The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism


Jeremy Rifkin - 2014
    (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces.Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods.The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons.Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.

Into the Raging Sea: Thirty-Three Mariners, One Megastorm, and the Sinking of El Faro


Rachel Slade - 2018
    No one could fathom how a vessel equipped with satellite communications, a sophisticated navigation system, and cutting-edge weather forecasting could suddenly vanish—until now.Relying on hundreds of exclusive interviews with family members and maritime experts, as well as the words of the crew members themselves—whose conversations were captured by the ship’s data recorder—journalist Rachel Slade unravels the mystery of the sinking of El Faro. As she recounts the final twenty-four hours onboard, Slade vividly depicts the officers’ anguish and fear as they struggled to carry out Captain Michael Davidson’s increasingly bizarre commands, which, they knew, would steer them straight into the eye of the storm. Taking a hard look at America's aging merchant marine fleet, Slade also reveals the truth about modern shipping—a cut-throat industry plagued by razor-thin profits and ever more violent hurricanes fueled by global warming.A richly reported account of a singular tragedy, Into the Raging Sea takes us into the heart of an age-old American industry, casting new light on the hardworking men and women who paid the ultimate price in the name of profit.

Water: The Epic Struggle for Wealth, Power, and Civilization


Steven Solomon - 2009
    Four hundred million people depend on it, and there's no backup plan. As Steven Solomon makes clear, the same is true the world over; this volume will give you the background to understand the forces that will drive much of 21st century history.” —Bill McKibbenIn Water, esteemed journalist Steven Solomon describes a terrifying—and all too real—world in which access to fresh water has replaced oil as the primary cause of global conflicts that increasingly emanate from drought-ridden, overpopulated areas of the world. Meticulously researched and undeniably prescient, Water is a stunningly clear-eyed action statement on what Robert F Kennedy, Jr. calls “the biggest environmental and political challenge of our time.”

Zoo Story: Life in the Garden of Captives


Thomas French - 2010
    Based on six years of research, the book follows a handful of unforgettable characters at Tampa's Lowry Park Zoo: an alpha chimp with a weakness for blondes, a ferocious tiger who revels in Obsession perfume, and a brilliant but tyrannical CEO known as El Diablo Blanco.Zoo Story crackles with issues of global urgency: the shadow of extinction, humanity's role in the destruction or survival of other species. More than anything else, though, it's a dramatic and moving true story of seduction and betrayal, exile and loss, and the limits of freedom on an overcrowded planet-all framed inside one zoo reinventing itself for the twenty-first century. Thomas French, a Pulitzer Prize-winning reporter, chronicles the action with vivid power: Wild elephants soaring above the Atlantic on their way to captivity. Predators circling each other in a lethal mating dance. Primates plotting the overthrow of their king. The sweeping narrative takes the reader from the African savannah to the forests of Panama and deep into the inner workings of a place some describe as a sanctuary and others condemn as a prison. All of it comes to life in the book's four-legged characters. Even animal lovers will be startled by the emotional charge of these creatures' histories, which read as though they were co-written by Dickens and Darwin.Zoo Story shows us how these remarkable individuals live, how some die, and what their experiences reveal about the human desire to both exalt and control nature.

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley


Antonio García Martínez - 2016
    Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

The Triumph of Seeds: How Grains, Nuts, Kernels, Pulses, and Pips Conquered the Plant Kingdom and Shaped Human History


Thor Hanson - 2015
     "The genius of Hanson's fascinating, inspiring, and entertaining book stems from the fact that it is not about how all kinds of things grow from seeds; it is about the seeds themselves." -- Mark Kurlansky, New York Times Book Review We live in a world of seeds. From our morning toast to the cotton in our clothes, they are quite literally the stuff and staff of life: supporting diets, economies, and civilizations around the globe. Just as the search for nutmeg and pepper drove the Age of Discovery, coffee beans fueled the Enlightenment and cottonseed sparked the Industrial Revolution. Seeds are fundamental objects of beauty, evolutionary wonders, and simple fascinations. Yet, despite their importance, seeds are often seen as commonplace, their extraordinary natural and human histories overlooked. Thanks to this stunning new book, they can be overlooked no more. This is a book of knowledge, adventure, and wonder, spun by an award-winning writer with both the charm of a fireside story-teller and the hard-won expertise of a field biologist. A fascinating scientific adventure, it is essential reading for anyone who loves to see a plant grow.

Tulipomania: The Story of the World's Most Coveted Flower & the Extraordinary Passions It Aroused


Mike Dash - 2000
    The object of this unprecedented speculation was the tulip, a delicate and exotic Eastern import that had bewitched horticulturists, noblemen, and tavern owners alike. For almost a year rare bulbs changed hands for incredible and ever-increasing sums, until single flowers were being sold for more than the cost of a house. Historians would come to call it tulipomania. It was the first futures market in history, and like so many of the ones that would follow, it crashed spectacularly, plunging speculators and investors into economic ruin and despair.This is the history of the tulip, from its origins on the barren, windswept steppes of central Asia to its place of honor in the lush imperial gardens of Constantinople, to its starring moment as the most coveted--and beautiful--commodity in Europe. Historian Mike Dash vividly narrates the story of this amazing flower and the colorful cast of characters--Turkish sultans, Yugoslav soldiers, French botanists, and Dutch tavern keepers--who were centuries apart historically and worlds apart culturally, but who all had one thing in common: tulipomania.

The Gulf: The Making of An American Sea


Jack Emerson Davis - 2017
    And so, in this rich and original work that explores the Gulf through our human connection with the sea, environmental historian Jack E. Davis finally places this exceptional region into the American mythos in a sweeping history that extends from the Pleistocene age to the twenty-first century.Significant beyond tragic oil spills and hurricanes, the Gulf has historically been one of the world's most bounteous marine environments, supporting human life for millennia. Davis starts from the premise that nature lies at the center of human existence, and takes readers on a compelling and, at times, wrenching journey from the Florida Keys to the Texas Rio Grande, along marshy shorelines and majestic estuarine bays, profoundly beautiful and life-giving, though fated to exploitation by esurient oil men and real-estate developers.Rich in vivid, previously untold stories, The Gulf tells the larger narrative of the American Sea—from the sportfish that brought the earliest tourists to Gulf shores to Hollywood’s engagement with the first offshore oil wells—as it inspired and empowered, sometimes to its own detriment, the ethnically diverse groups of a growing nation. Davis' pageant of historical characters is vast, including: the presidents who directed western expansion toward its shores, the New England fishers who introduced their own distinct skills to the region, and the industries and big agriculture that sent their contamination downstream into the estuarine wonderland. Nor does Davis neglect the colorfully idiosyncratic individuals: the Tabasco king who devoted his life to wildlife conservation, the Texas shrimper who gave hers to clean water and public health, as well as the New York architect who hooked the “big one” that set the sportfishing world on fire.Ultimately, Davis reminds us that amidst the ruin, beauty awaits its return, as the Gulf is, and has always been, an ongoing story. Sensitive to the imminent effects of climate change, and to the difficult task of rectifying grievous assaults of recent centuries, The Gulf suggests how a penetrating examination of a single region's history can inform the country's path ahead.

Fire Season: Field Notes from a Wilderness Lookout


Philip Connors - 2011
    Spending nearly half the year in a 7' x 7' tower, 10,000 feet above sea level in remote New Mexico, his tasks were simple: keep watch over one of the most fire-prone forests in the country and sound the alarm at the first sign of smoke.Fire Season is Connors's remarkable reflection on work, our place in the wild, and the charms of solitude. The landscape over which he keeps watch is rugged and roadless — it was the first region in the world to be officially placed off limits to industrial machines — and it typically gets hit by lightning more than 30,000 times per year. Connors recounts his days and nights in this forbidding land, untethered from the comforts of modern life: the eerie pleasure of being alone in his glass-walled perch with only his dog Alice for company; occasional visits from smokejumpers and long-distance hikers; the strange dance of communion and wariness with bears, elk, and other wild creatures; trips to visit the hidden graves of buffalo soldiers slain during the Apache wars of the nineteenth century; and always the majesty and might of lightning storms and untamed fire.Written with narrative verve and startling beauty, and filled with reflections on his literary forebears who also served as lookouts — among them Edward Abbey, Jack Kerouac, Norman Maclean, and Gary Snyder — Fire Season is a book to stand the test of time.

Falling Upwards: How We Took to the Air


Richard Holmes - 2013
    Why they did it, what their contemporaries thought of them, and how their flights revealed the secrets of our planet is a compelling adventure that only Holmes could tell. His accounts of the early Anglo-French balloon rivalries, the crazy firework flights of the beautiful Sophie Blanchard, the long-distance voyages of the American entrepreneur John Wise and French photographer Felix Nadar are dramatic and exhilarating. Holmes documents as well the balloons used to observe the horrors of modern battle during the Civil War (including a flight taken by George Armstrong Custer); the legendary tale of at least sixty-seven manned balloons that escaped from Paris (the first successful civilian airlift in history) during the Prussian siege of 1870-71; the high-altitude exploits of James Glaisher (who rose) seven miles above the earth without oxygen, helping to establish the new science of meteorology); and how Mary Shelley, Edgar Allan Poe, and Jules Verne felt the imaginative impact of flight and allowed it to soar in their work. A seamless fusion of history, art, science, biography, and the metaphysics of flights, Falling Upwards explores the interplay between technology and imagination. And through the strange allure of these great balloonists, it offers a masterly portrait of human endeavor, recklessness, and vision.(With 24 pages of color illustrations, and black-and-white illustrations throughout.)

Under a Flaming Sky: The Great Hinckley Firestorm of 1894


Daniel James Brown - 2006
    The fire created its own weather, including hurricane-strength winds, bubbles of plasma-like glowing gas, and 200-foot-tall flames. As temperatures reached 1,600 degrees Fahrenheit, the firestorm knocked down buildings and carried flaming debris high into the sky. Two trains-one with every single car on fire-became the only means of escape. In all, more than four hundred people would die, leading to a revolution in forestry management and the birth of federal agencies that monitor and fight wildfires. A spellbinding account of danger, devastation, and courage, Under a Flaming Sky reveals the dramatic, minute-by-minute story of the tragedy and brings into focus the ordinary citizens whose lives it irrevocably marked.

The Crusades: The Authoritative History of the War for the Holy Land


Thomas Asbridge - 2010
    Thomas Asbridge—a renowned historian who writes with “maximum vividness” (Joan Acocella, The New Yorker)—covers the years 1095 to 1291 in this  big, ambitious, readable account of one of the most fascinating periods in history. From Richard the Lionheart to the mighty Saladin, from the emperors of Byzantium to the Knights Templar, Asbridge’s book is a magnificent epic of Holy War between the Christian and Islamic worlds, full of adventure, intrigue, and sweeping grandeur.

Strangers in Their Own Land: Anger and Mourning on the American Right


Arlie Russell Hochschild - 2016
    As she gets to know people who strongly oppose many of the ideas she famously champions, Russell Hochschild nevertheless finds common ground and quickly warms to the people she meets – among them a Tea Party activist whose town has been swallowed by a sinkhole caused by a drilling accident – people whose concerns are actually ones that all Americans share: the desire for community, the embrace of family, and hopes for their children. Strangers in Their Own Land goes beyond the commonplace liberal idea that these are people who have been duped into voting against their own interests. Instead, Russell Hochschild finds lives ripped apart by stagnant wages, a loss of home, an elusive American dream – and political choices and views that make sense in the context of their lives. Russell Hochschild draws on her expert knowledge of the sociology of emotion to help us understand what it feels like to live in "red" America. Along the way she finds answers to one of the crucial questions of contemporary American politics: why do the people who would seem to benefit most from "liberal" government intervention abhor the very idea?

Some We Love, Some We Hate, Some We Eat: Why It's So Hard to Think Straight About Animals


Hal Herzog - 2010
    Herzog’s groundbreaking research on animal rights activists, cockfighters, professional dog-show handlers, veterinary students, and biomedical researchers. Blending anthropology, behavioral economics, evolutionary psychology, and philosophy, Herzog carefully crafts a seamless narrative enriched with real-life anecdotes, scientific research, and his own sense of moral ambivalence.Alternately poignant, challenging, and laugh-out-loud funny, this enlightening and provocative book will forever change the way we look at our relationships with other creatures and, ultimately, how we see ourselves.

Food Fix: How to Save Our Health, Our Economy, Our Communities, and Our Planet-One Bite at a Time


Mark Hyman - 2020
    What we eat has tremendous implications not just for our waistlines, but also for the planet, society, and the global economy. What we do to our bodies, we do to the planet; and what we do to the planet, we do to our bodies.In Food Fix, #1 bestselling author Mark Hyman explains how our food and agriculture policies are corrupted by money and lobbies that drive our biggest global crises: the spread of obesity and food-related chronic disease, climate change, poverty, violence, educational achievement gaps, and more.Pairing the latest developments in nutritional and environmental science with an unflinching look at the dark realities of the global food system and the policies that make it possible, Food Fix is a hard-hitting manifesto that will change the way you think about -- and eat -- food forever, and will provide solutions for citizens, businesses, and policy makers to create a healthier world, society, and planet.