We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    Written with passion, humor, and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart - to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's Middlemarch. She looks to John Le Carré for a lesson in how to advance plot through dialogue and to Flannery O'Connor for the cunning use of the telling detail. And, most important, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted.

    His fascination with myth is evident in pieces on Ovid's Metamorphoses and the separate odysseys that make up Homer's Odyssey. Three intertwined essays on French utopian socialist Fourier present him as a precursor of Women's Lib, a satirist and visionary thinker whose scheme for a society in which each person's desires could be satisfied deserves to be taken seriously. In other pieces, Calvino brings a fresh, unpredictable approach to why we should reread the classics, how cinema and comic strips influence writers, and the cartoon universe of Saul Steinberg. His message is that writers need to establish erotic communion with the humdrum objects of everyday reality.

    As a pragmatic, hands-on guide for beginning to intermediate hobbyists, The Conscientious Marine Aquarist demystifies the process of planning, setting up, stocking, and managing a beautiful, thriving slice of the tropical ocean. A leading advocate for the responsible collection and care of wild-caught specimens, Fenner starts with the basics -- "What is a fish?" -- and proceeds to give the reader the scientific background and expert-level secrets to being a smarter consumer, better steward, and more successful marine aquarium keeper.

    There, he fell in with a subculture of young musicians playing some of the most original and brutal music in the world. Turns out the chaos of Pearson’s bands — The Locust, Swing Kids, and Some Girls — is nothing compared to the madness of his life.An icon of the West Coast noise and punk scene, Pearson managed to arrive at adulthood by outsmarting skinheads and dodging equally threatening violence at home. Once there, the struggle continued, with Pearson getting beat up on Jerry Springer and, on more than one occasion, chased out of town by ferociously angry audiences.From the Graveyard of the Arousal Industry is the outrageously candid story of Pearson’s life. In loving, meticulous detail, Pearson gives readers the dirt behind each rivalry, riff, and lineup change.

    During our journey we will explore stories from Babylon, Greece, Ireland, Ethiopia, and various other cultures to fill in the missing pieces to one of the biggest mysteries on our planet. This 2nd Edition includes 40+ hours of additional audio and video content for your enjoyment. Make sure you download a free QR code scanner for your smart phone or tablet so you can take full advantage of the features in this book.

    In this visual ode to all things bookish, readers will get lost in page after page of beautiful contemporary art, photography, and illustrations depicting the pleasures of books. Artwork from the likes of Jane Mount, Lisa Congdon, Julia Rothman, and Sophie Blackall is interwoven with text from essayist Maura Kelly, bestselling author Gretchen Rubin, and award-winning author and independent bookstore owner Ann Patchett. Rounded out with poems, quotations, and aphorisms celebrating the joys of reading, this lovingly curated compendium is a love letter to all things literary, and the perfect gift for bookworms everywhere.

    In addition to the Pulitzer Prize he was awarded for his reviews in The Washington Post, he picked up an Edgar from the Mystery Writers of America for his most recent book, On Conan Doyle.Dirda's latest volume collects fifty of his witty and wide-ranging reflections on literary journalism, book collecting, and the writers he loves. Reaching from the classics to the post-moderns, his allusions dance from Samuel Johnson, Ralph Waldo Emerson and M. F. K. Fisher to Marilynne Robinson, Hunter S. Thompson, and David Foster Wallace. Dirda's topics are equally diverse: literary pets, the lost art of cursive writing, book inscriptions, the pleasures of science fiction conventions, author photographs, novelists in old age, Oberlin College, a year in Marseille, writer's block, and much more, not to overlook a few rants about Washington life and American culture. As admirers of his earlier books will expect, there are annotated lists galore—of perfect book titles, great adventure novels, favorite words, essential books about books, and beloved children's classics, as well as a revealing peek at the titles Michael keeps on his own nightstand.

    Raised in the company of the lively Anne of Green Gables, the brave Pevensie children of Narnia, and the wise Austen heroines, she discovered reading early on as a daily gift, a way of encountering the world in all its wonder. But what she came to realize as an adult was just how powerfully books had shaped her as a woman to live a story within that world, to be a lifelong learner, to grasp hope in struggle, and to create and act with courage.She's convinced that books can do the same for you.Join Sarah in exploring the reading life as a gift and an adventure, one meant to enrich, broaden, and delight you in each season of your life as a woman. In Book Girl, you'll discover:how reading can strengthen your spiritual life and deepen your faith, why a journey through classic literature might be just what you need (and where to begin), how stories form your sense of identity, how Sarah's parents raised her to be a reader--and what you can do to cultivate a love of reading in the growing readers around you, and 20+ annotated book lists, including some old favorites and many new discoveries.Whether you've long considered yourself a reader or have dreams of becoming one, Book Girl will draw you into the life-giving journey of becoming a woman who reads and lives well.

    But for fifty years our country's libraries—including the Library of Congress—have been doing just the opposite, destroying hundreds of thousands of historic newspapers and replacing them with microfilm copies that are difficult to read, lack all the color and quality of the original paper and illustrations, and deteriorate with age.With meticulous detective work and Baker's well-known explanatory power, Double Fold reveals a secret history of microfilm lobbyists, former CIA agents, and warehouses where priceless archives are destroyed with a machine called a guillotine. Baker argues passionately for preservation, even cashing in his own retirement account to save one important archive—all twenty tons of it. Written the brilliant narrative style that Nicholson Baker fans have come to expect, Double Fold is a persuasive and often devastating book that may turn out to be The Jungle of the American library system.

    This great beginner's guide also provides an easy introduction to reading and playing music - so whether you have no previous musical experience OR are simply new to the keyboard, this clear and concise guide will have you playing tunes on your new keyboard in no time ! For kids under the age of 10, you may prefer Ben's My First Keyboard book instead - created especially for the youngest beginner. Search under Ben Parker. * Easy to follow instructions and illustrations * Simple exercises to follow and practice * Learn at your own pace * Fun and easy songs, exercises and tunes to play * Simply follow the lessons in the book and you will be playing Keyboard in no time ! Ben Parker's best-selling range of beginner's music tuition books for adults and children include the 'How To Play'...and also the 'My First' series of books covering: Keyboard, Piano, Guitar, Ukulele, Banjo, Harmonica and Recorder.

    The most fucked up memoir you’ll ever read.A foul-mouthed memoir about a dysfunctional life.Each chapter recounts a key moment in the author’s life through the books she was reading at the time including:• Howard’s End, the only text she had read whilst engaging in sexual intercourse.• The Secret Diary of Adrian Mole, which she had in her bag while on holiday in Tangier when a market trader offered her to buy her from her mother for 30 camels.• Angela’s Ashes, her chosen reading material during her breast reduction surgery.• Wild Swans, the book she read the day she decided to have nothing more to do with her mother.It is funny, it is shocking, it is heartbreaking, it is very rude and it is totally unforgettable.

    A team of contemporary fiction scholars from both sides of the Atlantic has been assembled to provide a thorough and readable analysis of each of the novels in question. The books in the series will all follow the same structure:a biography of the novelist, including other works, influences, and, in some cases, an interview; a full-length study of the novel, drawing out the most important themes and ideas; a summary of how the novel was received upon publication; a summary of how the novel has performed since publication, including film or TV adaptations, literary prizes, etc.; a wide range of suggestions for further reading, including websites and discussion forums; and a list of questions for reading groups to discuss.

    Writing with marvelous brio, Winchester first serves up a lightning history of the English language--"so vast, so sprawling, so wonderfully unwieldy"--and pays homage to the great dictionary makers, from "the irredeemably famous" Samuel Johnson to the "short, pale, smug and boastful" schoolmaster from New Hartford, Noah Webster. He then turns his unmatched talent for story-telling to the making of this most venerable of dictionaries. In this fast-paced narrative, the reader will discover lively portraits of such key figures as the brilliant but tubercular first editor Herbert Coleridge (grandson of the poet), the colorful, boisterous Frederick Furnivall (who left the project in a shambles), and James Augustus Henry Murray, who spent a half-century bringing the project to fruition. Winchester lovingly describes the nuts-and-bolts of dictionary making--how unexpectedly tricky the dictionary entry for marzipan was, or how fraternity turned out so much longer and monkey so much more ancient than anticipated--and how bondmaid was left out completely, its slips found lurking under a pile of books long after the B-volume had gone to press. We visit the ugly corrugated iron structure that Murray grandly dubbed the Scriptorium--the Scrippy or the Shed, as locals called it--and meet some of the legion of volunteers, from Fitzedward Hall, a bitter hermit obsessively devoted to the OED, to W.C. Minor, whose story is one of dangerous madness, ineluctable sadness, and ultimate redemption. The Meaning of Everything is a scintillating account of the creation of the greatest monument ever erected to a living language. Simon Winchester's supple, vigorous prose illuminates this dauntingly ambitious project--a seventy-year odyssey to create the grandfather of all word-books, the world's unrivalled uber-dictionary.

    Book by Stewart Nordensson, Lydia Kelley