In a 1995 interview, the late Steve Jobs claimed that the secret to his and Apple’s success was talent. “We’ve gone to exceptional lengths to hire the best people,” he said, believing that the talented resource was twenty-five times more valuable than an average alternative. For Microsoft founder Bill Gates, the multiple was even higher:A great lathe operator commands several times the wage of an average lathe operator, but a great writer of software code is worth 10,000 times the price of an average software writer.While the actual number might be up for debate, the importance of technical talent is not. The most successful companies today are those that understand the strategic role that developers will play in their success or failure. Not just successful technology companies – virtually every company today needs a developer strategy. There’s a reason that ESPN and Sears have rolled out API programs, that companies are being bought not for their products but their people. The reason is that developers are the most valuable resource in business.How did we get here? How did developers become the most important constituency in business seemingly overnight? The New Kingmakers explores the rise of the developer class, its implications and provides suggestions for navigating the new developer-centric landscape.

    This is especially true when it comes to object-oriented and template programming. The C++ Pocket Reference is a memory aid for C++ programmers, enabling them to quickly look up usage and syntax for unfamiliar and infrequently used aspects of the language. The book's small size makes it easy to carry about, ensuring that it will always be at-hand when needed. Programmers will also appreciate the book's brevity; as much information as possible has been crammed into its small pages.In the C++ Pocket Reference, you will find:Information on C++ types and type conversions Syntax for C++ statements and preprocessor directives Help declaring and defining classes, and managing inheritance Information on declarations, storage classes, arrays, pointers, strings, and expressions Refreshers on key concepts of C++ such as namespaces and scope More!C++ Pocket Reference is useful to Java and C programmers making the transition to C++, or who find themselves occasionally programming in C++. The three languages are often confusingly similar. This book enables programmers familiar with C or Java to quickly come up to speed on how a particular construct or concept is implemented in C++.Together with its companion STL Pocket Reference, the C++ Pocket Reference forms one of the most concise, easily-carried, quick-references to the C++ language available.

    And I mean all the time. Every day there’s a new cloud-based dating app; a new cloud-based gizmo for your house; a new cloud-based game; or a thousand other new things—all in the cloud.The cloud is everywhere! Everything is in the cloud! What does it mean! Let’s slow down. Take a deep breath. That’s good. Take another. Excellent. This book teaches you all about the cloud. I’ll let you in on a little secret: the cloud is not that hard to understand. It’s not. It’s just that nobody has taken the time to explain to you what the cloud is. They haven’t, have they?Deep down I think this is because they don’t understand the cloud either, but I do. I’ve been a programmer and writer for over 30 years. I’ve been in cloud computing since the very start, and I’m here to help you on your journey to understand the cloud. Consider me your tour guide. I’ll be with you every step of the way, but not in a creepy way.I take my time with this book. I go slow and easy, so you can build up an intuition about what the cloud really is, one idea at a time. When you finish reading, you’ll understand the cloud. When you hear someone say some new cool thing is in the cloud, you’ll understand exactly what they mean. That’s a promise. How do I deliver on that promise? I use lots and lots of pictures. I use lots and lots of examples. We’ll reveal the secret inner-workings of AWS, Netflix, Facebook Messenger, Amazon Kindle, Apple iCloud, Google Maps, Nest and cloud DVRs. You’ll learn by seeing and understanding; no matter if you're a complete beginner, someone who knows a little and wants to learn more, or a programmer looking to change their career to the cloud.The cloud is the future. You don't want to miss out on the future, do you? Read this book and we'll discover it together.I’m excited. This will be fun. Let’s get started!

    The Mikado Method is a process for surfacing the dependencies in a codebase, so that you can systematically eliminate technical debt and get things done.It gets its name from a simple game commonly known as "pick-up sticks." You start with a jumbled pile of sticks. The goal is to remove the Mikado, or Emperor, stick without disturbing the others. Players carefully remove sticks one at a time, leaving the rest of the heap intact, slowly exposing the Mikado. The game is a great metaphor for eliminating technical debt—carefully extracting each intertwined dependency until you're able to successfully resolve the central issue and move on.The Mikado Method is a book by the creators of this process. It describes a pragmatic, straightforward, and empirical method to plan and perform non-trivial technical improvements on an existing software system. The method has simple rules, but the applicability is vast. As you read, you'll practice a step-by-step system for identifying the scope and nature of your technical debt, mapping the key dependencies, and determining the safest way to approach the "Mikado"-your goal. A natural byproduct of this process is the Mikado Graph, a minimalistic, relevant, just-in-time roadmap and information radiator that reflects deep understanding of how your system works.

    What many users don't realize is that the deceptively simple components that make Google so easy to use are the same features that generously unlock security flaws for the malicious hacker. Vulnerabilities in website security can be discovered through Google hacking, techniques applied to the search engine by computer criminals, identity thieves, and even terrorists to uncover secure information. This book beats Google hackers to the punch, equipping web administrators with penetration testing applications to ensure their site is invulnerable to a hacker's search. Penetration Testing with Google Hacks explores the explosive growth of a technique known as "Google Hacking." When the modern security landscape includes such heady topics as "blind SQL injection" and "integer overflows," it's refreshing to see such a deceptively simple tool bent to achieve such amazing results; this is hacking in the purest sense of the word. Readers will learn how to torque Google to detect SQL injection points and login portals, execute port scans and CGI scans, fingerprint web servers, locate incredible information caches such as firewall and IDS logs, password databases, SQL dumps and much more - all without sending a single packet to the target Borrowing the techniques pioneered by malicious "Google hackers," this talk aims to show security practitioners how to properly protect clients from this often overlooked and dangerous form of informationleakage. *First book about Google targeting IT professionals and security leaks through web browsing. *Author Johnny Long, the authority on Google hacking, will be speaking about "Google Hacking" at the Black Hat 2004 Briefing. His presentation on penetrating security flaws with Google is expected to create a lot of buzz and exposure for the topic. *Johnny Long's Web site hosts the largest repository of Google security exposures and is the most popular destination for security professionals who want to learn about the dark side of Google.

    One slogan of Perl is that it makes easy things easy and hard things possible. "Intermediate Perl" is about making the leap from the easy things to the hard ones.Originally released in 2003 as "Learning Perl Objects, References, and Modules" and revised and updated for Perl 5.8, this book offers a gentle but thorough introduction to intermediate programming in Perl. Written by the authors of the best-selling "Learning Perl," it picks up where that book left off. Topics include: Packages and namespacesReferences and scopingManipulating complex data structuresObject-oriented programmingWriting and using modulesTesting Perl codeContributing to CPANFollowing the successful format of "Learning Perl," we designed each chapter in the book to be small enough to be read in just an hour or two, ending with a series of exercises to help you practice what you've learned. To use the book, you just need to be familiar with the material in "Learning Perl" and have ambition to go further.Perl is a different language to different people. It is a quick scripting tool for some, and a fully-featured object-oriented language for others. It is used for everything from performing quick global replacements on text files, to crunching huge, complex sets of scientific data that take weeks to process. Perl is what you make of it. But regardless of what you use Perl for, this book helps you do it more effectively, efficiently, and elegantly."Intermediate Perl" is about learning to use Perl as a programming language, and not just a scripting language. This is the book that turns the Perl dabbler into the Perl programmer.

    It is the only book that gives a full introduction to programming in MATLAB combined with an explanation of MATLAB's powerful functions. The book differs from other texts in that it teaches programming concepts and the use of the built-in functions in MATLAB simultaneously. It presents programming concepts and MATLAB built-in functions side-by-side, giving students the ability to program efficiently and exploit the power of MATLAB to solve problems. The systematic, step-by-step approach, building on concepts throughout the book, facilitates easier learning.Starting with basic programming concepts, such as variables, assignments, input/output, selection, and loop statements, problems are introduced and solved throughout the book. The book is organized into two parts. Part I covers the programming constructs and demonstrates programming versus efficient use of built-in functions to solve problems. Part II describes the applications, including plotting, image processing, and mathematics, needed in basic problem solving. The chapters feature sections called Quick Question! as well as practice problems designed to test knowledge about the material covered. Problems are solved using both The Programming Concept and The Efficient Method, which facilitates understanding the efficient ways of using MATLAB, and also the programming concepts used in these efficient functions and operators. There are also sections on 'common pitfalls' and 'programming guidelines' that direct students towards best practice.This book is ideal for engineers learning to program and model in MATLAB, as well as undergraduates in engineering and science taking a course on MATLAB.

    Jonathan Stark shows you how to leverage your existing web development skills to build native iPhone applications using these technologies." --John Allsopp, author and founder of Web Directions"Jonathan's book is the most comprehensive documentation available for developing web applications for mobile Safari. Not just great tech coverage, this book is an easy read of purely fascinating mobile tidbits in a fun colloquial style. Must have for all PhoneGap developers." -- Brian LeRoux, Nitobi SoftwareIt's a fact: if you know HTML, CSS, and JavaScript, you already have the tools you need to develop your own iPhone apps. With this book, you'll learn how to use these open source web technologies to design and build apps for the iPhone and iPod Touch on the platform of your choice-without using Objective-C or Cocoa.Device-agnostic mobile apps are the wave of the future, and this book shows you how to create one product for several platforms. You'll find guidelines for converting your product into a native iPhone app using the free PhoneGap framework. And you'll learn why releasing your product as a web app first helps you find, fix, and test bugs much faster than if you went straight to the App Store with a product built with Apple's tools.Build iPhone apps with tools you already know how to useLearn how to make an existing website look and behave like an iPhone appAdd native-looking animations to your web app using jQTouchTake advantage of client-side data storage with apps that run even when the iPhone is offlineHook into advanced iPhone features -- including the accelerometer, geolocation, and vibration -- with JavaScriptSubmit your applications to the App Store with XcodeThis book received valuable community input through O'Reilly's Open Feedback Publishing System (OFPS). Learn more at http://labs.oreilly.com/ofps.html.

    

    Through the book’s many examples, you’ll quickly learn how OCaml stands out as a tool for writing fast, succinct, and readable systems code.Real World OCaml takes you through the concepts of the language at a brisk pace, and then helps you explore the tools and techniques that make OCaml an effective and practical tool. In the book’s third section, you’ll delve deep into the details of the compiler toolchain and OCaml’s simple and efficient runtime system.Learn the foundations of the language, such as higher-order functions, algebraic data types, and modulesExplore advanced features such as functors, first-class modules, and objectsLeverage Core, a comprehensive general-purpose standard library for OCamlDesign effective and reusable libraries, making the most of OCaml’s approach to abstraction and modularityTackle practical programming problems from command-line parsing to asynchronous network programmingExamine profiling and interactive debugging techniques with tools such as GNU gdb

    Running examples and case studies highlight new concepts and alternative approaches to program design.

    Internet and World Wide Web How to Program, 4e introduces students with little or no programming experience to the exciting world of Web-Based applications. The book has been substantially revised to reflect today's Web 2.0 rich Internet application-development methodologies. A comprehensive book that teaches the fundamentals needed to program on the Internet, this text provides in-depth coverage of introductory programmming principles, various markup languages (XHTML, Dynamic HTML and XML), several scripting languages (JavaScript, PHP, Ruby/Ruby on Rails and Perl); AJAX, web services, Web Servers (IIS and Apache) and relational databases (MySQL/Apache Derby/Java DB) -- all the skills and tools needed to create dynamic Web-based applications. The text contains comprehensive introductions to ASP.NET 2.0 and JavaServer Faces (JSF). Hundreds of live-code examples of real applications throughout the book available for download allow readers to run the applications and see and hear the outputs.The book provides instruction on building Ajax-enabled rich Internet applications that enhance the presentation of online content and give web applications the look and feel of desktop applications. The chapter on Web 2.0 and Internet business exposes readers to a wide range of other topics associated with Web 2.0 applications and businesses After mastering the material in this book, students will be well prepared to build real-world, industrial strength, Web-based applications.

    "The Rails(TM) 3 Way"is the only comprehensive, authoritative guide to delivering production-quality code with Rails 3. Pioneering Rails expert Obie Fernandez and a team of leading experts illuminate the entire Rails 3 API, along with the idioms, design approaches, and libraries that make developing applications with Rails so powerful. Drawing on their unsurpassed experience and track record, they address the real challenges development teams face, showing how to use Rails 3 to maximize your productivity. Using numerous detailed code examples, the author systematically covers Rails 3 key capabilities and subsystems, making this book a reference that you will turn to again and again. He presents advanced Rails programming techniques that have been proven effective in day-to-day usage on dozens of production Rails systems and offers important insights into behavior-driven development and production considerations such as scalability. Dive deep into the Rails 3 codebase and discover why Rails is designed the way it is--and how to make it do what you want it to do.This book will help youLearn what's new in Rails 3 Increase your productivity as a web application developer Realize the overall joy in programming with Rails Leverage Rails' powerful capabilities for building REST-compliant APIs Drive implementation and protect long-term maintainability using RSpec Design and manipulate your domain layer using Active Record Understand and program complex program flows using Action Controller Master sophisticated URL routing concepts Use Ajax techniques via Rails 3 support for unobtrusive JavaScript Learn to extend Rails with popular gems and plugins, and how to write your own Extend Rails with the best third-party plug-ins and write your own Integrate email services into your applications with Action Mailer Improve application responsiveness with background processing Create your own non-Active Record domain classes using Active Model Master Rails' utility classes and extensions in Active Support

    Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success.This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You’ll quickly learn the benefits of several simple algorithms—including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms—by working through code examples written in Python, which you can easily adapt for deployment on your own website.Learn the basics of A/B testing—and recognize when it’s better to use bandit algorithmsDevelop a unit testing framework for debugging bandit algorithmsGet additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials

    Jon has done a wonderful job of updating the material. I am very impressed at how fresh the new examples seem." - Steve McConnell, author, Code CompleteWhen programmers list their favorite books, Jon Bentley's collection of programming pearls is commonly included among the classics. Just as natural pearls grow from grains of sand that irritate oysters, programming pearls have grown from real problems that have irritated real programmers. With origins beyond solid engineering, in the realm of insight and creativity, Bentley's pearls offer unique and clever solutions to those nagging problems. Illustrated by programs designed as much for fun as for instruction, the book is filled with lucid and witty descriptions of practical programming techniques and fundamental design principles. It is not at all surprising that Programming Pearls has been so highly valued by programmers at every level of experience. In this revision, the first in 14 years, Bentley has substantially updated his essays to reflect current programming methods and environments. In addition, there are three new essays on (1) testing, debugging, and timing; (2) set representations; and (3) string problems. All the original programs have been rewritten, and an equal amount of new code has been generated. Implementations of all the programs, in C or C++, are now available on the Web.What remains the same in this new edition is Bentley's focus on the hard core of programming problems and his delivery of workable solutions to those problems. Whether you are new to Bentley's classic or are revisiting his work for some fresh insight, this book is sure to make your own list of favorites.