Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

    More importantly, this book provides a framework for thinking about computer organization and design that will enable the reader to continue the lifetime of learning necessary for staying at the forefront of this competitive discipline. --John Crawford Intel Fellow Director of Microprocessor Architecture, Intel The performance of software systems is dramatically affected by how well software designers understand the basic hardware technologies at work in a system. Similarly, hardware designers must understand the far reaching effects their design decisions have on software applications. For readers in either category, this classic introduction to the field provides a deep look into the computer. It demonstrates the relationship between the software and hardware and focuses on the foundational concepts that are the basis for current computer design. Using a distinctive learning by evolution approach the authors present each idea from its first principles, guiding readers through a series of worked examples that incrementally add more complex instructions until they ha