How can it be possible that the world we see is not objective reality? And how can our senses be useful if they are not communicating the truth? Hoffman grapples with these questions and more over the course of this eye-opening work.Ever since Homo sapiens has walked the earth, natural selection has favored perception that hides the truth and guides us toward useful action, shaping our senses to keep us alive and reproducing. We observe a speeding car and do not walk in front of it; we see mold growing on bread and do not eat it. These impressions, though, are not objective reality. Just like a file icon on a desktop screen is a useful symbol rather than a genuine representation of what a computer file looks like, the objects we see every day are merely icons, allowing us to navigate the world safely and with ease.The real-world implications for this discovery are huge. From examining why fashion designers create clothes that give the illusion of a more “attractive” body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

    Indeed, American students lag behind their peers in other nations, but America remains on the leading edge economically, scientifically, technologically, and militarily. The reason for this paradox, explains Barone in this brilliant essay, is that “from ages six to eighteen Americans live mostly in what I call Soft America—the parts of our country where there is little competition and accountability. But from ages eighteen to thirty Americans live mostly in Hard America—the parts of American life subject to competition and accountability.” While Soft America coddles, Hard America plays for keeps. Educators, for example, protect children from the rigors of testing, ban dodgeball, and promote just about any student who shows up. But most adults quickly figure out that how they do depends on what they produce. Barone sweeps readers along, showing how we came to the current divide—for things weren’t always this way. In fact, no part of our society is all Hard or all Soft, and the boundary between Hard America and Soft America often moves back and forth. Barone also shows where America is headed—or should be headed. We don’t want to subject kindergartners to the rigors of the Marine Corps or leave old people uncared for. But Soft America lives off the productivity, creativity, and competence of Hard America, and we have the luxury of keeping part of our society Soft only if we keep most of it Hard.Hard America, Soft America reveals: • How the American situation is unique: In Europe, schooling is competitive and demanding, but adult life is Soft, with generous welfare benefits, short work hours, long vacations, and state pensions• How the American military has reclaimed the Hard goals and programs it abandoned in the Vietnam era• How Hardness drives America’s economy—an economy that businesses and economists nearly destroyed in the 1970s by spurning competition • How America’s schools have failed because they are bastions of Softness—but how they are finally showing signs of Hardening• The benefits of Softness: How government programs like Social Security were necessary in what was a harsh and unforgiving America• Hard America, Soft America is a stunningly original and provocative work of social commentary from one of this country’s most respected political analysts.From the Hardcover edition.

    He shows that there are many ways of achieving happiness; for example, there is the inherent happiness that comes with the love of a child; the competitive happiness of triumphing over your opponents; the sensual happiness of the hedonist. Rather than preaching a particular behavior or way of life, Morris provides knowledge that we can use, if we wish, to make ourselves happier.

    

    Everything else can be made, bought or created. Our life is made up of around 600,000 hours and every second is of infinite value. We live in an attention economy where corporations are fighting for our time with the goal of monetizing our every second. The money we use loses value and devalues our time through inflation. When we work, we are exchanging our limited time for money whose quantity increases every year. It hasn’t always been this way. People used gold as money for a reason; it was also a limited resource. Now, what does the future hold?Valuing your time is the first step to improving your life. Knowing that your time is the only limited resource makes you more selective about the things you do, the people you spend your time with and the assets you choose to store your wealth in. Once you learn to appreciate your time, you will get busy doing the things you love and start making better financial choices.

    Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.

    It is the thing that snarls at us when we think about making a change in our lives and stops us developing and achieving our potential. In Taming Tigers Jim Lawless shares his proven and inspirational training programme to help you achieve your dreams by taming the Tigers in your life.Now for the first time, you can learn how to use these highly practical rules to overcome your fears and do things you never thought you could - in both your professional and private life.1.Act boldly today - time is limited2.Re-write your rulebook - challenge it hourly3.Head in the direction of where you want to arrive, every day4.It's all in the mind5.The tools for Taming Tigers are all around you6.There is no safety in numbers7.Do something scary everyday8.Understand and control your time to create change9.Create disciplines - do the basics brilliantly10.Never, never give up!Read case studies from people who have changed their lives by following the rules, and hear about Jim's experience of grabbing his own Tiger by the tail, as he went from a thirty-six-year-old overweight non-riding consultant, to a fully-fledged jockey and UK freediving record holder in 12 months - proof that Taming Tigers works!

    Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.

    The other books in the series are The Black Swan, Antifragile,and The Bed of Procrustes.

    The objective here is to explain science in a simple, attractive and fun form that is open to all.The first axiom of this approach was set out as follows: “We believe in the magic of science. We hope to show you that sci-ence is not a secret art, accessible only to a dedicated few. It involves learning about nature and society, and aspects of our existence which affect us all, and which we should all therefore have the chance to understand. We shall interpret science for those who might not speak its language fluently, but want to understand its meaning. We don’t teach, we just tell stories about the beginnings of science, the natural phenomena and the underlying principles through which they occur, and the lives of the people who discovered them.”The aim of the writings collected in this series is to present some key scientific events, ideas and personalities in the form of short stories that are easy and fun to read. Scientific and philo-sophical concepts are explained in a way that anyone may under-stand. Each story may be read separately, but at the same time they all band together to form a wide-ranging introduction to the history of science and areas of contemporary scientific research, as well as some of the recurring problems science has encountered in history and the philosophical dilemmas it raises today.Review“If I were the only survivor on a remote island and all I had with me were this book, a Swiss army knife and a bottle, I would throw the bottle into the sea with the note: ‘Don’t worry, I have everything I need.’”— Ciril Horjak, alias Dr. Horowitz, a comic artist“The writing is understandable, but never simplistic. Instructive, but never patronizing. Straightforward, but never trivial. In-depth, but never too intense.”— Ali Žerdin, editor at Delo, the main Slovenian newspaper“Does science think? Heidegger once answered this question with a decisive No. The writings on modern science skillfully penned by Sašo Dolenc, these small stories about big stories, quickly convince us that the contrary is true. Not only does science think in hundreds of unexpected ways, its intellectual challenges and insights are an inexhaustible source of inspiration and entertainment. The clarity of thought and the lucidity of its style make this book accessible to anyone … in the finest tradition of popularizing science, its achievements, dilemmas and predicaments.”— Mladen Dolar, philosopher and author of A Voice and Nothing More“Sašo Dolenc is undoubtedly one of our most successful authors in the field of popular science, possessing the ability to explain complex scientific achievements to a broader audience in a clear and captivating way while remaining precise and scientific. His collection of articles is of particular importance because it encompasses all areas of modern science in an unassuming, almost light-hearted manner.”— Boštjan Žekš, physicist and former president of the Slovenian Academy of Sciences and Arts

    The term “complexity” can be misleading, however, because what makes West’s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses. Fascinated by issues of aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science, creating a new understanding of energy use and metabolism: West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal’s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient—and lives 25% longer. This speaks to everything from how long we can expect to live to how many hours of sleep we need. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism's body. West's work has been game-changing for biologists, but then he made the even bolder move of exploring his work's applicability to cities. Cities, too, are constellations of networks and laws of scalability relate with eerie precision to them. For every doubling in a city's size, the city needs 15% less road, electrical wire, and gas stations to support the same population. More amazingly, for every doubling in size, cities produce 15% more patents and more wealth, as well as 15% more crime and disease. This broad pattern lays the groundwork for a new science of cities. Recently, West has applied his revolutionary work on cities and biological life to the business world. This investigation has led to powerful insights into why some companies thrive while others fail. The implications of these discoveries are far-reaching, and are just beginning to be explored. Scale is a thrilling scientific adventure story about the elemental natural laws that bind us together in simple but profound ways. Through the brilliant mind of Geoffrey West, we can envision how cities, companies and biological life alike are dancing to the same simple, powerful tune, however diverse and unrelated they are to each other.From the Hardcover edition.

    Tome was born in 1782 near present-day Harrisburg and lived on the upper Susquehanna for much of his life. He tells colorful (and mostly true) tales about his hunting exploits in the Pennsylvania wilderness, as he tracked elk, wolves, bears, panthers, foxes, and other large animals through the state’s north-central mountains, earning wide renown among his contemporaries. His stories contain suspenseful chase scenes, accidents, and narrow escapes, inviting the reader to view a still-wild Pennsylvania through the eyes of one who “was never conquered by man or animal.” Pioneer Life, originally published in 1854, has since been reprinted several times. This classic hunting memoir includes the following chapters: I. Birth and Early Life II. Hunting the Elk III. Capturing a Live Elk IV. Face of the Country V. Face of the Country — Continued VI. Danger From Rattlesnakes VII. Wolf and Bear Hunting VIII. Another Elk Hunt IX. Elk-Hunting on the Susquehannah X. Elk-Hunting — Continued XI. Nature, Habits, and Manner of Hunting the Elk XII. Elk and Bear Hunting in Winter XIII. Hunting on the Clarion River XIV. Hunting and Trapping XV. The Bear, Its Nature and Habits XVI. Hunting Deer at Different Seasons XVII. Nature and Habits of the Panther, Wolf and Fox XVIII. Rattlesnakes and Their Habits XIX. Distinguished Lumbermen, Etc. XX.. Reminiscences of Cornplanter XXI. Indian Eloquence This book originally published in 1854 has been reformatted for the Kindle and may contain an occasional defect from the original publication or from the reformatting

    To understand the universe in the far future, we must first describe its present state and structure on the grand scale, and how its present properties arose. Dr Islam explains these topics in an accessible way in the first part of the book. From this background he speculates about the future evolution of the universe and predicts the major changes that will occur. The author has largely avoided mathematical formalism and therefore the book is well suited to general readers with a modest background knowledge of physics and astronomy.

    He had, therefore, full opportunities of seeing the country and its life from various points of view. He has utilized his observations in an entertaining book. It is not — and does not pretend lo be — a scientific work, or technical in any sense. It gives, however, an excellent idea of conditions and ways of living in the Klondike at all seasons, and of the hardships which the pioneers had to undergo. Nothing but gold — the prospect of wealth — could induce men to live in such a climate, and to combat the many difficulties which it entails. Mr. Lynch, a Californian of means and position, arrived at Dawson in the summer of 1898. As the first discoveries of gold in the Klondike valley were made in August of 1896, Mr. Lynch found a mining town not two years old, unpaved and insanitary, crowded with adventurers of every nation, in fact still a typical “ tough" mining-camp, except that lawlessness and crime were sternly repressed by the vigilant Mounted Police. He spent the following winter in the town, making expeditions to the gold-bearing creeks, examining mines and studying the methods of working them. Early in the spring of 1899 he bought a claim which he believed would repay him and set himself at once to develop it thoroughly. During his stay he had seen Dawson transformed into a paved, sewaged, well built, well lighted city, and the streets, no longer thronged with rough-mannered miners and adventurers, had become the promenade of well dressed business men and ladies (real ladies !) intent on shopping. As one of the earliest of the new species of Klondike miner, he is able to give an account of the transition that took place, largely owing to the enterprise of men of his own stamp, and the book is an interesting addition to Klondike literature. Mr. Lynch's narrative is plainly written, in a way which leads one to believe in its substantial truth. It reads well, and brings out many points which will interest the miner, as well as the casual reader. He had confidence in the future of the country, and believed that it would hold a large population for many years, in spite of the drawbacks of climate.

    In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.