Earn six figures as a freelance content marketing writer with this comprehensive how-to guide. This book reveals their secrets. Inside is everything you need to know to start or grow a freelance content marketing business. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love. You’ll learn how to: • Craft an LOI that’s worth $10k or more • Create a website and LinkedIn profile that brings clients to you • Tap into your experience and skills to find your perfect niches • Write great content that your clients love • Design a business that gives you work-life balance

    Aimed at undergraduate/MBA-level courses in business ethics in the departments of philosophy or business, this comprehensive text provides a balanced and up-to-date treatment of some of the most prominent issues of business ethics.

    HP demonstrates: * What is the best approach to take when creating book covers* How to optimize your book's description page* Choosing the category of your book* The question of pricing your book* The importance of Social Media and, more specifically, Facebook, Twitter and Blogging* How to get reviews including interviews with leading Review websites such as Dear Author* What to feature on your website* The importance of Search Engine Optimization* A Q&A with the people from Pubit!, the self publishing platform of Barnes and Noble* The seven steps of self publishing success from the owner of Smashwords, one of the largest and most well known self-publishing platforms* Tips and tidbits from Goodreads, the world's largest online book club website* And so much more!

    Now in the fourth completely revised edition, nine new chapters detail restaurant layout, new equipment, principles for creating a safer work environment, and new effective techniques to interview, hire, train, and manage employees. We provide a new chapter on tips and IRS regulations as well as guidance for improved management, new methods to increase your bottom line by expanding the restaurant to include on- and off-premise catering operations. We ve added new chapters offering food nutrition guidelines and proper employee training. The Fourth Edition of the Restaurant Manager s Handbook is an invaluable asset to any existing restaurant owner or manager as well as anyone considering a career in restaurant management or ownership. All existing chapters have new and updated information. This includes extensive material on how to prepare a restaurant for a potential sale. There is even an expanded section on franchising. You will find many additional tips to help restaurant owners and managers learn to handle labor and operational expenses, rework menus, earn more from better bar management, and introduce up-scale wines and specialties for profit. You will discover an expanded section on restaurant marketing and promotion plus revised accounting and budgeting tips. This new edition includes photos and information from leading food service manufacturers to enhance the text. This new, comprehensive 800-page book will show you step-by-step how to set up, operate, and manage a financially successful food service operation. The author has taken the risk out of running a restaurant business. Operators in the non-commercial segment as well as caterers and really anyone in the food service industry will rely on this book in everyday operations. Its 28 chapters cover the entire process of a restaurant start-up and ongoing management in an easy-to-understan

    The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:1. Consumerization of technology and the new C-suite2. Data’s influence in driving decisions3. Digital marketing transformation4. The future of work5. Matrix commerceDigital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

    Not only will you get sucked into the rollercoaster relationship of Amber and Dylan, but you’ll learn hundreds of money lessons along the way, giving you the tools to drive your financial destiny. As the book begins, Amber thinks her finances are under control, but her worldview crumbles when she encounters her college flame, Dylan, and his unusual perspective on money. While Amber and her friends were finishing their degrees, Dylan dropped out to pursue a different goal: Financial Independence. Amber doesn’t even know what Financial Independence means when she reconnects with Dylan seven years later. What she does know is that there’s nothing exciting about his lifestyle. At first she writes him off as a bum, but the more she questions, the more she realizes that how calculated his financial choices are. He’s not struggling for money; he’s building a Cash Machine. Amber wants to give Dylan another chance, but realizes she can never build a life with him until she understands his financial path. So she asks Dylan to teach her how to build a Cash Machine of her own. Unlike other personal finance books, that are normally written by finance experts and that only cover the areas of their expertise, The Cash Machine was not written by financial experts. Just the opposite. Before starting The Cash Machine, Dave and Chana Mason found themselves deeply in debt, despite having earned significant amounts of money in their careers. They came to realize that what they didn’t understand about money really was hurting them, and that the time had come to get themselves a strong financial education. And when Dave and Chana want to grow in some area, they find that there’s no better way than to research and write a novel on the subject. The result is a novel that has more financial lessons than any personal finance book they’ve ever seen, all taught through a story to make the lessons really stick. The lessons taught inside include: Credit Card Hacks. How to turn the high interest credit card arena in your favor Stock Market Strategies: How to get the highest returns from the market without getting your savings eaten up in fees Real Estate: Bring your housing costs down to zero and use real estate to generate equity and passive income Tax Shelters: Build your wealth faster by earning and growing it tax free Transportation: The fastest area to gain financial traction Discover hundreds of financial lessons, seamlessly taught within a novel you won’t want to put down. The Cash Machine isn’t just another money book. This page-turning love story teaches hundreds of financial lessons, giving you the tools to drive your financial destiny.

    That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks—full of laughs, zany promotions, and free giveaways—enjoyable for everyone, but also how it can turn any organization into a thriving one.

    

    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

    It is written for courses teaching leadership theory and application. The Leadership Experience integrates recent ideas and practices with established scholarly research in a way that makes the topic of leadership come alive.

    Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    Behaves! Her imagination always manages to run away at the worst possible times-like when she's in class, or when she's doing her homework, or when she's practicing the piano...which gets her into all sorts of trouble! But trouble for Kyla May means amazing adventures for readers... If you had weird parents, boring teachers, and were stuck in detention, wouldn't you daydream too? Join Kyla May and her fabulous sidekick, Fifibelle the poodle, as she imagines what it would be like to be a world-famous fashion model, a superglam rock-diva, a prima ballerina-and more!

    To you, I present An Altcoin Trader's HandbookThe exponential growth of the cryptosphere over the previous half-decade has brought with it a plethora of life-changing speculative opportunities. Where traditional financial markets seem inaccessible and ineffectual due to the prevalence of high fees and low returns, the emergence of a worldwide market of decentralised alternatives to Bitcoin allows for those unable (or unwilling) to navigate the often-slippery world of hedge funds and investment banks the chance to realise financial freedom.This, of course, is no effortless journey, and this book does not profess to be a get-rich-quick scheme of any sort. Instead, An Altcoin Trader's Handbook merges almost five years of tragicomic yet insightful anecdotes on the ever-evolving nature of the cryptosphere with a comprehensive strategy for profitable altcoin speculation. The book focuses on maximising the upside potential of capital whilst diminishing downside risks, both of which are possible with speculation on so-called 'microcap' and 'lowcap' altcoins, given the application of proper risk management. Above all, the reader will learn, in exhaustive detail, the three-stage process of research, accumulation and distribution that has been the bedrock of my own success in the space. The journey will be intensive - often arduous - but will, with some good fortune, result in an individual most well-equipped to capitalise on the greatest glut of financial opportunity the world has ever seen.