It is the smells, the sounds, the fears and the petty triumphs in the world of the street pimp.

    Without his groundbreaking work in relativity and quantum physics, our knowledge of the cosmos might lag decades behind where it is today. But Einstein was not only an extraordinary scientific thinker. He was a humanitarian who detested war and tried to stem the proliferation of hitherto unimaginably destructive weapons that his work had in part made possible. He spent a lifetime fighting authoritarianism and promoting personal freedom, selflessly standing up to those who posed a threat to those ideals.He was also a bona fide superstar and was instantly recognizable to millions who had not the least understanding of the intricacies of his scientific theories. Even now, the image of the tussled-hair 'mad professor' poking his tongue out at the camera is familiar across the globe. In How to Think Like Einstein, you can explore his unique approach to solving the great scientific mysteries of his age and trace the disparate ideas and influences that helped shape his personality and outlook - for better and worse.

    Did he jump or was he pushed? He is identified as an Egyptian millionaire who has been living in the UK since the early 1980s. His name is Ashraf Marwan. But that is only part of the tale, for Marwan was also an international businessman and arms dealer, married to Mona Abdel Nasser, daughter of the legendary Egyptian President, Gamal Abdel Nasser. A few years before, I blew Marwan’s cover, unmasking him as a top spy who had been working for Egypt’s biggest enemy – Israel. But there is a twist – one that even the most audacious writer of fiction might baulk at. Soon after I exposed him, Marwan made contact. We met, became friends, and then kept in touch for almost five years. The day before he plunges to his death, Marwan phones. He is anxious and shaken and he asks for an urgent face-to-face meeting. We schedule it for the next day. It never takes place. Around the time we are due to meet, Marwan’s body is found in the private rose garden below his flat in central London. This is the story of what came to be known as ‘The Marwan Affair’, which shocked the public and the Intelligence community. It is based on my diary notes; together with messages I sent Marwan over the years they tell the inside story of my relationship with the spy some call the greatest secret agent of the twentieth century.

    The inspiration to write a work of art arises from the unconscious, full of ideas that the very author may have been unaware of. “The Little Prince for Grown-ups” gets to the roots of some of Antoine Saint-Exupéry’s Little Prince, using mythology and Jungian psychology concepts to expose some of its buried treasures. As in the book of Saint-Exupéry, the crash that leads the pilot to land in the Sahara desert becomes the beginning of a self-knowledge journey. Exupéry himself, or rather, Antoine, is the protagonist of this journey, and his companions are the blonde boy with the scarf around his neck and the Wise Old Man. In addition, there are many stories from the Bible as well as Gnostic texts, and Greek mythology.. Despite being based on Jungian ideas, no psychology knowledge is required to the read the book.

    

    Giving is an inspiring look at how each of us can change the world. First, it reveals the extraordinary and innovative efforts now being made by companies and organizations—and by individuals—to solve problems and save lives both “down the street and around the world.” Then it urges us to seek out what each of us, “regardless of income, available time, age, and skills,” can do to help, to give people a chance to live out their dreams.Bill Clinton shares his own experiences and those of other givers, representing a global flood tide of nongovernmental, nonprofit activity. These remarkable stories demonstrate that gifts of time, skills, things, and ideas are as important and effective as contributions of money. From Bill and Melinda Gates to a six-year-old California girl named McKenzie Steiner, who organized and supervised drives to clean up the beach in her community, Clinton introduces us to both well-known and unknown heroes of giving. Among them:Dr. Paul Farmer, who grew up living in the family bus in a trailer park, vowed to devote his life to giving high-quality medical care to the poor and has built innovative public health-care clinics first in Haiti and then in Rwanda;a New York couple, in Africa for a wedding, who visited several schools in Zimbabwe and were appalled by the absence of textbooks and school supplies. They founded their own organization to gather and ship materials to thirty-five schools. After three years, the percentage of seventh-graders who pass reading tests increased from 5 percent to 60 percent;'Oseola McCarty, who after seventy-five years of eking out a living by washing and ironing, gave $150,000 to the University of Southern Mississippi to endow a scholarship fund for African-American students;Andre Agassi, who has created a college preparatory academy in the Las Vegas neighborhood with the city’s highest percentage of at-risk kids. “Tennis was a stepping-stone for me,” says Agassi. “Changing a child’s life is what I always wanted to do”;Heifer International, which gave twelve goats to a Ugandan village. Within a year, Beatrice Biira’s mother had earned enough money selling goat’s milk to pay Beatrice’s school fees and eventually to send all her children to school—and, as required, to pass on a baby goat to another family, thus multiplying the impact of the gift.Clinton writes about men and women who traded in their corporate careers, and the fulfillment they now experience through giving. He writes about energy-efficient practices, about progressive companies going green, about promoting fair wages and decent working conditions around the world. He shows us how one of the most important ways of giving can be an effort to change, improve, or protect a government policy. He outlines what we as individuals can do, the steps we can take, how much we should consider giving, and why our giving is so important.Bill Clinton’s own actions in his post-presidential years have had an enormous impact on the lives of millions. Through his foundation and his work in the aftermath of the Asian tsunami and Hurricane Katrina, he has become an international spokesperson and model for the power of giving.“We all have the capacity to do great things,” President Clinton says. “My hope is that the people and stories in this book will lift spirits, touch hearts, and demonstrate that citizen activism and service can be a powerful agent of change in the world.”

    Friedman was an intellectual inspiration of Margaret Thatcher, Ronald Reagan and former Fed Chairman Alan Greenspan, making him one of the main intellectual influences in late 20th century politics. This new book will place Friedman in the context of the politics and economics of today.

    When this investors’ darling was exposed as a house of cards, tales of fraudulent accounting, a lavish lifestyle involving multimillion-rand racehorses and ructions in the ‘Stellenbosch mafia’ made headlines around the world. As regulators tally up the cost, 'Financial Mail' editor Rob Rose reveals the real inside story behind Steinhoff. Based on dozens of interviews with key players in South Africa, the UK, Germany and the Netherlands – and documents not yet public – Steinheist reveals: how Bruno Steinhoff formed the company by doing business in the Communist bloc and apartheid South Africa; how the ‘Markus myth’ started in the dusty streets of Ga-Rankuwa and grew thanks to a ‘bit of luck’ in a 1998 takeover; how Jooste insiders shifted nasty liabilities off Steinhoff’s balance sheet to secretive companies overseas in order to present a false picture of the profits; how Wiese was lucky to lose only R59bn and how Shoprite narrowly escaped getting caught in Steinhoff’s web; and what happened behind closed boardroom doors in the frantic week before Jooste resigned.

    But all that changes when Russian skating coach Andrei Grosheva offers Claire a scholarship to train with the elite in Lake Placid. Tossed into a world of mean girls on ice, where competition is everything, Claire realizes that her sweet dream come true has sharper edges than she could have imagined. Can she find the strength to stand up to the people who want to see her fail and the courage to decide which dream she wants to follow?

    Pirsig's Zen & the Art of Motorcycle Maintenance is an examination of how we live, a meditation on how to live better set around the narration of a summer motorcycle trip across America's Northwest, undertaken by a father & his young son.

    

    An ambitious urban entrepreneur who rose up the social ladder, from leather-aproned shopkeeper to dining with kings, he seems made of flesh rather than of marble. In bestselling author Walter Isaacson's vivid and witty full-scale biography, we discover why Franklin seems to turn to us from history's stage with eyes that twinkle from behind his new-fangled spectacles. By bringing Franklin to life, Isaacson shows how he helped to define both his own time and ours.He was, during his 84-year life, America's best scientist, inventor, diplomat, writer, and business strategist, and he was also one of its most practical—though not most profound—political thinkers. He proved by flying a kite that lightning was electricity, and he invented a rod to tame it. He sought practical ways to make stoves less smoky and commonwealths less corrupt. He organized neighborhood constabularies and international alliances, local lending libraries and national legislatures. He combined two types of lenses to create bifocals and two concepts of representation to foster the nation's federal compromise. He was the only man who shaped all the founding documents of America: the Albany Plan of Union, the Declaration of Independence, the treaty of alliance with France, the peace treaty with England, and the Constitution. And he helped invent America's unique style of homespun humor, democratic values, and philosophical pragmatism.But the most interesting thing that Franklin invented, and continually reinvented, was himself. America's first great publicist, he was, in his life and in his writings, consciously trying to create a new American archetype. In the process, he carefully crafted his own persona, portrayed it in public, and polished it for posterity.Through it all, he trusted the hearts and minds of his fellow "leather-aprons" more than he did those of any inbred elite. He saw middle-class values as a source of social strength, not as something to be derided. His guiding principle was a "dislike of everything that tended to debase the spirit of the common people." Few of his fellow founders felt this comfort with democracy so fully, and none so intuitively.In this colorful and intimate narrative, Isaacson provides the full sweep of Franklin's amazing life, from his days as a runaway printer to his triumphs as a statesman, scientist, and Founding Father. He chronicles Franklin's tumultuous relationship with his illegitimate son and grandson, his practical marriage, and his flirtations with the ladies of Paris. He also shows how Franklin helped to create the American character and why he has a particular resonance in the twenty-first century.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    On both economic and psychological grounds, author Matthew B. Crawford questions the educational imperative of turning everyone into a "knowledge worker," based on a misguided separation of thinking from doing. Using his own experience as an electrician and mechanic, Crawford presents a wonderfully articulated call for self-reliance and a moving reflection on how we can live concretely in an ever more abstract world.