No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community.The End of Membership As We Know It explains:How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.

    Each object is plotted on a detailed, easy-to-use star map, and most of these sights can be found even in a light-polluted sky. Also included are four seasonal all-sky charts that help locate each highlight. You don't need fancy or expensive equipment to enjoy the wonders of the night sky. In fact, as even experienced star gazers know, to go beyond the naked-eye sky and delve deep into the universe, all you need are binoculars ? even the ones hanging unused in your closet. If you don't own any, Binocular Highlights explains what to look for when choosing binoculars for star gazing and provides observing tips for users of these portable and versatile mini-telescopes. Sprial-bound with readable paper spine, full color throughout.

    Duignan describes how, two years ago, he staged a dramatic escape from the elite paramilitary group at the core of the Church, the Sea Organization, and how he narrowly evaded pursuit by the Office of Special Affairs. He looks back on the 22 years he served in the Church's secret army and describes the hours of sleep deprivation, brain-washing and intense religious counseling he endured, as he was molded into a soldier of Scientology. He talks about the money-making-machine at the heart of the Church, the Scientology goal to Clear the Planet and Get Ethics In, and the punishments meted out to anyone who transgresses. We follow his journey through the Church and the painful investigation that leads to his eventual realization that there is something very wrong at Scientology's core.--From publisher description.