Stealing the Egg


LeRoy Clary - 2015
    He is warned by night whispers to flee from his tiny mountain village of Dun Mare. The stolen egg of a dragon will pay his way, if he manages to live long enough to sell it. However there are forces against him far beyond his understanding. All he believes he knows about his life and home is false, but the egg of the black dragon is the key. Many believe black dragons do not exist or have gone extinct. Gareth finds himself alone in a strange world of tempest seas, flying dragons, and powerful foes vying for the mental powers he may possess, and for control of the egg. Telepathic teachers a secret sisterhood, and the king's armies willing to kill for a black dragon are only the beginning of Gareth's story. The second book of the series is expected to be published by October of 2015.

Revival: The Struggle for Survival Inside the Obama White House


Richard Wolffe - 2010
    It is an epic tale that follows the president and his inner circle from the crisis of defeat to historic success. Over the span of an extraordinary two months in the life of a young presidency, Obama and his senior aides engaged in a desperate struggle for survival that stands as the measure of who they are and how they govern. Bestselling Obama biographer Richard Wolffe draws on unrivaled access to the West Wing to write a natural sequel to his critically acclaimed book about the president and his campaign. He traces an arc from near death to resurrection that is a repeated pattern for Obama, first as a candidate and now as president. Starting at the first anniversary of the inauguration, Wolffe paints a portrait of a White House at work under exceptional strain across a sweeping set of challenges: from health care reform to a struggling economy, from two wars to terrorism. Revival is a road map to understanding the dynamics, characters, and disputes that shape the Obama White House. It reveals for the first time the fault lines at the heart of the West Wing between two groups competing for control of the president’s agenda. On one side are the Revivalists, who want to return to the high-minded spirit of the presidential campaign. On the other side are the Survivalists, who believe that government demands a low-minded set of compromises and combat. At the center of this compelling story is a man who remains opaque to supporters, staff, and critics alike. What motivates him to risk his presidency on health care? What frustrations does he feel at this incredible time of testing? Written by the author who knows Obama best, Revival is a frank and intimate account of a president struggling to adapt, enduring failure, and outfoxing his foes. It is a must-read volume, full of exclusive insights into the untold and unfinished story of a new force in world politics.

A Social Strategy: How We Profit from Social Media


Mikołaj Jan Piskorski - 2014
    Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express.Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this a social strategy, and he describes how companies such as Yelp and Zynga have done it.Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.