Beatles.

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    But what do those myths represent, and why are they so enduringly fascinating? Why do they seem to be such a potent way of talking about our selves, our origins, and our desires? This imaginative and stimulating Very Short Introduction goes beyond a simple retelling of the stories to explore the rich history and diverse interpretations of classical mythology. It is a wide-ranging account, examining how classical myths are used and understood in both high art and popular culture, taking the reader from the temples of Crete to skyscrapers in New York, and finding classical myths in a variety of unexpected places: from Arabic poetry and Hollywood films, to psychoanalysis, the Bible, and New Age spiritualism.#167

    Bowen evokes it as if the reader were actually there, mingling with the delegates, hearing their arguments, witnessing a dramatic moment in history.Here is the fascinating record of the hot, sultry summer months of debate and decision when ideas clashed and tempers flared. Here is the country as it was then, described by contemporaries, by Berkshire farmers in Massachusetts, by Patrick Henry's Kentucky allies, by French and English travelers. Here, too, are the offstage voices--Thomas Jefferson and Tom Paine and John Adams from Europe. In all, fifty-five men attended; and in spite of the heat, in spite of clashing interests--the big states against the little, the slave states against the anti-slave states--in tension and anxiety that mounted week after week, they wrote out a working plan of government and put their signatures to it.

    environmental movement that covers the colonial period through 1999. It provides students with a balanced, historical perspective on the history of the environmental movement in relation to major social and political events in U.S. history. The book highlights important people and events, places critical concepts in context, and shows the impact of government, industry, and population on the American landscape. Comprehensive yet brief, First Along the River discusses the religious and philosophical beliefs that shaped Americans' relationship to the environment, traces the origins and development of government regulations that impact Americans' use of natural resources, and shows why popular environmental groups were founded and how they changed over time.

    'Social Work Macro Practice' focuses on work with organizations and communities, including planned change approaches and implementation.

    No other volume offers such a comprehensive and richly illustrated chronicle, from the construction of the Pyramids to the overthrow of the Taliban.Readers see how momentous happenings, personalities, catastrophes, discoveries, and inventions unfold in a visually stimulating layout. Four eight-page gatefolds bring to life major events of world history and thousands of paintings, photographs and illustrations depict subjects ranging from the Roman Empire to the Reformation, World War II, to the war in Afghanistan. A timeline at the bottom of every page highlights the most important events, names, and dates of the era, and color-coded cross-referencing helps point readers to other applicable sections. Ideal for people who prefer to flip through books at random, this highly accessible resource contains sidebars on the great religions, influential ideologies, and other topics, as well as biographies of world leaders and notable personalities in the arts and humanities. National Geographic Visual History of the World is an indispensable, impressive, and extravagantly illustrated reference of social, cultural, and military history in one volume. It is a must-have for all families, armchair historians, and serious scholars alike.

    From ancient and medieval philosophers such as Confucius and Thomas Aquinas, to revolutionary thought leaders such as Thomas Jefferson and Leon Trotsky, to the voices who have shaped modern politics today -- Mao Zedong, Malcolm X, Che Guevara, and more -- "The Politics Book" clearly and simply explains more than 100 groundbreaking ideas in the history of political thought.With easy-to-follow graphics, succinct quotations, and accessible text, "The Politics Book" is an essential reference for students and anyone wondering how politics works.

    It gives you the basics on running a great game, info for more advanced dungeon mastering, guidelines for creating adventures, and tips for building a campaign. It shows you how to: Handle all the expressions of DMing: moderator, narrator, a cast of thousands (the nonplayer characters or NPCs), player, social director, and creator Use published adventures and existing campaign worlds or create adventures and campaign worlds of your own Conjure up exciting combat encounters Handle the three types of encounters: challenge, roleplaying, and combat Create your own adventure: The Dungeon Adventure, The Wilderness Adventure. The Event-Based adventure (including how to use flowcharts and timelines), The Randomly Generated Adventure, and the High-Level adventure Create memorable master villains, with nine archetypes ranging from agent provocateur to zealot To get you off to a fast start, Dungeon Master For Dummies includes:A sample dungeon for practice Ten ready-to-use encounters and ten challenging traps A list of simple adventure premises Mapping tips, including common scales, symbols, and conventions, complete with tables Authors Bill Slavicsek and Richard Baker wrote the hugely popular Dungeons and Dragons For Dummies. Bill has been a game designer since 1986 and leads the D&D creative team at Wizards of the Coast. Richard is a game developer and the author of the fantasy bestseller Condemnation. They give you the scoop on:Using a DM binder to keep records such as an adventure log, PCs' character sheets, NPC logs/character sheets, treasure logs, and more Knowing player styles (role players and power games) and common subgroups: hack'n'slasher, wargamer, thinker, impulsive adventurer, explorer, character actor, and watcher Recognizing your style: action movie director, storyteller, worldbuilder, puzzlemaker, or connector Using miniatures, maps, and other game aids Using 21st century technology, such as a Web site or blog, to enhance your game The book includes a sample adventure, The Necromancer's Apprentice, that's the perfect way to foray into DMing. It includes everything you need for a great adventure--except your players. What are you waiting for? There are chambers to be explored, dragons to be slain, maidens to be rescued, gangs of gnoll warriors to be annihilated, worgs to be wiped out, treasures to be discovered, worlds to be conquered....

    

    This work is packed with original contributions from Stephen Fry, Alan Davies, Jo Brand, Bill Bailey and other regular guests on the show, with games to play at home, puzzles, cartoon strips, mini-encyclopaedias, how-to diagrams and masses of QI facts. If you want to read Julian Clary's poetry about the Queen, Roger Law's musings on flatulent kangaroos, or have often wondered how you might make a waterproof apron out of a whale's foreskin, your Christmas gift dilemma has just been solved. Warning: very silly indeed. Will offend dullards, whales and parents in no particular order.

     This area was dangerous and many who had ventured there alone had never returned. But slowly over the course of this century settlers continued to push further west until regions such as West Virginia were populated with more and more adventurous young men and women. The settlement of these lands did not occur without difficulties and colonizers frequently came into conflict with the local Native American populations. Wills De Hass’s remarkable book History of the Early Settlement and Indian Wars of West Virginia is a fascinating history of how the lands of the west were first settled by white emigrants in the eighteenth century and how these settlers came into frequent strife with the Native American tribes who had previously lived there. Beginning with Columbus’ discovery of this great continent Wills De Hass charts the colonization of this expansive land. He records with brilliant detail the early encounters that Europeans had with the men and women that they found already living across the region and explains how various nations from across the Atlantic made their first tentative footholds on this newly discovered land. De Hass records how settlers were not only conflict with Native Americans but also with each other as this region descended into war, firstly during the French and Indian War and shortly afterwards during the American War of Independence. Particularly fascinating throughout the book are the biographical sketches of various well-known frontiersmen who were particularly influential in the Ohio Valley and northwestern Virginia. This book is perfect for anyone interested in the early settlement of western regions prior to 1795 and how this area was frequently in conflict as settlers attempted to assert their rights against the wishes of the Native American populations. Wills de Hass was a lecturer and writer on archaeological and historical subjects. His book History of the Early Settlement and Indian Wars of Western Virginia was first published in 1851 and De Hass passed away 1910.

    This extended special edition of Mark Lewisohn's magisterial book Tune In is a true collector's item, featuring hundreds of thousands of words of extra material, as well as many extra photographs. It is the complete, uncut and definitive biography of the Beatles' early years, from their family backgrounds through to the moment they're on the cusp of their immense breakthrough at the end of 1962. The ebook of the extended special edition comes in two parts, mirroring the two hardbacks that make up the deluxe print edition. Each part is sold separately and this is Part One, taking the story from the very beginning to their first, famous trip to Hamburg in 1960. Readers wishing to buy the whole extended special edition of Tune In in ebook should be sure to buy Part One and Part Two. Mark Lewisohn's biography is the first true and accurate account of the Beatles, a contextual history built upon impeccable research and written with energy, style, objectivity and insight. This extended special edition is for anyone who wishes to own the complete story in all its stunning and extraordinary detail. This is, genuinely and without question, the lasting word from the world-acknowledged authority.

    Since the age of Shakespeare, arguments over correct usage have been bitter, and have always really been about contesting values—morality, politics, and class. The Language Wars examines the present state of the conflict, its history, and its future. Above all, it uses the past as a way of illuminating the present. Moving chronologically, the book explores the most persis­tent issues to do with English and unpacks the history of “proper†us­age. Where did these ideas spring from? Who has been on the front lines in the language wars?The Language Wars examines grammar rules, regional accents, swearing, spelling, dictionaries, political correctness, and the role of electronic media in reshaping language. It also takes a look at such de­tails as the split infinitive, elocution, and text messaging. Peopled with intriguing characters such as Jonathan Swift, Lewis Carroll, and Lenny Bruce, The Language Wars is an essential volume for anyone interested in the state of the English language today or its future.

    Youll be gripped by tales of murder, intrigue, crime, punishment and the pursuit of justice. Despite how unbelievable the stories banged up inside these pages may seem, Law's Strangest Cases promises to tell the truth, the whole truthand nothing but the truth about the most ludicrous criminal cases in legal history. Full of riotous and entertaining stories, this book is perfect for anyone who is doing time on a long stretch. Just dont try to steal it, or you may end up inside! Inside youll encounter: The only dead parrot ever to give evidence in a court of lawOne of the most indigestible dilemmas if youd been shipwrecked 2,000 miles from home, would you have eaten Parker the cabin boy?The doctor with the worst bedside manner of all timeThe murderess who collected money from her mummified victim for 21 years Word count: 45,000