Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution
Charles Morris - 2014
The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.
DEEP: The Story of Skiing and the Future of Snow
Porter Fox - 2013
It covers a sport that has inspired millions and the mountains and snowfall that make it possible. It is not a tale of the end. It is a beginning - a reminder of how dynamic and fulfilling the skiing life is. And a wake-up call regarding what needs to be done to save it. The narrative follows the unlikely rise of skiing from prehistoric Norwegian hunters to nobility in the Alps in the 1800s to present-day freeriders on the vaunted slopes of the Rocky Mountains. On his global tour of the most celebrated peaks in the Northern Hemisphere, from Washington’s Cascade Range to Mont Blanc and the Matterhorn, Fox talks to alpinists about the allure and mysticism of the sport and to scientists about climate change and its effect on snow—ultimately finding a story that is far larger than the impending demise of skiing.For the seven million skiers in America who dedicate their winters to tracking storms and waking up at dawn to catch the first chairlift, the lifestyle change will be radical. It will likely be far worse for the rest of the world. Fox uses primary evidence and interviews, mixed with groundbreaking scientific studies, to explain exactly how and when the Great Melt will play out, the vital importance snow and ice have to Earth's climate system and the tremendous groundswell that is rising up to fight climate change. DEEP goes on to map a way to mitigate global warming, reduce human impact on our planet and repair the water cycle. As it turns out, the efforts to save snow and ice might end up saving the world."
Silence of the Songbirds: How We Are Losing the World's Songbirds and What We Can Do to Save Them
Bridget Stutchbury - 2007
By some estimates, we may already have lost almost half of the songbirds that filled the skies only forty years ago. Renowned biologist Bridget Stutchbury convincingly argues that songbirds truly are the "canaries in the coal mine"--except the coal mine looks a lot like Earth and we are the hapless excavators.Following the birds on their six-thousand-mile migratory journey, Stutchbury leads us on an ecological field trip to explore firsthand the major threats to songbirds: pesticides, still a major concern decades after Rachel Carson first raised the alarm; the destruction of vital habitat, from the boreal forests of Canada to the diminishing continuous forests of the United States to the grasslands of Argentina; coffee plantations, which push birds out of their forest refuges so we can have our morning fix; the bright lights and structures in our cities, which prove a minefield for migrating birds; and global warming. We could well wake up in the near future and hear no songbirds singing. But we won't just be missing their cheery calls, we'll be missing a vital part of our ecosystem. Without songbirds, our forests would face uncontrolled insect infestations, and our trees, flowers, and gardens would lose a crucial element in their reproductive cycle. As Stutchbury shows, saving songbirds means protecting our ecosystem and ultimately ourselves.Some of the threats to songbirds: - The U.S. annually uses 4-5 million pounds of active ingredient acephate, an insecticide that, even in small quantities, throws off the navigation systems of White-throated sparrows and other songbirds, making them unable to tell north from south. - The U.S. Fish and Wildlife Service conservatively estimated that 4-5 million birds are killed by crashing into communication towers each year.- A Michigan study found that 600 domestic cats killed more than 6,000 birds during a typical 10-week breeding season. Wood thrush, Kentucky warbler, the Eastern kingbird--migratory songbirds are disappearing at a frightening rate. By some estimates, we may already have lost almost half of the songbirds that filled the skies only forty years ago. Renowned biologist Bridget Stutchbury convincingly argues that songbirds truly are the "canaries in the coal mine"--except the coal mine looks a lot like Earth and we are the hapless excavators.Following the birds on their six-thousand-mile migratory journey, Stutchbury leads us on an ecological field trip to explore firsthand the major threats to songbirds: pesticides, still a major concern decades after Rachel Carson first raised the alarm; the destruction of vital habitat, from the boreal forests of Canada to the diminishing continuous forests of the United States to the grasslands of Argentina; coffee plantations, which push birds out of their forest refuges so we can have our morning fix; the bright lights and structures in our cities, which prove a minefield for migrating birds; and global warming. We could well wake up in the near future and hear no songbirds singing. But we won't just be missing their cheery calls, we'll be missing a vital part of our ecosystem. Without songbirds, our forests would face uncontrolled insect infestations, and our trees, flowers, and gardens would lose a crucial element in their reproductive cycle. As Stutchbury shows, saving songbirds means protecting our ecosystem and ultimately ourselves.Some of the threats to songbirds: - The U.S. annually uses 4-5 million pounds of active ingredient acephate, an insecticide that, even in small quantities, throws off the navigation systems of White-throated sparrows and other songbirds, making them unable to tell north from south. - The U.S. Fish and Wildlife Service conservatively estimated that 4-5 million birds are killed by crashing into communication towers each year.- A Michigan study found that 600 domestic cats killed more than 6,000 birds during a typical 10-week breeding season.
The Feather Thief
Kirk Wallace Johnson - 2018
Home to one of the largest ornithological collections in the world, the Tring museum was full of rare bird specimens whose gorgeous feathers were worth staggering amounts of money to the men who shared Edwin's obsession: the Victorian art of salmon fly-tying. Once inside the museum, the champion fly-tier grabbed hundreds of bird skins--some collected 150 years earlier by a contemporary of Darwin's, Alfred Russel Wallace, who'd risked everything to gather them--and escaped into the darkness. Two years later, Kirk Wallace Johnson was waist high in a river in northern New Mexico when his fly-fishing guide told him about the heist. He was soon consumed by the strange case of the feather thief. What would possess a person to steal dead birds? Had Edwin paid the price for his crime? What became of the missing skins? In his search for answers, Johnson was catapulted into a years-long, worldwide investigation. The gripping story of a bizarre and shocking crime, and one man's relentless pursuit of justice, The Feather Thief is also a fascinating exploration of obsession, and man's destructive instinct to harvest the beauty of nature.
When Saturday Mattered Most: The Last Golden Season of Army Football
Mark Beech - 2012
That fall, the Black Knights of Army were the class of the nation. Mark Beech, a second-generation West Pointer, recounts this memorable and never-to-be-repeated season with:- Pete Dawkins, the Heisman Trophy winner who rose to the rank of Brigadier General - The long-reclusive Bill Carpenter, the fabled "lonesome end" who earned the Distinguished Service Cross for saving his company in Vietnam - Red Blaik, who led Army back to glory after the cribbing scandal and had the field at Michie Stadium named in his honorCombining the triumph of The Junction Boys with the heroics of The Long Gray Line, Beech captures a unique period in the history of football, the military, and mid-twentieth-century America.
Introduction to Mineralogy
William D. Nesse - 1999
It presents the important traditional content of mineralogy including crystallography, chemical bonding, controls on mineral structure, mineral stability, and crystal growth to provide a foundation that enables students to understand the nature and occurrence of minerals. Physical, optical, and X-ray powder diffraction techniques of mineral study are described in detail, and common chemical analytical methods are outlined as well. Detailed descriptions of over 100 common minerals are provided, and the geologic context within which these minerals occur is emphasized. Appendices provide tables and diagrams to help students with mineral identification, using both physical and optical properties. Numerous line drawings, photographs, and photomicrographs help make complex concepts understandable. Introduction to Mineralogy not only provides specific knowledge about minerals but also helps students develop the intellectual tools essential for a solid, scientific education. This comprehensive text is useful for undergraduate students in a wide range of mineralogy courses.
The Legacy Letters: Messages of Life and Hope from 9/11 Family Members
Tuesday's Children - 2011
They are first- generation Americans, citizens of other nations, and lifelong New Yorkers. But they all share one thing: They honor their loved ones by living their lives with purpose, and a promise to never forget.These courageous family members share their grief and loss-and hope- speaking in their own words, with love, courage, and strength enough to inspire us all.
Echoes: One Climber's Hard Road to Freedom
Nick Bullock - 2012
Then he discovered the mountains. Making up for lost time, Bullock soon became one of Britain's best climbers, learning his trade in Scotland and Wales, before travelling from Pakistan to Peru.
How to Fish
Chris Yates - 2006
How to Fish is a gem of a book that gets to the heart of the passion for angling: that there's more to fishing than catching fish.
Grand Canyon: The Complete Guide: Grand Canyon National Park
James Kaiser - 2006
This guide divides the attractions into sections—the North Rim, South Rim, Colorado River, and Havasu Falls—with lodging, dining, and camping information given for each. Outfitters for hiking, backpacking, mule rides, and rafting adventures are listed, and carefully researched chapters about the park's history, geology, and wildlife encourage leisurely study of the area's unmatched natural beauty. This book is the winner of the Benjamin Franklin Award for best full-color travel guide and the Independent Publisher Award for best travel guide. About The Complete Guides:With a large number of beautiful, high-quality color photographs, these guides are as browsable as the best coffee table books but also supply travelers with maps, travel tips, and extensive listings for lodging, camping, and sightseeing.
Charles Darwin: The Concise Story of an Extraordinary Man
Tim M. Berra
Berra, whose "Darwin: The Man" lectures are in high demand worldwide, tells the fascinating story of the person and the idea that changed everything. Berra discusses Darwin’s revolutionary scientific work, its impact on modern-day biological science, and the influence of Darwin’s evolutionary theory on Western thought. But Berra digs deeper to reveal Darwin the man by combining anecdotes with carefully selected illustrations and photographs.This small gem of a book includes 20 color plates and 60 black-and-white illustrations, along with an annotated list of Darwin’s publications and a chronology of his life.
Zelda Fitzgerald: The Biography
University Press Biographies - 2017
The chafing restrictions of a typical upbringing in upper-class, small town Alabama simply did not apply to Zelda, who was described as an unusual child and permitted to roam the streets with little supervision. Zelda refused to blossom into a typical 'Southern belle' on anyone's terms but her own and while still in high school enjoyed the status of a local celebrity for her shocking behavior. Everybody in town knew the name Zelda Sayre. Queen of the Montgomery social scene, Zelda had a different beau ready and willing to show her a good time for every day of the week. Before meeting F. Scott Fitzgerald, Zelda's life was a constant pursuit of pleasure. With little thought for the future and no responsibilities to speak of, Zelda committed herself fully to the mantra that accompanied her photo in her high school graduation book: "Why should all life be work, when we all can borrow. Let's think only of today, and not worry about tomorrow." But for now Zelda was still in rehearsal for her real life to begin, a life she was sure would be absolutely extraordinary. Zelda Sayre married F. Scott Fitzgerald on the 3rd of April 1920 and left sleepy Montgomery behind in order to dive headfirst into the shimmering, glamourous life of a New York socialite. With the publication of Scott's first novel, This Side of Paradise, Zelda found herself thrust into the limelight as the very epitome of the Flapper lifestyle. Concerned chiefly with fashion, wild parties and flouting social expectations, Zelda and Scott became icons of the Jazz Age, the personification of beauty and success. What Zelda and Scott shared was a romantic sense of self-importance that assured them that their life of carefree leisure and excess was the only life really worth living. Deeply in love, the Fitzgeralds were like to sides of the same coin, each reflecting the very best and worst of each other. While the world fell in love with the image of the Fitzgeralds they saw on the cover of magazines, behind the scenes the Fitzgerald's marriage could not withstand the tension of their creative arrangement. Zelda was Scott's muse and he mercilessly mined the events of their life for material for his books. Scott claimed Zelda's memories, things she said, experiences she had and even passages from her diary as his possessions and used them to form the basis of his fictional works. Zelda had a child but the domestic sphere offered no comfort or purpose for her. The Flapper lifestyle was not simply a phase she lived through, it formed the very basis of her character and once the parties grew dull, the Fitzgeralds' drinking became destructive and Zelda's beauty began to fade, the world held little allure for her. Zelda sought reprieve in work and tried to build a career as a ballet dancer. When that didn't work out she turned to writing but was forbidden by Scott from using her own life as material. Convinced that she would never leave her mark on the world as deeply or expressively as Scott had, Zelda retreated into herself and withdrew from the people she knew in happier times. The later years of Zelda's life were marred by her detachment from reality as, diagnosed with schizophrenia, Zelda spent the last eighteen years of her life living in and out of psychiatric hospitals. As Scott's life unraveled due to alcohol abuse, Zelda looked back on the years they had spent together, young and wild and beautiful, as the best of her life. She may have been right but she was wrong about one thing, Zelda did leave her mark on the world and it was a deep and expressive mark that no one could have left but her. Zelda Fitzgerald: The Biography
The Naked Surgeon: the power and peril of transparency in medicine
Samer Nashef - 2015
We all have one, but most of us will never see one. The heart surgeon now has that privilege but, for centuries, the heart was out of reach even for surgeons. So when a surgeon nowadays opens up a ribcage and mends a heart, it remains something of a miracle, even if, to some, it is merely plumbing.
As with plumbers, the quality of surgeons’ work varies. As with plumbers, surgeons’ opinion of their own prowess and their own attitude to risk are not always reliable. Measurement is key. We’ve had a century of effective evidence-based medicine. We’ve had barely a decade of thorough monitoring of clinical outcomes. Thanks to the ground-breaking risk modelling of pioneering surgeons like Samer Nashef, we at last know how to judge whether an operation is in a patient’s best interest, which hospital and surgeon would be best for that operation, when it might best be performed and what the exact level of risk is. We have at last made what is important in surgery measurable. But how should surgeons, and their patients, use these newfound insights? Ever since his days as a medical student, Samer Nashef has challenged the medical profession to be more open and more accurate about the success of surgical procedures, for the sake of the patients. In The Naked Surgeon, he unclothes his own profession to demonstrate to his reader (and prospective patient) many revelations, such as the paradox at the heart of the cardiac surgeon’s craft: the more an operation is likely to kill you, the better it is for you. And he does so with absolute clarity, fluency and not a little wit.
Young Einstein: From the Doxerl Affair to the Miracle Year
L. Randles Lagerstrom - 2013
In 1905 an unknown 26-year-old clerk at the Swiss Patent Office, who had supposedly failed math in school, burst on to the scientific scene and swept away the hidebound theories of the day. The clerk, Albert Einstein, introduced a new and unexpected understanding of the universe and launched the two great revolutions of twentieth-century physics, relativity and quantum mechanics. The obscure origin and wide-ranging brilliance of the work recalled Isaac Newton’s “annus mirabilis” (miracle year) of 1666, when as a 23-year-old seeking safety at his family manor from an outbreak of the plague, he invented calculus and laid the foundations for his theory of gravity. Like Newton, Einstein quickly became a scientific icon--the image of genius and, according to Time magazine, the Person of the Century.The actual story is much more interesting. Einstein himself once remarked that “science as something coming into being ... is just as subjectively, psychologically conditioned as are all other human endeavors.” In this profile, the historian of science L. Randles Lagerstrom takes you behind the myth and into the very human life of the young Einstein. From family rifts and girlfriend troubles to financial hardships and jobless anxieties, Einstein’s early years were typical of many young persons. And yet in the midst of it all, he also saw his way through to profound scientific insights. Drawing upon correspondence from Einstein, his family, and his friends, Lagerstrom brings to life the young Einstein and enables the reader to come away with a fuller and more appreciative understanding of Einstein the person and the origins of his revolutionary ideas.About the cover image: While walking to work six days a week as a patent clerk in Bern, Switzerland, Einstein would pass by the famous "Zytglogge" tower and its astronomical clocks. The daily juxtaposition was fitting, as the relative nature of time and clock synchronization would be one of his revolutionary discoveries in the miracle year of 1905.
Unbeatable: Notre Dame's 1988 Championship and the Last Great College Football Season
Jerry Barca - 2013
With a completely unlikely but forever memorable cast of characters—including the slight, lisping coach Lou Holtz; the star quarterback, Tony Rice; five foot nothing Asian kicker, Reggie Ho; NFL-bound Ricky Watters; and a crazed and ferocious defensive line, among others—Notre Dame whipped millions of fans into a frenzy. This roller coaster season of football includes the infamous Catholics vs. Convicts game (Notre Dame vs. Jimmy Johnson's #1 ranked Miami Hurricanes). The two teams were undefeated when they met at Notre Dame Stadium, with the Irish winning in the final seconds by a final score of 31-30.With original reporting and interviews with everyone from the players to the coaches, detailed research, and access to the Notre Dame archives, Jerry Barca tells a gripping story of an unbelievable season and the players who would become legends. More than a Notre Dame book, Unbeatable is a compelling narrative of one of the most incredible sports stories of the last century—the unlikely tale of an underdog team coming together and making history.