How many times do you come away from a situation and think you could have handled it better? The realization that you should have used different words or said things in a different tone which might have produced a more positive result or avoided friction. How often have you felt frustrated at your inability to state your case and to explain your thoughts well enough for the other person to grasp your point?Make no mistake - talk is our most precious commodity. Human interaction and face to face communication came long before social media websites, e-mail and texting. Yet more and more people have lost the art of conversing effectively and successfully as the 'screen' replaces conversation. Talkability provides tried and tested suggestions to help you get your points across and make things happen.

    At the core are four “facets” — simple, powerful statements of profound truths. As you use the facets, an abiding sense of well-being and present-moment awareness will permeate your life.Through parables, moving testimonials, and humor, Isha imparts the essential truths that we have nothing to fear and we are all one. This inviting, accessible book will help you live a life of unconditional love, happiness, fulfillment, and peace.

    this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    By day six of a big trip, people are struggling to recall what happened on days three, four, and five. They return home with mostly empty journals, or bland writing that fails to capture the full spirit of their journeys. Award-winning travel humorist Dave Fox comes to the rescue in this book that's both informative and irreverently funny. You'll learn to: Bring destinations to life with bold details. Splash those details quickly onto your pages so journaling doesn't gobble up your precious vacation time. Elude your Inner Censor and write with confidence. Weave together your outer and inner journeys, using unfamiliar places as a backdrop for self-discovery. Dave shares his favorite journaling techniques, shows how to find time to write in the middle of an exciting trip, and infuses it all with a generous dose of his off-the-wall humor. Whether your journeys are weekend road trips or excursions around the world, this book will help transform you into a travel journaling superhero!

    . .Denise Amber Lee was a 21-year-old happily married mother of two little boys. She had her whole life ahead of her. . .until an intruder broke into her Florida home. Within a few short hours she was savagely terrorized, murdered, and buried naked in a shallow grave near a desolate swamp.A DEPRAVED KILLER . . .Michael King, a 38-year-old out-of-work plumber, was a ticking time bomb. For years, neighbors called the police on King, complaining that, among other things, he'd thrown battery acid in their pool and slashed their tires. Denise's fate was far worse. In a horrifying act of cruelty, King bound her with duct tape, raped her repeatedly, then shot her dead.A TRAGIC FAILURE. . .Incredibly, Denise managed to call 911 twice during her abduction. Eyewitnesses and her distraught husband also called, but a slow, inefficient system tragically failed her. As a result, Florida passed the Denise Lee Law, setting voluntary standards for 911 systems. King was sentenced to death. But for Denise and her loving family, it was too late.Includes 16 Pages of Shocking Photos

    The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz -- as well as hundreds of interviews with CEOs, entrepreneurs, and artists -- into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.- #4 New York Times Best Seller (Advice, How-To and Miscellaneous)- #8 New York Times Best Seller (Hardcover Business)- #2 Wall Street Journal Best Seller (Hardcover Business)- #9 Wall Street Journal Best Seller (Hardcover Nonfiction)- #9 Washington Post Best Seller (Hardcover Nonfiction)- #1 USA Today Best Seller (Money)- #10 Entertainment Weekly Best Seller (Hardcover Nonfiction)- #10 Publishers Weekly Bestseller (Hardcover Nonfiction)

    More comprehensive than ever before--and now 1,000 pages--this revised edition describes the insider dynamics at hundreds of U.S. and Canadian publishers, with hundreds of names and specialties for book acquisition editors. Nearly 200 of the most powerful literary agents reveal invaluable tips, as if they were having a private conversation with a special friend. With detailed information on what to do (and what not to do) to break the code, break down the walls, and get that first book, second book, or thirtieth book published, bought and read, Jeff Herman's Guide is the go-to source for writers everywhere.

    Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    Created by poets for poets, this calendar of exercises offers inspiration and a place to begin. Whether you are a novice or well-established author, The Daily Poet is an essential resource for poets, teachers, professors, or anyone who wants to jumpstart their writing practice. The Daily Poet is portable, coffeeshop tested, and offers quick warm-ups for any writing group or classroom. An excellent guide for students, The Daily Poet is also a handy reference for poets looking for fresh ideas to share in their writing workshops.

    For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new businesses to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and profes-sional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends, and the ways in which emerging mar-keting techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play. Here is every businessperson's chance to get the word on the future--now.00-01 William Allen White Children's Book Award Masterlist

    It’s a national obsession. But what does that really mean when your child wants to play on a team? As a former varsity athlete and university instructor teaching sport literature, novelist Angie Abdou is no stranger to sports obsession, but she finds herself conflicted when faced with the reality of the struggles, joys, and strains of having a child in amateur hockey. In Home Ice, Abdou charts a full season of life as an Atom-level hockey mom, from summer hockey camp to end-of-season tournaments. With equal parts humour and anguish, she offers a nuanced portrait of today’s hockey parent. Her revealing stories and careful research of an often troubling sport culture offer a compellingly honest and complex insider’s view of parenting today’s young athlete in a competitive and high-pressure culture.