into existence as the result of the successful struggle of the Muslims of the Sub-continent against two imperialisms, British, and Hindu” and that “the Pakistanis did not receive Pakistan on a silver platter.

    

    

    This book has been written to meet the growing requirements of the candidates appearing for Punjab Civil Services and other competitive exams.Integrated PCS (Executive) Preliminary Question Paper, 2010, with Answer Key

    

    Covers principles and strains, beading stresses in beams, shearing stresses, thin shells, shafts, springs, theories of failures, and analysis of framed structures.