It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    With The Phony Marine, Lehrer dives into a highly controversial topicâ��and delivers his most compelling character portrait to date.Hugo Marder is about as unremarkable as they come. On the floor of the Washington, D.C., branch of Nash Brothers, one of the countryâ��s most respected menâ��s stores, Hugo is a wise, reserved salesman. At home, he is a solitary, divorced fifty-year-old with few friends and an eBay addiction. But he has always wanted to make more of his life, dreaming of becoming an artist or a cartoonist. When he was younger, heâ��d always wanted to be a marine.Late one night, Hugo stumbles upon an online auction for a Silver Star, the medal awarded for bravery in battle. He bids and wins. But it is only after he places the lapel pin on his jacket that he realizes the enormity of his actions. Suddenly, ordinary people begin to treat him differently, with dignity and respect. Is he really going to pretend the honor is his own?As Hugo wrestles with his conscience, a transformation begins to take place. He studies the life of a marine, learns the military terminology, body-builds at the gym, even gets a crew cut. When he is reborn as a former marine, his life immediately changes. Is it possible that his deception has unlocked the man he always wanted to be? Through numerous challenges and more than one terrifying ordeal, Hugo Marder must prove his worth. And in the end, he must ask himself: What is a hero?Alive with detail, emotional depth, and unexpected twists of plot, The Phony Marine is a tense, revelatory work of fiction that will cause every reader to consider his or her own stance on what truly makes someone great.

    Each of us struggles every day to define and defend our sense of purpose and integrity, to justify our existence on the planet and to understand, if only within our own hearts, who we are and what we believe in. Do we fight by a code? If so, what is it? What is the Warrior Ethos? Where did it come from? What form does it take today? How do we (and how can we) use it and be true to it in our internal and external lives? The Warrior Ethos is intended not only for men and women in uniform, but artists, entrepreneurs and other warriors in other walks of life. The book examines the evolution of the warrior code of honor and "mental toughness." It goes back to the ancient Spartans and Athenians, to Caesar's Romans, Alexander's Macedonians and the Persians of Cyrus the Great (not excluding the Garden of Eden and the primitive hunting band). Sources include Herodotus, Thucydides, Plutarch, Xenophon, Vegetius, Arrian and Curtius--and on down to Gen. George Patton, Field Marshal Erwin Rommel, and Israeli Minister of Defense, Moshe Dayan.

    (Continued from National Geographic's "Battlefield Afghanistan")This is undoubtedly the most honest and raw account of an Officer's thoughts and actions during combat that has ever been written. After publishing this book, Donny O'Malley's job options are now reduced to low level sales and day labor construction. It is still unclear how he ever made it out of the Marines without court martial.Senior officer's will slam him, military historians will be shocked, and all civilians will be 100% certain he's psychotic.Fortunately, the book is written for the opposite of those mentioned above. It’s written for Enlisted guys.Officers who are brave enough to read will either cry themselves to sleep, jerk themselves off to Donny's picture, or will ask their buddies to write them up for an award with V for having the moral courage to finish the book."My moto boner is still raging strong and I read this book three days ago. I'm certain that my dick is going to explode, and I really don't care, because this book was that fucking good."-Marine I served with."858-555-5555- Hey bro that's my wife's phone number. You can fuck her whenever you want, just wear a condom and try not to blow anywhere near the face. I understand mistakes happen, but do your best. Thanks for writing the book, I really needed that." -Marine I never served with"Just wanted to say that your book is cracking me up. I think the people on the subway think I'm nuts because I can't stop uncontrollably laughing. I think I crack up because I know your jabroni ass and know that the shit you write about that is going on in your head is true, no bullshit. You are completely fucked up, in the good way. If people were to question if you were making this up I could say that it's no bullshit because I spent enough time with you to know that you beat off 10 times a day. I slept above you on ship and heard you beating dick all the time. Fuck it, what man doesn't beat off constantly?It's raw and honest. Like you said, as professional as all of us try to be (officers especially) deep down we are fuckin animals, neanderthals who just love pussy and talking about sucking dick, in a gay way, and when we get the chance, killing bad guys. Anyone who denies that, other than maybe the Col, is a fuckin liar.......PS-your description of Major Dyce is spot on... fuckin moron. Someone should have blew him up." -Lieutenant I served with.A message from the author-This book is a reach-around to all enlisted, and a FUCK YOU to every Officer who has ever written a politically correct, full-of-shit, “I’m a great leader,” book about combat. Every single one of those fucking jerkoffs wrote a book for civilians that not a single enlisted guy ever gave two-shits about. The truth is that Marines love killing more than they love pussy; they fantasize about mowing down insurgents with a 240 on post while 70 virgins take turns blowing them.This is who we are, and I’m sick and tired of nerdy ass book writers hiding our reality from the public.

    I've then compiled the best questions, expanded my answers, and provided much original material to create this book, "FAQ ME".

    Navy SEALs were inserted into the mountains of eastern Afghanistan with the task of collecting intelligence and finding—or killing—a top al Qaeda commander. The SEALs were ambushed by over one hundred Taliban fighters and a horrific battle ensued. The rescue helicopter carrying eight SEALs was shot down by a reported Rocket Propelled Grenade (RPG), killing them instantly and erasing any hope for the SEALs already on the ground. Luttrell was the only survivor. OPERATION RED WINGS is an in-depth examination of the recovery mission to rescue Luttrell, filled with never-before-told details and shocking new revelations. Author Peter Nealen (former USMC Force Recon) and the team at SOFREP have an expansive network within the Special Operations community, providing them with access to exclusive interviews, after action reports, military intel and previously untold accounts of the rescue mission. Nealen and his team have uncovered eyewitness reports that put the "official" story into question as to how the initial rescue helicopter was shot down. If true, this potential coverup will have had severe consequences on subsequent helicopter insertion operations and put lives at risk. Complete with a foreword by former Navy SEAL Brandon Webb, this is a must-have companion to the blockbuster book and upcoming film. (12,000 words)

    nuclear submarine collided with a Japanese fishing vessel in the spring of 2001, the story made national headlines. Navy Commander Scott Waddle, former captain of the U.S.S. Greeneville, was at the center of the controversy. This is the first-hand, never-before-published account of that fatal moment and the heart-breaking avalanche of events that followed.

    

     This area was dangerous and many who had ventured there alone had never returned. But slowly over the course of this century settlers continued to push further west until regions such as West Virginia were populated with more and more adventurous young men and women. The settlement of these lands did not occur without difficulties and colonizers frequently came into conflict with the local Native American populations. Wills De Hass’s remarkable book History of the Early Settlement and Indian Wars of West Virginia is a fascinating history of how the lands of the west were first settled by white emigrants in the eighteenth century and how these settlers came into frequent strife with the Native American tribes who had previously lived there. Beginning with Columbus’ discovery of this great continent Wills De Hass charts the colonization of this expansive land. He records with brilliant detail the early encounters that Europeans had with the men and women that they found already living across the region and explains how various nations from across the Atlantic made their first tentative footholds on this newly discovered land. De Hass records how settlers were not only conflict with Native Americans but also with each other as this region descended into war, firstly during the French and Indian War and shortly afterwards during the American War of Independence. Particularly fascinating throughout the book are the biographical sketches of various well-known frontiersmen who were particularly influential in the Ohio Valley and northwestern Virginia. This book is perfect for anyone interested in the early settlement of western regions prior to 1795 and how this area was frequently in conflict as settlers attempted to assert their rights against the wishes of the Native American populations. Wills de Hass was a lecturer and writer on archaeological and historical subjects. His book History of the Early Settlement and Indian Wars of Western Virginia was first published in 1851 and De Hass passed away 1910.

    Navy fighter/attack pilot from 1956 to 1980. (What it was like to fly jets off aircraft carriers in the days before smart bombs, GPS, and automated carrier landing systems.) After two years at the University of Arizona, the author entered the Naval Aviation Cadet Program in Pensacola, Florida, and became a carrier-qualified jet pilot at age twenty. As a naval aviator, he flew 3,669 hours in thirteen different types of aircraft, made 652 carrier landings (163 of them at night), and flew 183 combat missions during the Vietnam War. He was awarded the Silver Star, the Distinguished Flying Cross, and thirteen Air Medals. He went on to command Attack Squadron 35 aboard USS Nimitz.This is the story.

    His story begins in 2002 as an everyday postal letter carrier in Springfield, Ohio when he gets the call to muster. In the next three years, his life is thrust onto the world stage as an active participant in combat. His unique experiences as an MA (Mortuary Affairs) Marine puts him and his fellow teammates directly into the path of war. Told in first person view, the read what it was like to witness a despotic regime crumble, walk the streets of terrorist held cities on foot patrols, go on Search and Recovery missions to recover the fallen off of the battlefields, and feel the sting of loss of a friend to the harsh realities of war. These are the stories that are never spoken, by a Marine who was there, to return the fallen home with honor.

    Arnett’s clear-eyed coverage incurred the wrath of President Lyndon Johnson and officials on all sides of the conflict. Writing candidly and vividly about his gambles and glories, Arnett also shares his fears and fights in reporting against the backdrop of war. Arnett places readers at the historic pivot-points of Vietnam: covering Marine landings, mountaintop battles, Saigon’s decline and fall, and the safe evacuation of a planeload of 57 infants in the midst of chaos. Peter Arnett’s sweeping view and his frank, descriptive, and dramatic writing brings the Vietnam War to life in a uniquely insightful way for this year’s 40th anniversary of the Fall of Saigon. Arnett won the Pulitzer Prize in 1966 for his Vietnam coverage. He later went on to TV-reporting fame covering the Gulf War for CNN. Includes 21 dramatic photographs from the AP Archive and the personal collection of Peter Arnett. About the Author Peter Arnett started as an intern at his local newspaper at age 18, but knew even then his interest was in covering the world. Less than a decade later, he was traveling the globe for The Associated Press, the first of several major American news organizations he would work for. His Vietnam War coverage for the AP won him the Pulitzer Prize in 1966. Arnett joined CNN at its birth in the early 1980s, earning a television Emmy for his live television coverage of the first Gulf War from Baghdad in 1991. Born in New Zealand in 1934, he later became an American citizen and now lives in Fountain Valley, CA. About The Associated Press The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP.

    When he learned how to see again, he didn't want anyone's pity. People shouldn't feel sorry for him, he decided, and they shouldn't feel sorry for themselves either. Most people's everyday challenges aren't as extreme as surviving combat or working to regain their sight, but that's just Crenshaw's point: If we can meet life's toughest challenges without resenting our luck or complaining, minor daily obstacles aren't worth our outrage. "Microaggressions" and "triggers" from mere words mean little to someone who's had bullets fly by their head. That's Crenshaw's simple lesson in FORTITUDE: Lighten up, toughen up, and get to work on what's important (hint: it's not giving into a culture of outrage, playing the victim, and seeking an apology).FORTITUDE is a no-nonsense advice book for a society desperately in need of tough love. With meditations on perseverance, failure, and finding much-needed heroes, the book is the antidote for a prevailing "safety culture" of trigger warnings and safe spaces. Interspersed with lessons and advice is Crenshaw's own story of how an average American kid from the Houston suburbs has faced all sorts of unexpected situations -- from war zones to the halls of Congress -- and managed to navigate them all with a few simple tricks: a sense of humor and an even greater sense that, no matter what anyone else around us says or does, we are in control of our own destiny.

    Most likely, some were good, others not so good. Maybe one or two were great. One thing is undeniable: Coaches can influence your life in ways that can be negative or positive. A coach can either build you up or tear you down. The world needs better coaches in all walks of life--if you're a parent, a teacher, a co-worker, or a leader, you are also a coach. Which kind of coach do you want to be? Coach to Coach helps you answer this question and shares the secrets to bringing out the best in a person, both on and off the field.For more than twenty years, author Martin Rooney hascoached professional sport stars, Olympic champions, and business leaders to high levels of performance, analyzing thousands of real-life examples of what works and what doesn't. Reading like a simple parable, this engaging book gives you an easy-to-use yet highly effective formula for becoming a better coach for your teams, in your business, and in your personal life. Packed with valuable insights and expert advice, this appealing book helps you:Learn how to be a great leader by being a great coach Create positive lives for your children and the people you work with Inspire and motivate the people around you Turn your natural skills and talents into your own unique coaching style Use proven, time-tested coaching strategies to get results Coach to Coach: An Empowering Story About How to Be a Great Leader is an ideal book for coaches, leaders, managers, entrepreneurs, educators, parents, and anyone wanting to bring out the best in those around them.

    Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander