250,000 first printing. $225,000 ad/promo.

    Teeming with revelations and glorious memories, Birth of a Dynasty celebrates the unforgettable 1996 Yankees season: the season that began one of the most respected team dynasties in sports history. Veteran New York Post columnist Joel Sherman, who has spent more time with the Bronx Bombers in the past 15 years than any other writer, draws on hundreds of interviews and years of on-the-spot reporting to re-create one of the Yankees' greatest years.

    8-page photo insert.

    It's about where to hit the ball, when, and why. It focuses on playing tennis strategically, which is the quickest and best way to raise your game to the next level. For recreational players, developing a strategic approach to the game is the single, most transformative step you can take. In this book, you will learn how to take advantage of the strengths in your game, how to minimize your weaknesses, and how to attack your opponent's game. Most tennis players start by focusing on the mechanics of their strokes. That makes sense. If you can't hit the ball over the net and inside the lines, the rest doesn't really matter. Later, when you're hitting the ball well, it's fun to keep working on your shots. All tennis players love to hit the ball. Unfortunately, stroke improvement has a diminishing return. Early on you improve rapidly, but then the pace levels off. It can be frustrating to work, week after week, month after month, and not see any progress. Developing your strategic understanding of the game completely changes that dynamic. It's difficult to exaggerate how much focusing on strategy can improve every aspect of your game. At first glance, tennis is a marvelously simple game. All you have to do is hit the ball over the net and inside the lines one time more than your opponent does and you win the point. Do that often enough and you win the match. In truth, however, tennis is endlessly complex. That's why it becomes a lifetime passion for so many of us. It's a demanding amalgamation of muscle memory, hand-eye coordination, geometric understanding, stamina, and split-second decision making. Adding another layer of complexity, most of us model our games on professional tennis players. We see them win points by smacking the felt off the ball, going for the lines, serving aces, and hitting topspin lobs from outside the doubles alley. We want to play like that. The catch is we don't have unbelievable hand-eye coordination and don't practice eight hours a day. Is it any wonder, then, that about 80 percent of points in a recreational match end with an unforced error? That's right. Eight out of 10 points-and often more-end because you or your opponent hit the ball into the net or outside the lines. When we come out of top in a match, we like to think that we won. It's probably more accurate to say that we didn't lose. At the core of strategic success at the recreational level is reducing unforced errors. Cutting them by just one or two per set can lead to an exponential leap in matches won. This book are filled with strategies and tactics that you can adopt and adapt to improve your game. You don't need to apply all of them; use only the concepts that work for you. If altering the strategies better suits your game, go for it. Playing strategically will make your game more consistent. You'll become a better competitor, and you'll have more fun.

    In The Wedge Book, Brandon Stooksbury cuts through the confusion and provides you a clear, straightforward plan to build your short game from the smallest bump-and-run to a 50-yard pitch shot. By using the same baseline technique and adding specific elements for certain shots, you’ll be able to take away the mystery and indecision that can ruin a golf hole so easily. Stooksbury’s advice has been proven in the highest levels of competitive golf. And now, with The Wedge Book—and a month or so of practice—you can take it to your course.

    There was just one difference: rather than supporting the likes of soccer teams Arsenal or Manchester United, Dave’s team of choice was the ever so slightly less glamorous Bromley Football Club—one of the last genuinely amateur soccer teams left, fighting for survival in the lowest non-league division. This tale chronicles Bromley’s worst ever season. Dave turns up to each match with his soccer cleats in his bag, just in case the team is a player short; the team misses so many goals that in one match, the taunting opposition fans actually lose count of the score. The Bromley Boys is the touching true story about supporting a club through thin and even thinner: proof that the more a team may lose on the field, the more there is to gain on the terraces.

    They all grew up dreaming of skating in the big league as stars. Then one day, a coach tells them the only way to make it is to drop the gloves. And every guy says the same thing: I'll do whatever it takes to play in the NHL.Not Stu Grimson, though. When he was offered a contract to patrol the ice for the Calgary Flames, he said no thanks, and went to university instead. And that's the way Grimson has approached his career and his life: on his own terms. He stared down the toughest players on the planet for seventeen years, while working on his first university degree. He retired on his own terms, and went on to practice law, including a stint as in-house counsel for the NHLPA.This has put him in a unique position when it comes to commenting on the game. He's seen it from the trenches, and he's seen it from the courtroom. This puts him in the eye of the storm surrounding fighting and concussions. And he handles that the way he does everything: on his own terms. When Don Cherry called him out on televison, it was the seemingly indominable Cherry who backed down. Hockey fans will be fascinated by his data-driven defence of fighting.But in the end, this is not a book about fighting and locker-room stories. It's the story of a young man who ultimately took on the toughest role in pro sports and came out the other side. Where many others have not.

    It's become more expensive, more exclusive, and effectively off-limits to huge swaths of the potential sports-loving population. Youth registration numbers are stagnant; efforts to appeal to new Canadians are often grim at best; the game, increasingly, does not resemble the country of which it's for so long been an integral part. These signs worried Sean Fitz-Gerald. As a lifelong hockey fan and father of a young mixed-race son falling headlong in love with the game, he wanted to get to the roots of these issues. His entry point: a season with the Peterborough Petes, a storied OHL team far from its former glory in a once-emblematic Canadian city that is finding itself on the wrong side of the country's changing demographics. Fitz-Gerald profiles the players, coaches and front office staff, a mix of world-class talents with NHL aspirations and Peterborough natives happy with more modest dreams. Through their experiences, their widely varied motivations and expectations, we get a rich, colourful understanding of who ends up playing hockey in Canada and why. Fitz-Gerald interweaves the action of the season with portraits of public figures who've shaped and been shaped by the game: authors who captured its spirit, politicians who exploited it, and broadcasters who try to embody and sell it. He finds his way into community meetings full of angry season ticket holders, as well as into sterile boardrooms full of the sport's institutional brain trust, unable to break away from the inertia of tradition and hopelessly at war with itself. Before the Lights Go Out is a moving, funny, yet unsettling picture of a sport at a crossroads. Fitz-Gerald's warm but rigorous journalistic approach reads, in the end, like a letter to a troubled friend: it's not too late to save hockey in this country, but who has the will to do it?

    As a top coach, Stockton has taught a long list of pro players-including Annika Sorenstam, Yani Tseng (winner of four LPGA tournaments), Adam Scott (Texas Open champion), Hunter Mahan (Phoenix Open champion), and Morgan Pressel (World Ladies Championship of Japan winner)-the putting strategies that finessed their game.Stockton's breakthrough concept is that every player has their own Signature Stroke, which is unconscious. Good putting comes from the mind, Stockton says, not from a series of stiff mechanical positions. With visualization, the right frame of mind, an efficient pre-putt routine, and connection to the individual internal stroke signature, any player can make far more putts. Putting has always been taught as an offshoot to the full swing, when in reality it is far different- almost a different game. "Unconscious Putting" will help players get out of the rigid, mechanical, overthinking trap.In "Unconscious Putting," Stockton shows how players at every handicap level-from pros to weekend golfers-can putt effortlessly and with confidence by integrating a new mental approach with a few simple physical routines that will keep them locked on target. Readers will also gain invaluable advice on reading greens and equipment. Illustrated throughout and filled with anecdotes about how Stockton's lessons have helped today's leading players, "Unconscious Putting" is a must-have golf book and a category classic-in-the-making.

    There they find a potent mix of analysis, opinion, humor and inside-the-NFL locker- room information delivered as no one else can. In this book, King, the award-winning Sports Illustrated pro football writer, brings the same blend of wit and wisdom, ranging from his famous "10 Things I Think I Think" to his Top 100 player rankings; from the football clichés he hates to the coaching hires he loves; from Brett Favre's golf game to Peyton Manning's comedic skills. And all freshly flavored with King's inimitable observations on the best hotels, the worst airports, the greatest traditions-and coffee, coffee, coffee. There is no journalist better connected to the NFL's players, coaches, general managers and owners, and no writer renders the inside information as entertainingly as Peter King.

    Jenkins is the author of many books including the New York Times bestseller Out of the Blue with Orel Hershiser.

    The Hockey Book goes deep into the heart of the game, celebrating with astounding photographs and insightful words the great players and the inspiring teams, as well as an ethos-robust and selfless-that defines the sport as much in its dynamic present as it did in hockey's hardscrabble (and helmetless) past.

    It only hits the news in times of mishap but behind the scenes of this hugely popular and vibrant city are hundreds of ex-pats living the dream of a life in the sun.John Kean’s hilarious book, ‘Lost Wife, Saw Barracuda – True Stories from a Sharm el Sheikh Scuba Diving Instructor’ is an inside fly-on-the-wall look at the ups and downs of swapping the rat race for a life in Sharm el Sheikh. It is frank, honest and gripping in sometimes epic proportions, but the humor and magnetic appeal of Sharm el Sheikh and Egypt shines through every time in this beautifully written true story.Over a decade, this mild-mannered, ex-stockbroker has been chased by aggressive sharks, had a 737 airliner drop from the sky into the sea, broken four bones, been arrested three times and finally, blown up by terrorists. On the plus side, Sharm el Sheikh’s outstanding natural appeal, year round sun and amazingly talented and friendly community of Egyptian and ex-pat residents has made it a home from home, free of the stresses of everyday life in Europe.Unlike other fly on the wall or ‘inside’ books, John actually takes you along with him for the ride. His accounts are genuine, highly informative and very funny. Turning tragedy and mishap into humor is the book’s strength and you’ll find a laugh on nearly every page.The story is heavily upstaged by the comical antics of five, highly entertaining characters coming to terms with neutral buoyancy, hangovers and Egyptian taxi drivers. The legendary exploits of the latter are awarded an entire chapter where we’re introduced to, Airbag, Sharm el Sheikh’s worst driver and in contrast, Joseph, who takes up the offer of a job swap, gives John his taxi and becomes a scuba diver for the day!The most dramatic chapter of Lost Wife, Saw Barracuda is the vivid, minute-by-minute account of dive staff involvement during the Sharm bombings in July 2005. This rare civilian insight of a grand scale terrorist attack shows the human cost of those caught up and the tremendous resolve of unlikely rescuers in preventing further loss of life.Despite occasional tragedy, Lost Wife, Saw Barracuda is a positive book that will thrill and entertain, portray scuba diving as an engaging and enjoyable sport and show readers the brighter side of Sharm el Sheikh and Egyptian life. Anyone can read and enjoy this wonderfully funny story.

    I saw men succeed and more men fail. I always wondered where the difference lay."What separates the good from the truly great players? How do football managers get the best out of their team? How do you come back from a crushing defeat to win?In an inspirational, funny and thought-provoking new book, The Secret Footballer teams up with The Secret Psychologist to crack the secrets of success and share with us the tricks and tips that keep the top players at the top of their game. Exploring the winning mindset from confidence to concentration, exposing the successes, the failures and the frauds, this book will shock and entertain. And while most of us will never dribble like Messi or strike like Suarez, we can learn to think like them.How To Win is the thinking fan's handbook for those who want to win. At football or at life.

    It transcends the years, the standings, and all other distractions. And thanks to the countless remarkable football games between Michigan and Ohio State--and hundreds of thousands of devoted alumni and followers--the rivalry is now an enormous cultural event.