He shows rather that new tools are more often the sparks that ignite scientific discovery. Such tool-driven revolutions have profound social consequences--the invention of the telescope turning the Medieval world view upside down, the widespread use of household appliances in the 1950s replacing servants, to cite just two examples. In looking ahead, Dyson suggests that solar energy, genetics, and the Internet will have similarly transformative effects, with the potential to produce a more just and equitable society. Solar power could bring electricity to even the poorest, most remote areas of third world nations, allowing everyone access to the vast stores of information on the Internet and effectively ending the cultural isolation of the poorest countries. Similarly, breakthroughs in genetics may well enable us to give our children healthier lives and grow more efficient crops, thus restoring the economic and human vitality of village cultures devalued and dislocated by the global market.Written with passionate conviction about the ethical uses of science, The Sun, the Genome, and the Internet is both a brilliant reinterpretation of the scientific process and a challenge to use new technologies to close, rather than widen, the gap between rich and poor.

    Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others.Develop your ideas from initial concept to finished designBuild an effortless user experience that rewards every tapExplore the secrets of designing for touchDiscover how and why people really use iPhone appsLearn to use iPhone controls the Apple wayCreate your own personality-packed visuals

    This sees human beings primarily as communicating animals. It looks at the way they use language, clothes, gestures, hair styles, visual images, shapes and colour to convey to one another their tastes, their emotions, their ideal self-image and the values of their society. Philip Thody and Ann Course elucidate Barthes' application of these ideas to literature, popular culture, clothes and fashion. They further clarify why his thinking in this area made him a key figure in the structuralist movement of the 1960s. Introducing Barthes describes how Barthes' insistence on pleasure, the delights of sexual non-conformity and the freedom of the reader to make use of existentialist, Marxist, Freudian and structuralist interpretations of literary texts continue to make him one of the most challenging of modern writers.