Punishments. Prices. The Nobel Prize. Candy Crush. Incentives take more forms than you might expect and they can be hard to spot, but they shape our lives in ways that we rarely examine.Some incentives are obvious, like for example, publicly committing to doing something you dislike in order to motivate you to do something difficult, like lose weight. But, many of the most powerful incentives are accidental, and invisible even to those who designed them. Some are tame – and some are most definitely not. Whether it’s bounties for criminals or Instagrammable meals, training your dog or saving the planet, incentives regularly backfire, go missing, mutate and evolve. Without oversight, their unintended consequences can have very global effects. In Incentivology, economist Jason Murphy uncovers the huge incentive systems we take for granted and turns them inside out. In lively, entertaining prose he explores the mechanisms behind many tremendous successes and spectacular failures in our history, culture and everyday lives, and shows us how to use (or lose) incentives in our world at large.

    Carefully reassembled with calm, steady hands, these shards tell the story of an ordinary family that somehow managed to survive the myriad persecutions and repressions of the last century. The family’s pursuit of a quiet, civilized, ordinary life—during such atrocious times—is itself a strange odyssey.In dialogue with thinkers like Roland Barthes, W. G. Sebald, Susan Sontag, and Osip Mandelstam, In Memory of Memory is imbued with rare intellectual curiosity and a wonderfully soft-spoken, poetic voice. Dipping into various genres—essay, fiction, memoir, travelogue, and history—Stepanova assembles a vast panorama of ideas and personalities and offers a bold exploration of cultural and personal memory.

    Jews, lapsed Jews, and their spouses and friends will surely learn a thing or ten while devouring this addictively readable mix of practical information, fun facts and figures, and amusing trivia. Including information on key figures from Saul to Seinfeld, a lesson in proper Jew-fro care, and a basic guide to all those second-tier holidays no one ever celebrates, this engaging compendium is perfect for gifting or for simply learning more while being thoroughly entertained.

    The year 2000 is alternatively the year 2544 (Buddhist), 6236 (Ancient Egyptian), 5761 (Jewish) or simply the Year of the Dragon (Chinese). The story of the creation of the Western calendar, which is related in this book, is a story of emperors and popes, mathematicians and monks, and the growth of scientific calculation to the point where, bizarrely, our measurement of time by atomic pulses is now more accurate than time itself: the Earth is an elderly lady and slightly eccentric - she loses half a second a century. Days have been invented (Julius Caesar needed an extra 80 days in 46BC), lost (Pope Gregory XIII ditched ten days in 1582) and moved (because Julius Caesar had 31 in his month, Augustus determined that he should have the same, so he pinched one from February).

    We understand that new words must be created for new things, but the way English is spoken today rubs many of us the wrong way. Whether it’s the use of literally to mean “figuratively” rather than “by the letter,” or the way young people use LOL and like, or business jargon like What’s the ask? -- it often seems as if the language is deteriorating before our eyes.But the truth is different and a lot less scary, as John McWhorter shows in this delightful and eye-opening exploration of how English has always been in motion and continues to evolve today. Drawing examples from everyday life and employing a generous helping of humor, he shows that these shifts are a natural process common to all languages, and that we should embrace and appreciate these changes, not condemn them.Words on the Move opens our eyes to the surprising backstories to the words and expressions we use every day. Did you know that silly once meant “blessed”? Or that ought was the original past tense of owe? Or that the suffix -ly in adverbs is actually a remnant of the word like? And have you ever wondered why some people from New Orleans sound as if they come from Brooklyn?McWhorter encourages us to marvel at the dynamism and resilience of the English language, and his book offers a lively journey through which we discover that words are ever on the move and our lives are all the richer for it.

    Combining linguistics and cultural history, Gaston Dorren takes us on an intriguing tour of the continent, from Proto-Indo-European (the common ancestor of most European languages) to the rise and rise of English, via the complexities of Welsh plurals and Czech pronunciation. Along the way we learn why Esperanto will never catch on, how the language of William the Conqueror lives on in the Channel Islands and why Finnish is the easiest European language.Surprising, witty and full of extraordinary facts, this book will change the way you think about the languages around you. Polyglot Gaston Dorren might even persuade you that English is like Chinese.

    It has been inspired by the scientific ferment that swept through Britain at the end of the 18th century, and which Holmes now radically redefines as 'the revolution of Romantic Science'.

    Many books on the plague rely on statistics to tell the story: how many people died; how farm output and trade declined. But statistics can’t convey what it was like to sit in Siena or Avignon and hear that a thousand people a day are dying two towns away. Or to have to chose between your own life and your duty to a mortally ill child or spouse. Or to live in a society where the bonds of blood and sentiment and law have lost all meaning, where anyone can murder or rape or plunder anyone else without fear of consequence.In The Great Mortality, author John Kelly lends an air of immediacy and intimacy to his telling of the journey of the plague as it traveled from the steppes of Russia, across Europe, and into England, killing 75 million people—one third of the known population—before it vanished.

    Our society now embraces sharing like never before: time alone is being forced out of our lives by the constant pings of smartphones and prods of social media. But what if solitude still has something to offer us - something we have forgotten, but that we still desperately need? In Solitude, award-winning author Michael Harris examines why being alone matters now more than ever before. He reflects on the paradoxical feeling of isolation that emerges from being constantly connected - and on how learning the beauty of solitude can help us escape it. After all, it is when we are alone that we realise the greatest truths about ourselves. Being alone - really alone - could be the only antidote to the frenzy of our digital age. Rich with stories about the transformative power of solitude, and drawing on the research of the world's leading neuroscientists and behavioural psychologists, Solitude offers a timely and profound exploration of how to be alone - and why it matters for us all.

    Six words that propel ice-hockey-playing tomboy, Arizona, into an alternate dimension. She suddenly finds herself living the life of a glamorous cheerleader. She finds herself transported from her happy life with her dad to living with the mother she hates. Everyone knows her as Arizona Darley, but she isn't. She is Arizona Stevens. As she struggles to find answers she is certain of two things -- that her mother is somehow responsible, and that she wants to go back home to her real life. That's until she meets Kellan...

    Stephen King, Hemingway, Vonnegut, and Orwell detest it. Herman Melville, Henry James, and Rebecca Solnit love it. But why? When is it effective? Have we been misusing it? Should we even care?In Semicolon, Cecelia Watson charts the rise and fall of this infamous punctuation mark, which for years was the trendiest one in the world of letters. But in the nineteenth century, as grammar books became all the rage, the rules of how we use language became both stricter and more confusing, with the semicolon a prime victim. Taking us on a breezy journey through a range of examples—from Milton’s manuscripts to Martin Luther King Jr.’s “Letters from Birmingham Jail” to Raymond Chandler’s The Big Sleep—Watson reveals how traditional grammar rules make us less successful at communicating with each other than we’d think. Even the most die-hard grammar fanatics would be better served by tossing the rule books and learning a better way to engage with language.Through her rollicking biography of the semicolon, Watson writes a guide to grammar that explains why we don’t need guides at all, and refocuses our attention on the deepest, most primary value of language: true communication.

    In the last fifty years, we've zoomed through radically different forms of communication, from typewriters to tablet computers, text messages to tweets. We generate more and more words with each passing day. Hiding in that deluge of language are amazing insights into who we are, how we think, and what we feel.In The Secret Life of Pronouns, social psychologist and language expert James W. Pennebaker uses his groundbreaking research in computational linguistics-in essence, counting the frequency of words we use-to show that our language carries secrets about our feelings, our self-concept, and our social intelligence. Our most forgettable words, such as pronouns and prepositions, can be the most revealing: their patterns are as distinctive as fingerprints.Using innovative analytic techniques, Pennebaker X-rays everything from Craigslist advertisements to the Federalist Papers-or your own writing, in quizzes you can take yourself-to yield unexpected insights. Who would have predicted that the high school student who uses too many verbs in her college admissions essay is likely to make lower grades in college? Or that a world leader's use of pronouns could reliably presage whether he led his country into war? You'll learn why it's bad when politicians use "we" instead of "I," what Lady Gaga and William Butler Yeats have in common, and how Ebenezer Scrooge's syntax hints at his self-deception and repressed emotion. Barack Obama, Sylvia Plath, and King Lear are among the figures who make cameo appearances in this sprightly, surprising tour of what our words are saying-whether we mean them to or not.

    Serving customers ice cream all summer long, she is desperate for some kind of escape.But one afternoon, a terrible lie slips from her tongue. And suddenly everyone wants to talk to her: the press, her schoolmates, and even the boy upstairs. He is the only one who knows the truth, and he is demanding a price for his silence.Then Nofar meets Raymonde, an elderly immigrant whose best friend has just died. Raymonde keeps her friend alive the only way she knows how, by inhabiting her stories. But soon, Raymonde's lies take on a life of their own.Written with propulsive energy, dark humor, and deep insight, The Liar reveals the far-reaching consequences of even our smallest choices, and explores the hidden corners of human nature to reveal the liar, and the truth-teller, in all of us.

    The time is A.D. 1250 and the city is Troyes, capital of the county of Champagne and site of two of the cycle Champagne Fairs—the “Hot Fair” in August and the “Cold Fair” in December. European civilization has emerged from the Dark Ages and is in the midst of a commercial revolution. Merchants and money men from all over Europe gather at Troyes to buy, sell, borrow, and lend, creating a bustling market center typical of the feudal era. As the Gieses take us through the day-to-day life of burghers, we learn the customs and habits of lords and serfs, how financial transactions were conducted, how medieval cities were governed, and what life was really like for a wide range of people.For serious students of the medieval era and anyone wishing to learn more about this fascinating period, Life in a Medieval City remains a timeless work of popular medieval scholarship.

    The Bus Driver Who Wanted to Be God gathers his daring and provocative short stories for the first time in English. Brief, intense, painfully funny, and shockingly honest, Keret's stories are snapshots that illuminate with intelligence and wit the hidden truths of life. As with the best comic authors, hilarity and anguish are the twin pillars of his work. Keret covers a remarkable emotional and narrative terrain-from a father's first lesson to his boy to a standoff between soldiers caught in the Middle East conflict to a slice of life where nothing much happens. Bus Driver includes stories from Keret's bestselling collections in Israel, Pipelines and Missing Kissinger, as well as Keret's major new novella, "Kneller's Happy Campers," a bitingly satirical yet wistful road trip set in the afterlife for suicides.