It contains 100,000 books, spread over a mile of shelving, with twisting corridors and roaring fires, and all set in a beautiful, rural town by the edge of the sea. A book-lover's paradise? Well, almost ... In these wry and hilarious diaries, Shaun provides an inside look at the trials and tribulations of life in the book trade, from struggles with eccentric customers to wrangles with his own staff, who include the ski-suit-wearing, bin-foraging Nicky. He takes us with him on buying trips to old estates and auction houses, recommends books (both lost classics and new discoveries), introduces us to the thrill of the unexpected find, and evokes the rhythms and charms of small-town life, always with a sharp and sympathetic eye.

    Acting was clearly the boy’s destiny, until one day his father disappeared. Destiny suddenly took a backseat to survival. Now, in his riveting memoir, Cranston maps his zigzag journey from abandoned son to beloved star by recalling the many odd parts he’s played in real life—paperboy, farmhand, security guard, dating consultant, murder suspect, dock loader, lover, husband, father. Cranston also chronicles his evolution on camera, from soap opera player trying to master the rules of show business to legendary character actor turning in classic performances as Seinfeld dentist Tim Whatley, “a sadist with newer magazines,” and Malcolm in the Middle dad Hal Wilkerson, a lovable bumbler in tighty-whities. He also gives an inspiring account of how he prepared, physically and mentally, for the challenging role of President Lyndon Johnson, a tour de force that won him a Tony to go along with his four Emmys. Of course, Cranston dives deep into the grittiest details of his greatest role, explaining how he searched inward for the personal darkness that would help him create one of the most memorable performances ever captured on screen: Walter White, chemistry teacher turned drug kingpin. Discussing his life as few men do, describing his art as few actors can, Cranston has much to say about creativity, devotion, and craft, as well as innate talent and its challenges and benefits and proper maintenance. But ultimately A Life in Parts is a story about the joy, the necessity, and the transformative power of simple hard work.

    He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.