But this book offers more. It provides important insights into both what can go right and what can go wrong in a product offering. To make great products, we need to understand what makes some fail and others succeed. To all the aspiring, young entrepreneurs who are reading this: take heed. Embrace failure to learn from failure. Learn from failure to avoid failure." —Don Norman Co-founder, Nielsen Norman Group Author of The Design of Everyday Things (Revised and Expanded) Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.Why We Fail will help you:1. Understand the key mistakes other teams have made so you don't repeat them2. Turn unavoidable failures into building blocks to be successful3. Create a team environment where failures are controlled and valuable

    Buzz had thought that he would only need to sacrifice one weekend a month and two weeks a year for training to earn the money that would help pay for his college tuition. He had no idea that even the newest reservists could find themselves on the battlefield in a matter of weeks. "Spare Parts recounts Williams's harrowing deployment to the Persian Gulf after only four weeks of combat training. Enduring both the condescension of full-time Marines and the danger of his limited preparation, he manages to form a core group that struggles to gain respect from a military machine that views them as mere "spare parts." In gripping, you-are-there detail, "Spare Parts articulates the grueling physical and emotional trials that Williams and his comrades must face on the killing fields of Kuwait--where some of the woefully underprepared men are able to rise to the challenge and others are broken by the horrors of battle. A compelling portrait of the more than 1.2 million reservists who stand ready to leave civilian life to defend our nation at a moment's notice, "Spare Parts adds a moving new perspective to the literature of war.

    Gokhale provides the most intimate and sweeping account yet of Team Narendra Modi's approach to national security and foreign policy initiatives. Drawing on internal memos, as yet classified information, meeting notes and hundreds of hours of interviews with key players in the national security team, Gokhale brings alive inside stories of decision-making at the highest levels in the government. Painstakingly researched, the book details hitherto unknown aspects of the planning and execution of the surgical strikes, revamping of New Delhi's policy towards China and Pakistan, India's renewed global policy focus on Middle East, Prime Minister Modi's attempt to leverage the Indian diaspora worldwide and his attention to smallest of details besides focusing on some small but far-reaching steps taken to secure India in every possible way -on land, space, cyber and maritime domains.

    Together with interviews from authors, agents and publishers (including the CEO of Harper Studio, and the Editorial Director of Macmillan New Writing) as well as buyers from Waterstones and Asda, it offers advice on:* finding an agent or publisher * successful approaches for covering letters and synopses* understanding contractual terms * working with publishers and the editorial process * your role in helping to publicise your workThe Writers' and Artists' Yearbook Guide to Getting Published will enable you to market your work more professionally, understand the relationship you will have with both agent and publisher and offers a contemporary inside view of the publishing industry. Along with the essential contacts in the Writers' and Artists' Yearbook, this is a professional tool you will not want to be without.

    Written by Arizona t.v. gardening guru, the "Garden Guy," David Owens covers topics including watering, design, tools, schedules, fertilizing, companion planting, and soils.

     It's meant to be a very easy read; not a book you read systematically from beginning to end but rather a book to read during those times you find reading a book overwhelming. How we choose to look at something is essential to our happiness, and the author, Dushka Zapata, hopes to leave readers with a little of that.

     She does her job and keeps her true abilities secret—that is, until she discovers a dark conspiracy.They never should have underestimated her.Ember Wright hates high heels, steep staircases, and having to cook for herself. She lives mostly on instant noodles and old western novels. She sometimes chats with dead people.Newly-promoted to Associate Investigator, Ember is sent undercover on her first assignment to rural North Dakota. Mages and changelings have been living in harmony, hidden in plain sight among humans for centuries. But now a shadow is upsetting the balance.With time running out for the infected residents, she must root out the source of dark magic—or become its next victim. Ascending Mage 1: Changeling Justice is page-burning modern urban fantasy with a kick-ass heroine and magic that will grab you by the throat. WARNING: this story is written for mature audiences; it contains adult language and graphic depictions of violence.

    This new edition combines established features that have made this title a favorite with new features and updates.

    Marking the pinnacle of his public life; it reflected his popularity among ordinary people who revered him as Anna; or elder brother. This rich biography illuminates his many lives—as a charismatic leader of modern India; as a stalwart of the Dravidian movement; as the founder of the DMK; as spokesman for the South—besides documenting his abilities as an acclaimed orator and littérateur in Tamil and English; and as a stage actor.Born into a weaving caste family in Kanchipuram; Anna was exposed to the non-Brahmin politics of the Justice Party during his college years and this interest led him to become a protégé of the radical thinker Periyar E.V. Ramasamy in 1935. Anna promoted his mentor’s ideas of Self-Respect and Tamil identity but not his atheism. Like him; he attacked Brahminism and ‘Aryan’ values as the cause of Tamil political and cultural decadence and opposed the imposition of Hindi as the official language. In 1962 Anna took his independent Dravida Nadu demand to the Rajya Sabha; threatening the nation’s unity. Importantly; he used public speaking; journalism; theatre; cinema and agit-prop to broaden the base of the party; which drew renowned film actors into its fold; a bond that endures to this day.The book does not shy away from the controversies that surrounded the Dravidian movement and candidly examines Anna’s complex relationship with Periyar. It records Anna’s move to form the DMK in 1949; his split with Sampath in 1961 over the party’s strategy and course; and his disillusionment with the corruption and power politics he witnessed as chief minister.Kannan draws on Anna’s considerable body of writing; the memoirs of other leaders and authors in Tamil; including critics like the poet Kannadasan; Jayakanthan and P. Ramamurti; apart from secondary sources. Featuring luminaries like Rajagopalachari and Kamaraj; Kalaignar Karunanidhi and MGR; among many others; Anna offers a warm and rounded portrait of a man who showed the way for the democratic expression of regional aspirations within a united India.

    From the isolated farmhouse of her childhood, to the series of houses her family occupied in small towns across Nebraska as her father pursued his dream of becoming a minister, to the equally small houses she lived in as a single mother and graduate student, houses have shaped her understanding of her place in the world and served as touchstones for a life marked by both constancy and endless cycles of change. On September 12, 2001, Randolph and her husband bought a dilapidated farmhouse on twenty acres outside Lincoln, Nebraska, and set about gutting and rebuilding the house themselves. They had nine months to complete the work. The project, undertaken at a time of national unrest and uncertainty, led Randolph to reflect on the houses of her past and the stages of her life that played out in each, both painful and joyful. As the couple struggles to bring the dilapidated house back to life, Randolph simultaneously traces the contours of a life deeply shaped by the Nebraska plains, where her family has lived for generations, and how those roots helped her find the strength to overcome devastating losses as a young adult. Weaving together strands of departures and arrivals, new houses and deep roots, cycles of change and the cycles of the seasons, Leaving the Pink House is a richly layered and compelling memoir of the meaning of home and family, and how they can never really leave us, even if we leave them.

    Foundation Science Chemistry For Class - 10

    She’s been looking for fireworks in her love life ever since she broke up with her predictable ex-boyfriend Giles, but she has no thoughts of kindling the spark she’s looking for here. If she can’t find love in a big city like London – with all its internet dating, singles nights, and socials – how can she ever hope to meet the man of her dreams in the tiny village of St Pontian? But there are two prospects when she gets there: Martin who can always be depended on for a kind word of advice. And Toby, who is distant, but who sets her heart ablaze. When it comes to love, should Laney trust the logic of her head or the racing of her heart?

    It includes questions to think about, session outlines with room for note-taking, discussion questions, Bible studies, a prayer journal, and more. Prayer can change lives and circumstances like nothing else can. What are the keys that unlock its power, that turn prayer from a mere activity into a vital link with God and all his resources? In When God’s People Pray, Jim Cymbala, pastor of Brooklyn Tabernacle, shows you and your small group truths about prayer that God has used to turn his own church from a tiny, struggling inner-city congregation into a vital, thriving community of believers who pray with passion, focus, and faith. Featuring teachings by Jim Cymbala and video interviews of ordinary people who have received extraordinary answers to their prayers, these six sessions will help you pray with new confidence. Six sessions [Show thumbnails for the following sessions.] God’s Heart for Us The Amazing Power of Prayer Obedience in Prayer The Word of God and Prayer Why Prayer Matters Creating a Prayer Ministry in Your Church

    World History

    media are well-known--a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement.Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority.McChesney's Rich Media, Poor Democracy was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, If Thomas Paine were around, he would have written this book. The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.