But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players.Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

     The Science Book covers every area of science--astronomy, biology, chemistry, geology, math, and physics, and brings the greatest scientific ideas to life with fascinating text, quirky graphics, and pithy quotes.

    Written with clarity and a dazzling intellectual passion, it is both a seminal work of modern geology and a compelling precursor to Darwinism, exploring the evidence for radical changes in climate and geography across the ages and speculating on the progressive development of life. A profound influence on Darwin, Principles of Geology also captured the imagination of contemporaries such as Melville, Emerson, Tennyson and George Eliot, transforming science with its depiction of the powerful forces that shape the natural world.

    A spider lassoes its prey. A beetle persuades a bee to care for its young. This beautifully illustrated book by veteran naturalist Sir David Attenborough offers a rare glimpse into the secret life of invertebrates, the world's tiniest--and most fascinating--creatures.Small by virtue of their lack of backbones, this group of living things plays a surprisingly large role in the evolutionary cycle. These diverse creatures (more than one million species are believed to exist) roamed the earth before us and will still be here when we have gone. They are the pollinators, cleaners, and recyclers of life on earth. Without them, we would not last long.Attenborough has studied and enjoyed these diminutive beings since he was a schoolboy in the Leicestershire countryside of England. Life in the Undergrowth, part of his innovative series on natural history topics, looks at invertebrates the world over: their arrival on land and mastery of every habitat, and their fantastic variety of hunting, mating, and highly organized social behaviors.Adults are prejudiced against insects--handicapped by their ignorance and fears and limited by their size and vision. Children, who are closer to insects in size, notice and enjoy the tiny creatures.In this companion book to the Animal Planet television program, Attenborough shares his childlike curiosity for invertebrates, taking us down wormholes and into insect homes for an up-close-and-personal look at their habitats. As the biblical book of Proverbs implores: Go to the ant, thou sluggard: consider her ways and be wise. David Attenborough does go. It is worth going with him.

    You discover how fundamental principles and concepts relate to everyday life. Plus, you get plenty of study tips to improve your grades and score higher on exams! Explore the world of the cell — take a tour inside the structure and function of cells and see how viruses attack and destroy them Understand the stuff of life (molecules) — get up to speed on the structure of atoms, types of bonds, carbohydrates, proteins, DNA, RNA, and lipids Watch as cells function and reproduce — see how cells communicate, obtain matter and energy, and copy themselves for growth, repair, and reproduction Make sense of genetics — learn how parental cells organize their DNA during sexual reproduction and how scientists can predict inheritance patterns Decode a cell's underlying programming — examine how DNA is read by cells, how it determines the traits of organisms, and how it's regulated by the cell Harness the power of DNA — discover how scientists use molecular biology to explore genomes and solve current world problems Open the book and find: Easy-to-follow explanations of key topics The life of a cell — what it needs to survive and reproduce Why molecules are so vital to cells Rules that govern cell behavior Laws of thermodynamics and cellular work The principles of Mendelian genetics Useful Web sites Important events in the development of DNA technology Ten great ways to improve your biology grade

    Dehaene's research will fascinate not only readers interested in science and culture, but also educators concerned with debates on how we learn to read, and who wrestle with pathologies such as dyslexia. Like Steven Pinker, Dehaene argues that the mind is not a blank slate: Writing systems across all cultures rely on the same brain circuits, and reading is only possible insofar as it fits within the limits of a primate brain. Setting cutting-edge science in the context of cultural debate, Reading in the Brain is an unparalleled guide to a uniquely human ability.

    Their struggle to survive on the open grasslands required a shift from individualism to a new form of collectivism, which forever altered the way our mind works. It changed the way we fight and our proclivity to make peace, it changed the way we lead and the way we follow, it made us innovative but not inventive, it created a new kind of social intelligence, and it led to new sources of life satisfaction.In The Social Leap, William von Hippel lays out this revolutionary hypothesis, tracing human development through three critical evolutionary inflection points to explain how events in our distant past shape our lives today. From the mundane, such as why we exaggerate, to the surprising, such as why we believe our own lies and why fame and fortune are as likely to bring misery as happiness, the implications are far reaching and extraordinary.Blending anthropology, biology, history, and psychology with evolutionary science, The Social Leap is a fresh and provocative look at our species that provides new clues about who we are, what makes us happy, and how to use this knowledge to improve our lives.

    With plenty of engaging material, practice questions, and practical ideas, this updated edition contains everything your students need to succeed in Cambridge IGCSE biology.

    It provides information on how drugs enter the body, how they manipulate the brain, their short- & long-term effects, the high they produce & the circumstances in which they can be deadly. psychological & pharmacological research on drugs. Whether the reader is a student confronted by drugs for the first time, an accountant reaching for another cup of coffee, or a health educator, this book aims to provide a clear understanding of how drugs work & the consequences of their use.

    The name dinosaur was coined in 1842 by an English anatomist Richard Owen, a highly ambitious, machiavellian schemer and villain of Deborah Cadbury's The Dinosaur Hunters: A True Story of Scientific Rivalry and the Discovery of the Prehistoric World. Her hero is Gideon Mantell, a practising doctor, who found and first described many of the bones of the beasts that subsequently became known as dinosaurs. Full of quotes from contemporary sources, The Dinosaur Hunters brilliantly evokes the Dickensian world of early Victorian science and society. From Mary Anning, the self-taught fossil hunter of Lyme Regis to the academic and deeply eccentric Dean Buckland of Oxford University, the story tells of reputations made and lost as self-help, self-promotion, over-wheening pride, folly and social climbing all played their part in the emerging story of the geological past. The dinosaurs, although central to the story, are also a vehicle for the much larger, more interesting and important story about the struggle to understand the meaning of fossils and what they tell us about prehistory. Deborah Cadbury, an award-winning TV science producer and acclaimed author of The Feminisation of Nature has thoroughly researched her topic and steeped herself in the intricacies of the scientific debates of the time. With black and white illustrations, extensive notes, a bibliography and index, the result is one of the best popular science histories. --Douglas Palmer.

    The book is an original contribution to the intertwined narratives of humanity and its planet.Drawing on the findings of geology, anthropology, archaeology and earth science, Colin Tudge discusses in detail and intertwines histories of the planet Earth and the evolution of humankind.

    In recent years, scientists like Kathryn Paige Harden have shown that DNA makes us different, in our personalities and in our health--and in ways that matter for educational and economic success in our current society.In The Genetic Lottery, Harden introduces readers to the latest genetic science, dismantling dangerous ideas about racial superiority and challenging us to grapple with what equality really means in a world where people are born different. Weaving together personal stories with scientific evidence, Harden shows why our refusal to recognize the power of DNA perpetuates the myth of meritocracy, and argues that we must acknowledge the role of genetic luck if we are ever to create a fair society.Reclaiming genetic science from the legacy of eugenics, this groundbreaking book offers a bold new vision of a society where everyone thrives, regardless of how one fares in the genetic lottery.

    If you read one book on human origins, this should be it' Ian Morris, author of Why the West Rules - For Now 'The who, what, where, when and how of human evolution, from one of the world's experts on the dating of prehistoric fossils' Steve Brusatte, author of The Rise and Fall of the Dinosaurs50,000 years ago, we were not the only species of human in the world. There were at least four others, including the Neanderthals, Homo floresiensis, Homo luzonesis and the Denisovans. At the forefront of the latter's ground-breaking discovery was Oxford Professor Tom Higham. In The World Before Us, he explains the scientific and technological advancements - in radiocarbon dating and ancient DNA, for example - that allowed each of these discoveries to be made, enabling us to be more accurate in our predictions about not just how long ago these other humans lived, but how they lived, interacted and live on in our genes today. This is the story of us, told for the first time with its full cast of characters.'The application of new genetic science to pre-history is analogous to how the telescope transformed astronomy. Tom Higham brings us to the frontier of recent discoveries with a book that is both gripping and fun' Paul Collier, author of The Bottom Billion'This exciting book shows that we now have a revolutionary new tool for reconstructing the human past: DNA from minute pieces of tooth and bone, and even from the dirt on the floor of caves' David Abulafia, author of The Boundless Sea'The remarkable new science of palaeoanthropology, from lab bench to trench' Rebecca Wragg Sykes, author of Kindred'Higham's thrilling account makes readers feel as if they were participating themselves in the extraordinary series of events that in the last few years has revealed our long-lost cousins' David Reich, author of Who We Are and How We Got Here'A brilliant distillation of the ideas and discoveries revolutionising our understanding of human evolution' Chris Gosden, author of The History of Magic

    In this Very Short Introduction, renowned evolutionary scholar Bernard Wood traces the history of paleoanthropology from its beginnings inthe eighteenth century to today's latest fossil finds. Along the way we are introduced to the lively cast of characters, past and present, involved in evolutionary research. Although concentrating on the fossil evidence for human evolution, the book also covers the latest genetic evidence aboutregional variations in the modern human genome that relate to our evolutionary history. Wood draws on over thirty years of experience to provide an insiders view of the field, and demonstrates that our understanding of human evolution is critically dependent on advances in related sciences such aspaleoclimatology, geochronology, systematics, genetics, and developmental biology. This is an ideal introduction for anyone interested in the origins and development of humankind.

    Roy Porter's historical overview of madness reveals the radically different perceptions of madness and approaches to its treatment, from antiquity to the beginning of the 21st century.Looking back on his confinement to Bethlem, Restoration playwright Nathaniel Lee declared: "They called me mad, and I called them mad, and damn them, they outvoted me." As Roy Porter shows in Madness: A Brief History, thinking about who qualifies as insane, what causes mental illness, and how such illness should be treated has varied wildly throughout recorded history, sometimes veering dangerously close to the arbitrariness Lee describes and often encompassing cures considerably worse than the illness itself.Drawing upon eyewitness accounts of doctors, writers, artists, and the mad themselves, Roy Porter tells the story of our changing notions of insanity and of the treatments for mental illness that have been employed from antiquity to the present day. Beginning with 5,000-year-old skulls with tiny holes bored in them (to allow demons to escape), through conceptions of madness as an acute phase in the trial of souls, as an imbalance of "the humors," as the "divine fury" of creative genius, or as the malfunctioning of brain chemistry, Porter shows the many ways madness has been perceived and misperceived in every historical period. He takes us on a fascinating round of treatments, ranging from exorcism and therapeutic terror--including immersion in a tub of eels--to the first asylums, shock therapy, the birth of psychoanalysis, and the current use of psychotropic drugs.Throughout, Madness: A Brief History offers a balanced view, showing both the humane attempts to help the insane as well as the ridiculous and often cruel misunderstanding that have bedeviled our efforts to heal the mind of its myriad afflictions.