Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    Beginners and intermediate developers will appreciate the comprehensive tutorial that walks step-by-step through building a real client/server database, from concept to deployment and beyond -- and points out key pitfalls to avoid throughout the process. Experienced users will appreciate the book's comprehensive coverage of the Transact-SQL language, from basic to advanced level; detailed ODBC database access information; expert coverage of concurrency control, and more. The book includes thorough, up-to-the-minute guidance on building multi-tier applications; SQL Server performance tuning; and other crucial issues for advanced developers. For all database developers, system administrators, and Web application developers who interact with databases in Microsoft-centric environments.

    Each idiom comes with a detailed description, example code showing the "wrong" way to do it, and code for the idiomatic, "Pythonic" alternative. *This version of the book is for Python 2.7.3+. There is also a Python 3.3+ version available.* "Writing Idiomatic Python" contains the most common and important Python idioms in a format that maximizes identification and understanding. Each idiom is presented as a recommendation to write some commonly used piece of code. It is followed by an explanation of why the idiom is important. It also contains two code samples: the "Harmful" way to write it and the "Idiomatic" way. * The "Harmful" way helps you identify the idiom in your own code. * The "Idiomatic" way shows you how to easily translate that code into idiomatic Python. This book is perfect for you: * If you're coming to Python from another programming language * If you're learning Python as a first programming language * If you're looking to increase the readability, maintainability, and correctness of your Python code What is "Idiomatic" Python? Every programming language has its own idioms. Programming language idioms are nothing more than the generally accepted way of writing a certain piece of code. Consistently writing idiomatic code has a number of important benefits: * Others can read and understand your code easily * Others can maintain and enhance your code with minimal effort * Your code will contain fewer bugs * Your code will teach others to write correct code without any effort on your part

     This book contains an introduction to quantum mechanics, with complete instructions and videos showing you how to program a real quantum computer, provided by IBM.

    Web Development With Clojure shows you how to apply Clojure programming fundamentals to build real-world solutions. You'll develop all the pieces of a full web application in this powerful language. If you already have some familiarity with Clojure, you'll learn how to put it to serious practical use. If you're new to the language, the book provides just enough Clojure to get down to business.You'll learn the full process of web development using Clojure while getting hands-on experience with current tools, libraries, and best practices in the language. You'll develop Clojure apps with both the Light Table and Eclipse development environments. Rather than frameworks, Clojure development builds on rich libraries. You'll acquire expertise in the popular Ring/Compojure stack, and you'll learn to use the Liberator library to quickly develop RESTful services. Plus, you'll find out how to use ClojureScript to work in one language on the client and server sides.Throughout the book, you'll develop key components of web applications, including multiple approaches to database access. You'll create a simple guestbook app and an app to serve resources to users. By the end, you will have developed a rich Picture Gallery web application from conception to packaging and deployment.This book is for anyone interested in taking the next step in web development.Q&A with Dmitri SotnikovWhy did you write Web Development with Clojure?When I started using Clojure, I found that it took a lot of work to find all the pieces needed to put together a working application. There was very little documentation available on how to organize the code, what libraries to use, or how to package the application for deployment. Having gone through the process of figuring out what works, I thought that it would be nice to make it easier for others to get started.What are the advantages of using a functional language?Over the course of my career, I have developed a great appreciation for functional programming. I find that it addresses a number of shortcomings present in the imperative paradigm. For example, in a functional language any changes to the data are created via revisions to the existing data. So they only exist in the local scope. This fact allows us to safely reason about individual parts of the program in isolation, which is critical for writing and supporting large applications.Why use Clojure specifically?Clojure is a simple and pragmatic language that is designed for real-world usage. It combines the productivity of a high-level language with the excellent performance seen in languages like C# or Java. It's also very easy to learn because it allows you to use a small number of concepts to solve a large variety of problems.If I already have a preferred web development platform, what might I get out of this book?If you're using an imperative language, you'll get to see a very different approach to writing code. Even if you're not going to use Clojure as your primary language, the concepts you'll learn will provide you with new ways to approach problems.Is the material in the book accessible to somebody who is not familiar with Clojure?Absolutely. The book targets developers who are already familiar with the basics of web development and are interested in learning Clojure in this context. The book introduces just enough of the language to get you productive and allows you to learn by example.

    It provides a high-productivity programming model that promotes cleaner code architecture, test-driven development, and powerful extensibility, combined with all the benefits of ASP.NET.ASP.NET MVC 4 contains a number of significant advances over previous versions. New mobile and desktop templates (employing adaptive rendering) are included together with support for jQuery Mobile for the first time. New display modes allow your application to select views based on the browser that's making the request while Code Generation Recipes for Visual Studio help you auto-generate project-specific code for a wide variety of situtations including NuGet support.In this fourth edition, the core model-view-controller (MVC) architectural concepts are not simply explained or discussed in isolation, but are demonstrated in action. You'll work through an extended tutorial to create a working e-commerce web application that combines ASP.NET MVC with the latest C# language features and unit-testing best practices. By gaining this invaluable, practical experience, you'll discover MVC's strengths and weaknesses for yourself--and put your best-learned theory into practice.The book's authors, Steve Sanderson and Adam Freeman, have both watched the growth of ASP.NET MVC since its first release. Steve is a well-known blogger on the MVC Framework and a member of the Microsoft Web Platform and Tools team. Adam started designing and building web applications 15 years ago and has been responsible for some of the world's largest and most ambitious projects. You can be sure you are in safe hands.

    Designed for experienced software developers ready to advance their status, Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the Microsoft Specialist level.Focus on the expertise measured by these objectives:Manage Program FlowCreate and Use TypesDebug Applications and Implement SecurityImplement Data AccessThis Microsoft Exam Ref:Organizes its coverage by exam objectives.Features strategic, what-if scenarios to challenge you.Includes a 15% exam discount from Microsoft. (Limited time offer)

    Servers give sysadmins a incredible visibility into the network—once they know how to unlock it. Most sysadmins don’t need to understand window scaling, or the differences between IPv4 and IPv6 echo requests, or other intricacies of the TCP/IP protocols. You need only enough to deploy your own applications and get easy support from the network team.This book teaches you:•How modern networks really work•The essentials of TCP/IP•The next-generation protocol, IPv6•The right tools to diagnose network problems, and how to use them•Troubleshooting everything from the physical wire to DNS•How to see the traffic you send and receive•Connectivity testing•How to communicate with your network team to quickly resolve problemsA systems administrator doesn’t need to know the innards of TCP/IP, but knowing enough to diagnose your own network issues transforms a good sysadmin into a great one.

    That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.

    "I like how the author builds quite high expectations in the introduction of the book, and manages to fulfill them fully throughout the book.""I am amazed at his ability to focus on teaching people, like me, who have done basically nothing with cameras other than point and shoot. There is a wealth of useful and understandable information in this book,...""I've been photographing for years since first SLR in 1960s and yet I found much of interest and some I was unfamiliar with. I especially appreciated the clear, concise presentation."" Even us 'know-it-alls' are surprised by the information that cleared-up some uncertain items that had existed too long.""As a former photography student who learned almost nothing over a two year period, I can now say that I fully understand the terminology and possess the technical skill to take better photographs and possibly revisit my dream of becoming a sports photographer." Whether You are New to Photography,making the transition from Film to Digital Photography, or just want to improve your skills, this book will save you TIME and MONEY! No more intimidation! If you understand how Digital Cameras work, every photo becomes a learning experience. Many people are walking around with expensive cameras that they barely know how to use and others are missing great photo opportunities because they have been misinformed by well-meaning friends. This book is based on the premise that a solid understanding of photographic equipment results in a faster learning curve and better photos. The technology is actually quite simple when it is broken down and clearly explained.Without an understanding of cameras, you are at the mercy of others in all your buying decisions. You will only scratch the surface of your camera's capabilities until you take on its manual settings. You need to read this book because: It will take the confusion out of Photographic terminology by clearly defining every important term used. Your learning will be enhanced by 120 charts and photos that will simplify discussions and help you to remember what you learned. You will learn why buying a camera based on Megapixels alone is a bad idea. You will learn how sensor size and lens selection affect image quality more than any other factors. Strange photographic terms will loose their mystique once you learn how they were carried over from film photography. ˃˃˃ You will also learn: How digital images are created and stored.Which file format to use when editing photos.Which file format to use when sharing photos.How to select a lens for your DSLR camera.How to properly adjust exposure.Why a zoom lens can be a very good investment.Why you should care about focal length, aperture, shutter speed, and ISO as well as what these terms mean. ˃˃˃ About the author: Al Judge is a professional photographer living in Sedona, Arizona. His works are displayed in several locations around town. He is a best selling author with more than a dozen photography books. Don’t waste any more time! Scroll up and grab a copy today for little more than the cost of a cup of coffee!

    Madhusudhan Konda provides an overview of these, including strings in switch statements, multi-catch exception handling, try-with-resource statements, the new File System API, extensions of the JVM, support for dynamically-typed languages, and the fork and join framework for task parallelism.

    The emphasis throughout is on fundamental concepts--readers learn important ideas, not minor language differences--but several languages are highlighted in sufficient detail to enable readers to write programs that demonstrate the relationship between a source program and its execution behavior--e.g., C, C++, JAVA, ML, LISP, Prolog, Smalltalk, Postscript, HTML, PERL, FORTRAN, Ada, COBOL, BASIC SNOBOL4, PL/I, Pascal. Begins with a background review of programming languages and the underlying hardware that will execute the given program; then covers the underlying grammatical model for programming languages and their compilers (elementary data types, data structures and encapsulation, inheritance, statements, procedure invocation, storage management, distributed processing, and network programming). Includes an advanced chapter on language semantics--program verification, denotational semantics, and the lambda calculus. For computer engineers and others interested in programming language designs.

    By scale, we mean having numbers of users in the millions and being built by large engineering teams.For mobile engineers, this book is a blueprint for modern app engineering approaches. For non-mobile engineers and managers, it is a resource with which to build empathy and appreciation for the complexity of world-class mobile engineering.

    . . . We need a good book in cyberethics to deal with the present and prepare us for an uncertain future. Tavani's Ethics and Technology is such a book." --from the foreword by James Moor, Dartmouth College Is there privacy in a world of camera phones and wireless networking? Does technology threaten your civil liberties? How will bioinformatics and nanotechnology affect us? Should you worry about equity and access in a globalized economy? From privacy and security to free speech and intellectual property to globalization and outsourcing, the issues and controversies of the information age are serious, complex, and pervasive. In this new edition of his groundbreaking book, Herman Tavani introduces computer professionals to the emerging field of Cyberethics, the interdisciplinary field of study that addresses these new ethical issues from all perspectives: technical, social, and philosophical. Using fascinating real-world examples--including the latest court decisions in such cases as Verizon v. RIAA, MGM v. Grokster, Google versus the Bush Administration, and the Children's Online Pornography Act (CIPA) --as well as hypothetical scenarios, he shows you how to understand and analyze the practical, moral, and legal issues that impact your work and your life. Tavani discusses such cutting-edge areas as: * Globalization and outsourcing * Property rights and open source software * HIPAA (privacy laws) and surveillance * The Patriot Act and civil liberties * Bioinformatics and genomics research * Converging technologies--pervasive computing and nanocomputing * Children's online pornography laws Updating and expanding upon the previous edition, Ethics and Technology, Second Edition provides a much-needed ethical compass to help computer and non-computer professionals alike navigate the challenging waters of cyberspace. About the Author Herman T. Tavani is Professor of Philosophy at Rivier College and Co-Director of the International Society for Ethics and Information Technology (INSEIT). He is the author, editor, or co-editor of five books on ethical aspects of information technology. www.wiley.com/college/tavani

     Full of drama, sadness, grief, joy and gritty story lines, this series takes a close look at what life was like in the post-war, East End of London. Poverty, squalid living conditions and hard times all jostle for space, but the overriding feeling is one of strong women, facing their hardships head on. Find out more about this intriguing time, in our look behind the scenes, and also discover how the East End had been shaped over the centuries.