Peterson comes a creative guide to language construction for sci-fi and fantasy fans, writers, game creators, and language lovers. Peterson offers a captivating overview of language creation, covering its history from Tolkien’s creations and Klingon to today’s thriving global community of conlangers. He provides the essential tools necessary for inventing and evolving new languages, using examples from a variety of languages including his own creations, punctuated with references to everything from Star Wars to Michael Jackson. Along the way, behind-the-scenes stories lift the curtain on how he built languages like Dothraki for HBO’s Game of Thrones and Shiväisith for Marvel’s Thor: The Dark World, and an included phrasebook will start fans speaking Peterson’s constructed languages. The Art of Language Invention is an inside look at a fascinating culture and an engaging entry into a flourishing art form—and it might be the most fun you’ll ever have with linguistics.

    Weaving together history, science, and the latest theories of artificial intelligence, Lynch and Granger demystify the complexities of our brains, and show us how our memory, cognition, and intelligence actually function, as well as what mechanisms in the brain can potentially be enhanced, improving on the current design. Author of The Emotional Brain, Joseph LeDoux praised it as "provocative and fascinating," and, writing in the New Scientist, Willian Calvin called it "a popular account of how brains enlarge, in both evolutionary and developmental terms" and "a much needed book."

    This problem has deep philosophical implications: If languages are all the same, it implies a fundamental commonality--and thus mutual intelligibility--of human thought.We are now on the verge of solving this problem. Using a twenty-year-old theory proposed by the world's greatest living linguist, Noam Chomsky, researchers have found that the similarities among languages are more profound than the differences. Languages whose grammars seem completely incompatible may in fact be structurally almost identical, except for a difference in one simple rule. The discovery of these rules and how they may vary promises to yield a linguistic equivalent of the Periodic Table of the Elements: a single framework by which we can understand the fundamental structure of all human language. This is a landmark breakthrough both within linguistics, which will herewith finally become a full-fledged science, and in our understanding of the human mind.

    So why does deception play such a prominent role in our everyday lives? In short, why do we deceive?In his bold new work, prominent biological theorist Robert Trivers unflinchingly argues that self-deception evolved in the service of deceit—the better to fool others. We do it for biological reasons—in order to help us survive and procreate. From viruses mimicking host behavior to humans misremembering (sometimes intentionally) the details of a quarrel, science has proven that the deceptive one can always outwit the masses. But we undertake this deception at our own peril.Trivers has written an ambitious investigation into the evolutionary logic of lying and the costs of leaving it unchecked.