We don’t even know his name.But now the lid is about to be blown clean off, because the secret files of the world’s most influential* political media adviser are published in this book. Packed with letters, memos, texts, tweets, emails, journal entries, leaked documents and crude doodles, these pages will reveal who The Man in the Room Next Door is and, more importantly, his thoughts on those who employ his services, including Donald ‘dangerous puffin’ Trump, Boris ‘posh motorboat’ Johnson and some of their least competent colleagues.This book is the evidence that anyone can be a world leader. Just as long as they’re wearing the right earpiece.*fictional

    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.