The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. With its interactive design and in-depth, real-world examples and cases, the South Asian edition of Principles of Marketing helps students learn how to create customer value, target the correct market, and build customer relationships.

    It's just an ordinary town after all-except for the fact that it's located near Centralia, a ghost town filled with bottomless pits that appear from nowhere. Determined to survive being the new girl in school, Aramis develops a strategy for her not to get hurt: don't get too close to anybody. But once she meets Vincent, an arrogant young boy with piercing silver eyes, everything changes. When he seemingly rescues her from a mysterious drowning incident, she is suddenly thrust into the thrilling and terrifying world of the Reapers. Now she is caught between Vincent and his father, Death himself, as they engage in a tug-of-war battle for her soul. Will she survive the experience? Or will Death claim her for his own?

    Incorporating sources from history, literature, magazines, and cinema, as well as her own witty anecdotes, Smith has created an engaging, informative guide to modern style.

    But instead of divvying up a fat reward, they're right back to fighting for their lives. Double-crossed and badly weakened, the crew is low on resources, allies, and hope. As powerful forces from around the world descend on Ketterdam to root out the secrets of the dangerous drug known as jurda parem, old rivals and new enemies emerge to challenge Kaz's cunning and test the team's fragile loyalties. A war will be waged on the city's dark and twisting streets—a battle for revenge and redemption that will decide the fate of the Grisha world.

    Better English brings a down-to-earth approach to the learning of English Grammar, pronunciation and spelling and is organized around the problems that most frequently trouble the average literate person.

    Written in 1950, this book gives an historical look at the dangers of teens and reckless driving. After WWII, cars became more accessible, and teens were now hitting the roads for excitement. Many horrific accidents occurred all over the country. Felsen was specifically approached to write a book about the dangers of teen drivers. Bud Crayne was the typical tough guy with a chip on his shoulder. Dressed in a black leather jacket, black boots, and blue jeans, he was not the clean cut kid. Adults cursed him, while teens admired him. He drove fast and wild. His idea was to "drive your way out" of any trouble. While it worked for Bud, others weren't as fortunate. A couple of horrific wrecks make him question his need for speed. Stephen King, when interviewed for an article called Reading While Famous, named Felsen as one of four authors who most influenced him when he was young. He actually used Hot Rod and Henry Gregor Felsen as a book Ben Hanscom was reading in the book "It."

    Just when things get going, as always, life’s plans go against theirs. This story, in its simplicity, shows us the importance of family, trust, dedication and friendship.'Loving someone is not tough; real courage is to be with that person forever.’Bestselling author Anuj Tiwari is a self-confessed mamma’s boy, who draws inspirations for his novel from the love story of his parents, who encourage him to love, live and write... – The Asian Age Myriad shades of romance. – Deccan ChronicleAn unforgettable love story. – Afternoon

    As the school year begins, her grades are up and she's even landed a coveted spot on the high school Brain Bowl team. She and her best friend, Jory Delaney, are determined to have the best junior year ever.Then suddenly Melissa must face some devastating news about her health. At first she refuses to accept the doctor's diagnosis, bust as her illness gets worse she cannot deny the truth. The caring and closeness Melissa feels toward her family and especially Jory help her find the inner strength and courage to face the mysteries of living and dying.

    But can he find safety in the skin of another man...a worse man...a sinner man...?Long before he became the award-winning creator of Matthew Scudder (A WALK AMONG THE TOMBSTONES) and an MWA Grand Master, Lawrence Block penned this tough, unforgettable crime novel, his very first. But as he describes in a new afterword, the book wound up published only eight years later, under a different title and a fake name—and was then lost for half a century. Now appearing for the first time under Block’s real name, with revisions by the author, SINNER MAN is revealed as a powerful work by a young novelist destined to become one of the giants of the mystery genre. First publication in almost 50 years—and first ever under author’s real name! Lawrence Block is one of the most acclaimed living crime writers, having won every major award in the genre (including 5 Edgar Awards) and been named a Grand Master by the Mystery Writers of America Block’s novel A WALK AMONG THE TOMBSTONES became the movie starring Liam Neeson

    . . and their foolish choice. In love with the same man. The wrong man.  Women found him so easy to love. Clay Bowen had it all—charisma, good looks, and power in the glamorous world of television. Laura, the delicate dancer, gave up her dazzling career to marry him and have his child. Nina excelled at everything—except capturing her father’s complete attention. Bambi, his ruthless young “assistant,” thought she was using him. And Susan, a brilliant writer, couldn’t bear to think their twenty-year bicoastal romance was too good to be true.   In her most riveting novel since The Best of Everything, Rona Jaffe weaves a compelling story of passion and obsession. Moving from the glittering capitals of the world and the epicenter of the TV and movie industries to the darkest depths of the human heart, she holds her readers captive to the very last page.  Praise for An American Love Story   “Jaffe comprehends the ambivalence of women in love like few other contemporary novelists.”—New Woman   “Compelling . . . a novel of growth, despair, destruction and realization—a novel to read and have a daughter read.”—UPI  “Savvy and sharp.”—St. Petersburg Times   “Thoughtful, provocative.”—San Antonio Express-News

    Joe has helped hundreds of thousands of people to transform their bodies and feel amazing with his effective workouts and simple recipes. All of the recipes here are organized into reduced-carb and post workout chapters, just like Joe's first three Lean in 15 cookbooks. This makes it a perfect addition for those already familiar with Joe's eating structure (carbs following workouts or on active days) but the meals are also enjoyable and tasty for all, whether you are following Joe's plan or not. Cooking for Family & Friends is a beautifully photographed collection of Joe's easy favorites and crowd-pleasers, such as Roast Chicken with Celeriac Mash and Bacon Greens, BBQ Ribs with Dirty Corn, and Tandoori Chicken Thighs with Chapattis. All the recipes are big on flavor and packed with the hero ingredients you need to impress your friends, fuel your workout and burn fat. Includes metric measures.

    Although she has tried to forget her past, it has not forgotten her, and in the days leading up to Christmas, an unforgiving blizzard traps her in her home with two unlikely roommates who bring her face to face with the hurts of her past-and the hope of a happier future.Will she let go of the past and grad hold of a future full of love and forgiveness? Or will she continue to be haunted by her pain as the snow storm of the century brings with it the hope of lasting joy?

    Since the book is written in pre-independence period, in the guise of love story it serves other purpose of nation building. It subtly pays homage to martyrs of 1857 revolution. It explains strategic importance of Andaman and describes nomadic tribes residing over there. The book also criticizes blind faith prevalent during that time. Savarkar also tells us about the hardships faced by prisoners in Andaman and how these criminal and political convicts helped turn this once inhabitable land into human society.

    Learn how they met! How they came to care for each other! And the beginning of Erma herself!

    When she agrees to take a job in Doctor Graham Redmond's office, the two instantly clash. The same can't be said for the widower's daughter. They quickly form a bond when Lucy begins teaching the little girl to dance. Graham soon realizes how good Lucy is for his daughter—and for him. Yet his late wife's parents don't agree. Their ultimatum to choose between them or Lucy fills Graham with despair. He can't let his daughter lose her grandparents…but he also can't lose the woman who could complete their family.