If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    Anderson, M.J. Rose, Heather Graham, J.A. Konrath, Gayle Lynds, Alexandra Sokoloff, Jonathan Maberry, and more. How to develop your craft, improve your writing, get an agent, promote your work, embrace the digital age, and prepare yourself for the coming changes in the publishing industry. Edited by Scott Nicholson.

    Richard Skinner believes it is your duty as a novelist to bring your whole self to the page; to find your story, not force it; to meet your reader in a spirit of openness. In Writing a Novel he offers up frameworks, strategies and stimuli to help you meet that duty, drawingon his deep experience as one of the UK's leading creative writing teachers. He covers the essentials - narrators, character, setting - with charm and rigour. But Writing a Novel is not a set of instructions: it is a way of thinking, a conversation, a relationship in itself.

    This collection has more than twenty-five selections, including such important statements as "Modern Fiction" and "The Modern Essay."

    Although most of the currently popular guides contain useful ideas, they all suffer from the same problems: poor organization; quirky, idiosyncratic advice; and abstract theorizing on the nature of art. As a result, they fail to offer any concrete information or useful guidelines on how to construct a well-written play. Out of frustration, Spencer wrote his own. The result, The Playwright's Guidebook, is a concise and engaging handbook full of the kind of wisdom that comes naturally with experience. Spencer presents a coherent way of thinking about playwriting that addresses the important principles of structure, includes invaluable writing exercises that build upon one another, explores the creative process, and troubleshoots recurrent problems that many playwrights face.

    And it requires an unflinching commitment to staying the course. Chapter After Chapter shows you how to build on your good writing habits, accrue and recognize tiny successes, and turn your dedication to the craft into the book you always knew you could write if you could just stay with it.Heather Sellers, author of Page After Page, draws on her first-hand experience as a novelist, poet, memoirist, and children's book author to help you prepare for whatever roadblocks you might encounter while writing the book of your dreams. You'll discover how to celebrate the momentum of slow and steady, stay in love with your book project through soggy middles and long revisions, and embrace the nakedness that is creative expression.And you'll realize you've got exactly what it takes write your book!

    Bly's thesis is that great works of art contain leaps within themselves: 'A poet who is leaping makes a jump from an object soaked in unconscious substance to an object or idea soaked in conscious psychic substance.' The greatest works of art carry the richest associations between the conscious and unconscious, and Bly notes with pleasure the resurgence of abundant leaping in modern poetry.

    You'll discover comprehensive instruction such as:The art of crafting visceral violence, from Jack KetchumWhy horror classics like Dracula, The Exorcist, and Hell House are as scary as ever, from Robert WeinbergTips for avoiding one of the biggest death knells in horror writing--predicable cliches--from Ramsey CampbellHow to use character and setting to stretch the limits of credibility, from Mort CastleWith On Writing Horror, you can unlock the mystery surrounding classic horror traditions, revel in the art and craft of writing horror, and find out exactly where the genre is going next. Learn from the best, and you could be the next best-selling author keeping readers up all night long.

    How can recklessness guide the poet, the artist, and the reader into art, and how can it excite in us a sort of wild receptivity, beyond craft? "Poetry is not a discipline," Young writes. "It is a hunger, a revolt, a drive, a mash note, a fright, a tantrum, a grief, a hoax, a debacle, an application, an affect . . ."

    Then learn to read as a writer, to search out that hidden machinery, which it is the business of art to conceal and the business of the apprentice to comprehend.”  In The Hidden Machinery, critically acclaimed and New York Times bestselling author Margot Livesey offers a masterclass for those who love reading literature and for those who aspire to write it. Through close readings, arguments about craft, and personal essay, Livesey delves into the inner workings of fiction and considers how our stories and novels benefit from paying close attention to both great works of literature and to our own individual experiences. Her essays range in subject matter from navigating the shoals of research to creating characters that walk off the page, from how Flaubert came to write his first novel to how Jane Austen subverted romance in her last one. As much at home on your nightstand as it is in the classroom, The Hidden Machinery will become a book readers and writers return to over and over again.

    Includes writing exercises and advice. A Hugo and Locus award winner.

    Each writer begins with a favorite passage from a novel, a song, a poem—something that gets them started and keeps them going with the creative work they love. From there, incredible lessons and stories of life-changing encounters with art emerge, like how sneaking books into his job as a night security guard helped Khaled Hosseini learn that nothing he creates will ever be truly finished. Or how a college reading assignment taught Junot Díaz that great art can be a healing conversation, and an unexpected poet led Elizabeth Gilbert to embrace an unyielding optimism, even in the face of darkness. LIGHT THE DARK collects the best of The Atlantic‘s much-acclaimed “By Heart” series edited by Joe Fassler and adds brand new pieces, each one paired with a striking illustration. Here is a guide to creative living and writing in the vein of Daily Rituals, Bird by Bird, and Big Magic for anyone who wants to learn how great writers find inspiration—and how to find some of your own.CONTRIBUTING AUTHORS: Elizabeth Gilbert, Junot Díaz, Marilynne Robinson, Jonathan Lethem, Michael Chabon, Aimee Bender, Mary Gaitskill, Stephen King, Neil Gaiman, Roxane Gay, Angela Flournoy, Jonathan Franzen, Yiyun Li, Leslie Jamison, Claire Messud, Edwidge Danticat, David Mitchell, Khaled Hosseini, Ayana Mathis, Kathryn Harrison, Azar Nafisi, Hanya Yanagihara, Jane Smiley, Nell Zink, Emma Donoghue, Jeff Tweedy, Eileen Myles, Maggie Shipstead, Sherman Alexie, Andre Dubus III, Billy Collins, Lev Grossman, Karl Ove Knausgaard, Charles Simic, Jim Shepard, T.C. Boyle, Tom Perrotta, Viet Than Nguyen, William Gibson, Mark Haddon, Ethan Canin, Jessie Ball, Jim Crace, and Walter Mosley.“As [these authors] reveal what inspires them, they, in turn, inspire the reader, all while celebrating the beauty and purpose of art.” –Booklist

    Spanning topics from the importance of daydreaming to the necessity of writing an outline, from the fine art of showing instead of merely telling to creating believable characters who make readers care what happens to them, Brooks draws upon his own experiences, hard lessons learned, and delightful discoveries made in creating the beloved Shannara and Magic Kingdom of Landover series, The Word and The Void trilogy, and the bestselling Star Wars novel The Phantom Menace.In addition to being a writing guide, Sometimes the Magic Works is Terry Brooks’s self-portrait of the artist. “If you don’t think there is magic in writing, you probably won’t write anything magical,” says Brooks. This book offers a rare opportunity to peer into the mind of (and learn a trick or two from) one of fantasy fiction’s preeminent magicians.

    In a philosophical approach to color, William Gass explores man's perception of the color blue as well as its common erotic, symbolic, and emotional associations.

    It offers practical and inspiring advice on such subjects as structuring a plot and handling rejection. And it combines one of today's most successful fiction writers with a published non-fiction writer who teaches creative fiction. HOW I WRITE is the perfect reference for anyone looking to improve their writing, and for those fans who are hungry to find out more about just how Janet Evanovich ticks.