With a simple alphabetical arrangement this book has been expanded to include thousands of new words and expressions that have entered the language in recent years, and includes clearly labelled slang and informal words and expressions.

    We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    From adjectives and exclamation points to dialect and hoopetedoodle, Elmore Leonard explains what to avoid, what to aspire to, and what to do when it sounds like "writing" (rewrite).Beautifully designed, filled with free-flowing, elegant illustrations and specially priced, Elmore Leonard's 10 Rules of Writing is the perfect writer's—and reader's—gift.

    Inside, readers will discover the many challenges the studio faced to build the fantastical sites depicted in Rowling’s books, from Hogwarts castle and its many classrooms and dormitories, to Diagon Alley and the Ministry of Magic.Organized by film appearance, Harry Potter: Magical Places from the Films: Hogwarts, Diagon Alley, and Beyond takes readers on a behind-the-scenes visual journey through all eight of the Harry Potter films. Jody Revenson provides detailed profiles of each location and pairs them with never-before-seen concept art, behind-the-scenes photographs, and film stills with supplementary information that reveals filmmaking secrets from the Warner Bros. archives.Gorgeously designed, visually stunning, Harry Potter: Magical Places from the Films: Hogwarts, Diagon Alley, and Beyond is truly is an unmatched look at the imaginative sets that were designed, built, furnished, and digitally enhanced specifically for the films. It also includes real-life scouting locations across the stunning countryside of England, Wales, and Scotland—many of which would later become the settings for Hagrid’s hut, Shell Cottage, the Hogwarts bridge, and other iconic places.This stunning full-color compendium also includes two exclusive bonus inserts: a map of Diagon Alley folded in an envelope in the back of the book, and “The Paintings of Hogwarts” catalog inserted in the text.

    In over 30 essays, written over 20 years, one of the world's great story-tellers meditates on story-telling. Warm, funny, generous, entertaining, and above all, deeply considered, they offer thoughts on a wide variety of topic, including the origin and composition of Philip's own stories, the craft of writing and the story-tellers who have meant the most to him. The art of story-telling is everywhere present in the essays themselves, in the instantly engaging tone, the vivid imagery and the striking phrases, the resonant anecdotes, the humour and learnedness. Together, they are greater than the sum of their parts.

    The bestselling grammar book has been updated and revised to include the latest and greatest on the basics and subtleties of English, and features a new chapter on the language of the Internet.

    There, a bore is "a person who talks when you wish him to listen," and happiness is "an agreeable sensation arising from contemplating the misery of another." This is the most comprehensive, authoritative edition ever of Ambrose Bierce’s satiric masterpiece. It renders obsolete all other versions that have appeared in the book’s ninety-year history.A virtual onslaught of acerbic, confrontational wordplay, The Unabridged Devil’s Dictionary offers some 1,600 wickedly clever definitions to the vocabulary of everyday life. Little is sacred and few are safe, for Bierce targets just about any pursuit, from matrimony to immortality, that allows our willful failings and excesses to shine forth.This new edition is based on David E. Schultz and S. T. Joshi’s exhaustive investigation into the book’s writing and publishing history. All of Bierce’s known satiric definitions are here, including previously uncollected, unpublished, and alternative entries. Definitions dropped from previous editions have been restored while nearly two hundred wrongly attributed to Bierce have been excised. For dedicated Bierce readers, an introduction and notes are also included.Ambrose Bierce’s Devil’s Dictionary is a classic that stands alongside the best work of satirists such as Twain, Mencken, and Thurber. This unabridged edition will be celebrated by humor fans and word lovers everywhere.

    4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces, and presents extracts from some of his best-loved work, subjecting them to wry scrutiny. The result is a vivid depiction of the writing process, from reporting to drafting to revising and revising, and revising.More than a compendium of advice, Draft No. 4 is enriched by personal detail and charming reflections on the life of a writer. McPhee describes his enduring relationships with The New Yorker and Farrar, Straus and Giroux, and recalls his early years at Time magazine. Enlivened by his keen sense of writing as a way of being in the world, Draft No. 4 is the long-awaited master class given by America's most renowned writing instructor.

    of the APA manual (2nd printing) < < < This handbook is ideal for preparing undergraduate essays. It was specifically designed with the average student's needs in mind. The book is intended to cover the vast majority of situations that the normal student will encounter while writing a college essay. Organized for speed and brevity, the book is primarily a concentrated, up-to-date guide on APA format (11 pages) and documentation requirements (12 pages In-Text, 19 pages References) with a heavy emphasis on examples and visual aids (90 to be exact). Additionally the book contains pointers on how to get started, what to document, what notes to take (by source type), and how to handle quotes of varying length. All of this in a book designed to fit in a shirt pocket. Product Dimensions: 60 Pages - 5 5/16" x 3 3/4" x .166 " Continuously Updated - Coincides with most recent APA standards (APA Manual 6th Edition) Last Update 6/2/10

    Yet unsanctioned public art remains the problem child of cultural expression, the last outlaw of visual disciplines. It has also become a global phenomenon of the 21st century. Made in collaboration with featured artists, Trespass examines the rise and global reach of graffiti and urban art, tracing key figures, events and movements of self-expression in the city's social space, and the history of urban reclamation, protest, and illicit performance. The first book to present the full historical sweep, global reach and technical developments of the street art movement, Trespass features key works by 150 artists, and connects four generations of visionary outlaws including Jean Tinguely, Spencer Tunick, Keith Haring, Os Gemeos, Jenny Holzer, Barry McGee, Gordon Matta-Clark, Shepard Fairey, Blu, Billboard Liberation Front, Guerrilla Girls and Banksy, among others. It also includes dozens of previously unpublished photographs of long-lost works and legendary, ephemeral urban artworks. Also includes: • Unpublished images of street art by Keith Haring and Jean-Michel Basquiat • Unpublished photographs by Subway Art luminary Martha Cooper • Unpublished photos from the personal archives of selected artists • Incisive essays by Anne Pasternak (director of public arts fund Creative Time) and civil rights lawyer Tony Serra • Special feature: exclusive preface by Banksy

    But as any writer can tell you, the blank page can be daunting. It's tough to know where to get started, what details to include in each scene, and how to move from the kernel of an idea to a completed manuscript. Writing great fiction isn't a gift reserved for the talented few. There is a craft to storytelling that can be learned, and studying writing techniques can be incredibly rewarding - both personally and professionally. Even if you don’t have ambitions of penning the next Moby-Dick, you'll find value in exploring all the elements of fiction. From evoking a scene to charting a plot to revising your drafts, Writing Great Fiction: Storytelling Tips and Techniques offers a master class in storytelling. Taught by award-winning novelist James Hynes, a former visiting professor at the famed Iowa Writers' Workshop, these 24 insightful lectures show you the ins and outs of the fiction writer's craft. Get tips for developing believable and memorable characters, explore how to craft plausible dialogue that serves the purposes of your narrative, compare the advantages of different points of view, and more. A wealth of exercises will inspire you to practice the many techniques you learn. Professor Hynes is an able guide, showing you what has worked for him and other novelists, and pointing out pitfalls to avoid. Writing Great Fiction is truly an exceptional course for anyone interested in storytelling.©2014 The Teaching Company, LLC (P)2014 The Great Courses

    Writing with her customary charm and erudition, Dent offers a wonderfully readable and endlessly entertaining exploration of language, answering 101 of the most intriguing questions about the English language, from word origins and spelling to grammar and usage. Dent ranges far and wide in her search for the oddities of language, pondering the ancient origin of the word tragedy (which originally meant goat song in Greek) as well as the modern meaning of the word donk in the Blackout Crew's song title Put a Donk in It. And throughout, the book brims with fascinating tales. Readers learn, for instance, that the word bankrupt comes from the Italian banca rotta or broken bench and the word broke (meaning out of funds) has the same origin. Dent explains that in the sixteenth century, money lenders conducted their business on benches outdoors and the usual Italian word for bench was banca (hence today's bank). The author also provides an entertaining account of the origin of the term white elephant (meaning a useless, burdensome possession) that dates back to ancient Siam, where rare white elephants were always given to the king. But since by law white elephants couldn't be worked (and earn money) or even be ridden, the king often re-gifted these worthless burdens to courtiers whom he didn't like. Sparkling with insight and linguistic curiosity, this delightful compendium will be irresistible to anyone fascinated with language--the perfect gift for word lovers everywhere.

    -Winner of the Agatha Award for Best Nonfiction Book-Finalist for the Anthony and the Macavity awards

    A celebrated writing coach with a sense of humor and a gentle touch, she’s also a master writer herself with a long and distinguished career in both teaching and practicing the art of writing.The Book on Writing contains 25 chapters in three sections: A dozen essential but easy-to-apply guidelines to good writing, from the importance of clarity to the value of a conversational tone. Paula LaRocque believes learning is easier and more successful when we are not only told but also shown. So her Book on Writing is chockfull of actual writing examples that supplement and illustrate principles that apply as naturally to fiction as they do to nonfiction.How to tell a story—from building suspense, to effective description, to the uses of metaphor and literary devices. Paula LaRocque also deals with the narrative “engine” and the value of the archetype in plotting and characterization—as well as with pace and speed and leveling what she terms writing’s “speedbumps.” A clear and concise handbook that deals with common problems in grammar, usage, punctuation, and style—the kind of problems that often trouble even wordsmiths. The handbook also debunks pesky language “rules” that are actually myths. The Book on Writing is one-stop shopping for writers. Read it once, and you’ll be a better writer. Read it often, and you’ll be among the best.

    Weiland With over 300 pages of step-by-step guidance, these two individual books have 440+ five star reviews on Amazon and have helped thousands of authors write better books. Can Outlining Help You Write a Better Story? These bestselling guides will help you choose the right type of outline to unleash your creativity, guide you in brainstorming plot ideas, and aid you in discovering your characters. --OUTLINING YOUR NOVEL-- Award-winning author K.M. Weiland’s bestselling Outlining Your Novel shows you how to embrace outlines in a way that makes the writing process fun, inspiring, and easy. Writers often look upon outlines with fear and trembling. But when properly understood and correctly wielded, the outline is one of the most powerful weapons in a writer’s arsenal. Outlining Your Novel: Map Your Way to Success will help you choose the right type of outline for you, guide you in brainstorming plot ideas, aid you in discovering your characters, show you how to structure your scenes, explain how to format your finished outline, instruct you in how to use your outline when writing the first draft, reveal the benefits of outlining, and dispel the misconceptions. --OUTLINING YOUR NOVEL WORKBOOK— Now it’s time to put those lessons to use! The Outlining Your Novel Workbook presents a guided approach to getting the bones of your story down on paper, identifying plot holes, and brainstorming exciting new possibilities. Containing hundreds of incisive questions and imagination-revving exercises, this valuable resource will show you how to: Create your own personalized outlining process Brainstorm premise and plot ideas Discover your characters Choose and create the right settings Organize your scenes And so much more! This accessible and streamlined workbook will empower you to create a powerful outline—and an outstanding novel. Start writing your best book today!