Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it.This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace–the corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business.Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this six-hundred-year-old trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes. Corporatism didn’t evolve naturally. The landscape on which we are living–the operating system on which we are now running our social software–was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory. Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and human-scaled society to take its place.

    . . . It should be difficult to get lost forever": These were the haunting last words legendary adventurer Roman Dial received from his son, before the 27-year old disappeared into the jungles of Costa Rica. This is Dial’s intensely gripping and deeply moving account of his two-year quest to unravel the mystery of his son’s fate.In the predawn hours of July 10, 2014, twenty-seven-year-old Cody Roman Dial, the son of preeminent Alaskan scientist and National Geographic Explorer Roman Dial, walked alone into Corcovado National Park, an untracked rainforest along Costa Rica’s remote Pacific Coast that shelters miners, poachers, and drug smugglers. He carried a light backpack and machete. Before he left, he emailed his father: "I am not sure how long it will take me, but I’m planning on doing 4 days in the jungle and a day to walk out. I’ll be bounded by a trail to the west and the coast everywhere else, so it should be difficult to get lost forever."They were the last words Dial received from his son.The Adventurer’s Son recreates the author’s two-year quest to learn the truth about his child’s disappearance. Immediately after Cody Roman’s planned departure date passed without a word from him, Dial set off for Costa Rica. As he trekked through the dense jungle, interviewing locals and searching for clues—the authorities suspected murder—the desperate father was forced to confront the deepest questions about his own life. Roman had raised his son to be fearless, to seek out adventure amid earth’s wildest places. Was he ultimately responsible for his son’s fate?A harrowing story of drama, adventure, and a father’s love for his son, set in the most beautiful and dangerous reaches of the planet, The Adventurer’s Son is a mystery, the memoir of a father and his son, and an unforgettable story of love and profound loss.The Adventurer’s Son includes 25 color photographs.