No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    Hank Greenberg, one of the most exciting sluggers in baseball history, gave the people of Detroit a reason to be proud.But America was facing more than economic hardship. With the Nazis gaining power across Europe, political and social tensions were approaching a boiling point. As one of the few Jewish athletes competing nationally, Hank Greenberg became not only an iconic ball player, but also an important and sometimes controversial symbol of Jewish identity and the American immigrant experience.When Hank joined the Detroit Tigers in 1933, they were headed for a dismal fifth-place season finish. The following year, with Hank leading the charge, they were fighting off the Yankees for the pennant. As his star ascended, he found himself cheered wherever he went. But there were other noises also. On and off the field, he met with taunts and anti-Semitic threats. Yet the hardship only drove him on to greater heights, sharing the spotlight with the most legendary sluggers of the day, including Babe Ruth, Jimmie Foxx, and Lou Gehrig.Hank Greenberg offers an intimate account of the man’s life on and off the field. It is a portrait of integrity, triumph over adversity, and one of the greatest baseball players to ever grace the field.

    His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."Mixed in with Lyons's uproarious tale of his rise and fall at Hubspot is a trenchant analysis of the start-up world, a de facto conspiracy between those who start companies and those who fund them, a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to reach an IPO and cash out. With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and "wantrapreneurs," bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble.

    Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of children—whether through donated eggs, rented wombs, or cross-border adoption—has become a multibillion dollar industry that has left science, law, ethics, and commerce deeply at odds.In The Baby Business, Debora Spar argues that it is time to acknowledge the commercial truth about reproduction and to establish a standard that governs its transactions. In this fascinating behind-the-scenes account, she combines pioneering research and interviews with the industry’s top reproductive scientists and trailblazers to provide a first glimpse at how the industry works: who the baby-makers are, who makes money, how prices are set, and what defines the clientele. Fascinating stories illustrate the inner workings of market segments--including stem cell research, surrogacy, egg swapping, “designer babies,” adoption, and human cloning--as Spar explores the moral and legal challenges that industry players must address.The first purely commercial look at an industry that deals in humanity’s most intimate issues, this book challenges us to consider the financial promise and ethical perils we’ll face as the baby business moves inevitably forward.

    The Last Innocents is a thoughtful, technicolor portrait of these six players—friends, mentors, confidants, rivals, and allies—and their storied team that offers an intriguing look at a sport and a nation in transition. Bringing into focus the high drama of their World Series appearances from 1962 to 1972 and their pivotal games, Michael Leahy explores these men’s interpersonal relationships and illuminates the triumphs, agonies, and challenges each faced individually.Leahy places these men’s lives within the political and social maelstrom that was the era when the conformity of the 1950s gave way to demands for equality and rights. Increasingly frustrated over a lack of real bargaining power and an iron-fisted management who occasionally meddled in their personal affairs, many players shared an uneasy relationship with the team’s front office. This contention mirrored the discord and uncertainty generated by myriad changes rocking the nation: the civil rights movement, political assassinations, and growing hostility to the escalation of the Vietnam War. While the nation around them changed, these players each experienced a personal and professional metamorphosis that would alter public perceptions and their own.Comprehensive and artfully crafted, The Last Innocents is an evocative and riveting portrait of a pivotal era in baseball and modern America.

    In the aftermath of that six-year old's abduction and slaying in 1981, everything about the nation's regard and response to missing children changed.The shock of the crime and the inability of law enforcement to find Adam's killer put an end to innocence, and altered our very perception of childhood itself - gone forever are the days when young children burst out the doors of American homes with a casual promise to be home by dark. And, due in large part to the efforts of Adam's parents, John and Reve Walsh, the entire mechanism of law enforcement has transformed itself in an effort to protect our children.Before Adam went missing, there were no children's faces on milk cartons and billboards, no Amber Alerts, no national Center for Missing and Abused Children, no national databases for crimes against children, no registration of pedophiles - in fact, it was easier to mobilize the FBI to search for a stolen car or missing horse than for a kidnapped child. Such facts may be sad testimony to the weariness of a modern world, but there is also an uplifting aspect to Adam's story - the 27 years of undaunted effort by decorated Miami Beach Homicide Detective, Joe Matthews, to track down Adam's killer and bring justice to bear at long last.Bringing Adam Home tells the story - the good, the bad, and the ugly - of what it took for one cop to accomplish what an entire system of law enforcement could not. Matthews' achievement is a stirring one, reminding us that such concepts as hard work, dedication, and love, survive, and that goodness can prevail.

    But that's just one piece of the story of this fascinating metropolis of 1.5 million people - and counting. With more than 6,000 people rushing to the valley each month, Las Vegas responded to the influx with enthusiasm and a can-do attitude, all while coping with enormous economic, social and political challenges. This carefully documented history focuses on the most exciting and chaotic decade in Las Vegas history: the 1990s. Veteran journalist Geoff Schumacher captures the true essence of Las Vegas, seeing past the neon and discovering the multi-faceted communities beyond.

    The coal burned up, but the slate didn’t. The heat turned it rose and orange and lavender. The dirt road I lived on was paved with that sharp-edged rock. We called it Red Dog. My grandmother always told me, ‘Don’t you go running on that Red Dog road.’ But oh, I did.”  Gypsies, faith-healers, moonshiners, and snake handlers weave through Drema’s childhood in 1940s Appalachia after Drema’s father is killed in the coal mines, her mother goes off to work as a Rosie the Riveter, and she is left in the care of devout Pentecostal grandparents. What follows is a spitfire of a memoir that reads like a novel with intrigue, sweeping emotion, and indisputable charm. Drema’s coming of age is colored by tent revivals with Grandpa, jitterbug lessons, and traveling carnivals, and though it all, she serves witness to a multi-generational family of saints and sinners whose lives defy the stereotypes. Just as she defies her own. Running On Red Dog Road is proof that truth is stranger than fiction, especially when it comes to life and faith in an Appalachian childhood.

    But long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge, even if it didn’t quite work out as planned. Whether it was buying a neighborhood laundromat or talking a bank into a loan for some equipment to start a lawn-mowing service, Chip always knew that the most important thing was to take that first step.In Capital Gaines, we walk alongside him as he relives some of his craziest antics and the lessons learned along the way. His mentors taught him to never give up and his family showed him what it meant to always have a positive attitude despite your circumstances. Throw in a natural daredevil personality and a willingness to do (or eat!) just about anything, and you have the life and daily activity of Chip Gaines.Capital Gaines is the perfect book for anyone looking to succeed not only in business but more importantly in life.

    In 1937, a schoolteacher on the island of Maui challenged a group of poverty-stricken sugar plantation kids to swim upstream against the current of their circumstance. The goal? To become Olympians. They faced seemingly insurmountable obstacles. The children were Japanese-American and were malnourished and barefoot. They had no pool; they trained in the filthy irrigation ditches that snaked down from the mountains into the sugarcane fields. Their future was in those same fields, working alongside their parents in virtual slavery, known not by their names but by numbered tags that hung around their necks. Their teacher, Soichi Sakamoto, was an ordinary man whose swimming ability didn't extend much beyond treading water. In spite of everything, including the virulent anti-Japanese sentiment of the late 1930s, in their first year the children outraced Olympic athletes twice their size; in their second year, they were national and international champs, shattering American and world records and making headlines from L.A. to Nazi Germany. In their third year, they'd be declared the greatest swimmers in the world. But they'd also face their greatest obstacle: the dawning of a world war and the cancellation of the Games. Still, on the battlefield, they'd become the 20th century's most celebrated heroes, and in 1948, they'd have one last chance for Olympic glory. They were the Three-Year Swim Club. This is their story.*Includes Reading Group Guide*

    V. Wood. Three Years in Wonderland presents the never-before-told, full story of -the happiest place on earth.- Using information from over one hundred unpublished interviews, Todd James Pierce lays down the arc of Disneyland's development from an idea to a paragon of entertainment.In the early 1950s, the Disney brothers hired Wood and his team to develop a feasibility study for an amusement park Walt wanted to build in southern California. -Woody- quickly became a central figure. In 1954, Roy Disney hired him as Disneyland's first official employee, its first general manager, and appointed him vice president of Disneyland, Inc., where his authority was exceeded only by Walt. A brilliant project manager, Wood was also a con man of sorts. Previously, he had forged his university diploma. A smooth-talker drawn to Hollywood, the first general manager of Disneyland valued money over art. As relations soured between Wood and the Disney brothers, Wood found creative ways to increase his income, leveraging his position for personal fame. Eventually, tensions at the Disney park reached a boiling point, with Walt demanding he be fired.In compelling detail, Three Years in Wonderland lays out the struggles and rewards of building the world's first cinematic theme park and convincing the American public that a $17 million amusement park was the ideal place for a family vacation. The early experience of Walt Disney, Roy Disney, and C. V. Wood is one of the most captivating untold stories in the history of Hollywood. Pierce interviewed dozens of individuals who enjoyed long careers at the Walt Disney Company as well as dozens of individuals who--like C. V. Wood--helped develop the park but then left the company for good once the park was finished. Through much research and many interviews, Three Years in Wonderland offers readers a rare opportunity to stand shoulder-to-shoulder with the men and women who built the best-known theme park in the world.

    . . Mr. Colletti's book might be even more groundbreaking [than Moneyball] in some ways: It's a nearly unprecedented opportunity to see what running a baseball franchise looks like through the eyeballs of an actual general manager. . . [Colletti] has a gift for entertaining storytelling. . . These are stories modern general managers rarely tell, except in late-night gatherings at their favorite bars with people they know and trust. So to read them here, told in such colorful detail, makes you feel as if Ned Colletti has just invited you to plop down on the next bar stool." --Wall Street Journal "Ned Colletti is a baseball treasure with fascinating stories to tell from inside the game. The Big Chair is your all-access pass. After reading this book, you will not only understand the job of a general manager better but also the game of baseball itself."--Tom Verducci, author of The Cubs Way and co-author of The Yankee YearsAn unprecedented, behind-the-scenes look at the career of famed former Los Angeles Dodgers General Manager (a position also known as "The Big Chair"), whose tenure spanned nine of the most exciting and turbulent years in the franchise's history.During his tenure with the Dodgers, Colletti had the highest winning percentage of any general manager in the National League. In The Big Chair, he lets readers in on the real GM experience from his unique vantage point--sharing the inner workings of three of the top franchises in the sport, revealing the out-of-the-headlines machinations behind the trades, the hires and the deals; how the money really works; how the decision-making really works; how much power the players really have and why--the real brass tacks of some of the most pivotal decisions made in baseball history that led to great success along with heartbreak and failure on the field. Baseball fans will come for the grit and insight, stay for the heart, and pass it on for the wisdom.Ned Colletti began his MLB career with his beloved hometown team, the Chicago Cubs, more than 35 years ago. He worked in Chicago for a dozen years and was in the front office when the Cubs won the National League East in 1984 and 1989, after which he moved on as director of baseball operations for the SF Giants. By 1996, he became the Assistant GM for the Giants, before being hired as the GM in Los Angeles in 2006. There he oversaw the Dodgers through the highly publicized and acrimonious divorce battle between Frank and Jamie McCourt that culminated in the equally highly publicized sale of the team. He was present at the press conference where Don Mattingly, having just watched his team eliminated from the playoffs, used the post-season conference to vehemently discuss his lack of a contract extension. He brought marquee names like Greg Maddux and Clayton Kershaw to LA, as well as marquee drama with the likes of Manny Ramirez and Yasiel Puig; hired future Hall of Famer Joe Torre as manager; and oversaw fourteen Dodgers playoff wins. And these are just a few of the highlights.Colletti serves up a huge dish of first-hand experiences with some of the biggest names in baseball history (Barry Bonds, Greg Maddux, Don Mattingly, Don Zimmer, Tommy Lasorda, Scott Boras, Vin Scully, and more). From his humble early years living in a Chicago garage to his path to one of the most prestigious positions in professional sports, his very public and illustrious career has left a permanent handprint in the history of America's sport--and now he's ready to share the insight only those who have sat in The Big Chair have ever seen.

    But three? It's enough to make you believe in the supernatural. The Cleveland Indians were surely tempting the fates when they traded away Rocky Colavito. He was young, strong, rugged, popular, and coming off back-to-back 40 home run/100 RBI seasons. He was the type of player you just don't trade, especially not for a three-years-older singles hitter, even if Harvey Kuenn had just won the American League batting title. Frank Lane's blunder could be expected to hurt the Tribe's pennant chances for a while. But for a generation? In the thirteen years before the trade, the Indians finished above .500 twelve times, and were first, second, or third in the league nine times. In the thirty-three years since the trade, they've finished above .500 six times, and were in the top three in their league just once (never finishing as high as third in their division). With the sharp-edged wit and keen eye for detail that have made him Cleveland's favorite sportswriter, Terry Pluto looks at the strange goings-on of the past thirty-plus years, unusual occurrences that could only be the result of some cosmic plan. Other teams lose players to injuries; the Indians lose them to alcoholism (Sam McDowell), a nervous breakdown (Tony Horton), and the pro golf tour (Ken Harrelson - okay, so it was only for a little while). Other teams bask in the glow when a young star plays in the All-Star Game in his first full season; the Indians saw catcher Ray Fosse's career derailed by a homeplate collision with Pete Rose in the 1970 midsummer classic. Other teams make deals to improve the ballclub; the Indians had to trade young Dennis Eckersley because his wife had fallen in love with hisbest friend and teammate, Rick Manning. Through long years of trials and tribulations that would have tested Job, the Indians' faithful have continued to come to huge, drafty Cleveland Stadium. Pluto understands the fierce attachment Tribe fans feel for their team, because he's

    He was one of the most famous athletes in the country, in the midst of a record-breaking season with the legendary 1927 World Series–winning Yankees. In an effort to grow Lou’s star, pioneering sports agent Christy Walsh arranged for Lou’s tale of baseball greatness to syndicate in newspapers across the country. Those columns were largely forgotten and lost to history—until now. Lou comes alive in this “must-read” (Tyler Kepner, The New York Times) memoir. It is an inspiring, heartfelt rags-to-riches tale about a poor kid from New York who became one of the most revered baseball players of all time. Fourteen years after his account, Lou would tragically die from ALS, a neuromuscular disorder now known as Lou Gherig’s Disease. His poignant autobiography is followed by an insightful biographical essay by historian Alan D. Gaff. Here is Lou—Hall of Famer, All Star, MVP, an “athlete who epitomized the American dream” (Christian Science Monitor)—back at bat.

    Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?