What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    She witnesses nurses drawing straws to see who would tend to the patient inside, all of them reluctant to enter the room. Out of impulse, Ruth herself enters the quarantined space and immediately begins to care for the young man who cries for his mother in the last moments of his life. Before she can even process what she's done, word spreads in the community that Ruth is the only person willing to help these young men afflicted by AIDS, and is called upon to nurse them. As she forges deep friendships with the men she helps, she works tirelessly to find them housing and jobs, even searching for funeral homes willing to take their bodies - often in the middle of the night. She cooks meals for tens of people out of discarded food found in the dumpsters behind supermarkets, stores rare medications for her most urgent patients, teaches sex-ed to drag queens after hours at secret bars, and becomes a beacon of hope to an otherwise spurned group of ailing gay men on the fringes of a deeply conservative state.Throughout the years, Ruth defies local pastors and nurses to help the men she cares for: Paul and Billy, Angel, Chip, Todd and Luke. Emboldened by the weight of their collective pain, she fervently advocates for their safety and visibility, ultimately advising Governor Bill Clinton on the national HIV-AIDS crisis.This deeply moving and elegiac memoir honors the extraordinary life of Ruth Coker Burks and the beloved men who fought valiantly for their lives with AIDS during a most hostile and misinformed time in America.

    Money, careers, insecurity, jealousy...And then kids, infidelity, addiction, and growing walls around their individual hearts. Many people would have separated. But Jana and Mike discovered something invaluable: While fighting under the worst possible circumstances, they learned how to fight for each other with respect, kindness, humor, and faith.The Good Fight reveals how one couple decided to honor their forever love by battling it out and staying together, told from both sides. With honesty, warmth, and hilarity, Jana and Mike walk us through the details of the most complicated fights of their past. They show readers how they've communicated, prayed, forgiven, and radically embraced each other to live their happiest, most fulfilling lives possible, and offer lessons anyone—married, dating, single—can use to give and receive lasting love.

    

    But what happens between you conking out and waking up? And what does the anaesthetist have to do with it all? Do they just sit around playing sudoku while the rest of the team do all the hard work? And why are they so obsessed with what time you ate dinner?Join Colin Black on his journey from accidental medical student to HSE and NHS trainee and, finally, Consultant Paediatric Anaesthetist at the largest children’s hospital in Ireland, where any given day could end in laughter or tears – and that’s just the staff.Razor-sharp and forthright, Gas Man is a disarming and frequently hilarious account of life in one of the most fascinating and thrilling professions at medicine’s frontline, where every day is a heady cocktail of severe pressure, poignancy, and profound social awkwardness.

    And the world is changed..." One of the judges who awarded him the 2011 Man Booker Prize described him as "an unparalleled magus of the heart." This book confirms that opinion.

    As they lay sleeping in the central Oregon desert, a man in a pickup truck deliberately ran over their tent and proceeded to attack them with an axe. The horrific crime was reported in newspapers across the country, but no one was ever arrested. Fifteen years later, Jentz returns to the small town where she was nearly murdered and makes an extraordinary discovery: the violence of that night is as present for the community as it is for her. Shockingly, many say they know who did it, and he is living freely in their midst.Powerful, eloquent, and paced like the most riveting of thrillers, Strange Piece of Paradise is a startling profile of a psychopath, a sweeping reflection on violence and the myth of American individualism, and a moving record of Jentz's brave inner journey from violence to hope.

     In another condensed version of the series, we learn about forgotten sports, appendage amputations, suicide attempts, drunk and high patients, and you'll find yourself STILL asking why people do some of the things they do. If the dirty version isn't your cup of tea, don't fret! Swing on through Kerry's listings until you find the CLEAN version of this edition: 'Freakin' Seriously?'

    

    One bike. One tent. One hell of an adventure. Biking from Alaska to Mexico solo is hard enough. But when you throw in bad weather, flat tires, hair-raising roadways, and unpredictable grizzly bears, only a fool would keep going. Fortunately, Jerry Holl was just the fool for this particular two-wheeled odyssey. Coming off a lifetime of corporate positions, he wasn't exactly prepared--his most trusted companion on the trip was a bike he didn't know how to fix. But inexperience and lack of a concrete plan didn't stop him. For fifty-one days, Holl pedaled his way across two countries, encountering everything weird and wondrous North America had to offer. Downhills Don't Come Free takes you through the ups and downs (literal and figurative) of Holl's ride. By turns amusing and reflective, self-deprecating and self-assured, it chronicles every aspect of the journey, from the breathtaking vastness of the Alaskan-Canadian wilderness to the fortitude, generosity, and eccentricity of the people he met along the way.

    The plot centers on a 30-year-old actress named Suzanne Vale, and follows her challenges as she overcomes her drug addiction, gets back into the swing of things, and falls in love, sort of.

    But the historic landfall of October 1492 was only a secondary event of the year. The preceding January, they had accepted the surrender of Muslim Granada, ending centuries of Islamic rule in their peninsula. And later that year, they had ordered the expulsion or forced baptism of Spain's Jewish minority, a cruel crusade undertaken in an excess of zeal for their Catholic faith. Europe, in the century of Ferdinand and Isabella, was also awakening to the glories of a new age, the Renaissance, and the Spain of the "Catholic Kings" - as Ferdinand and Isabella came to be known - was not untouched by this brilliant revival of learning. Here, from the noted historian Malveena McKendrick, is their remarkable story.

    Since the early 1980s, David Byrne has been riding a bike as his principal means of transportation in New York City. Two decades ago, he discovered folding bikes and started taking them on tour. Byrne's choice was made out of convenience rather than political motivation, but the more cities he saw from his bicycle, the more he became hooked on this mode of transport and the sense of liberation it provided. Convinced that urban biking opens one's eyes to the inner workings and rhythms of a city's geography and population, Byrne began keeping a journal of his observations and insights. An account of what he sees and whom he meets as he pedals through metropoles from Berlin to Buenos Aires, Istanbul to San Francisco, Manila to New York, Bicycle Diaries also records Byrne's thoughts on world music, urban planning, fashion, architecture, cultural dislocation, and much more, all conveyed with a highly personal mixture of humor, curiosity, and humility. Part travelogue, part journal, part photo album, Bicycle Diaries is an eye-opening celebration of seeing the world from the seat of a bike.

    Julius Henry Marx.

    A cancer survivor who went on to win the Tour de France an unprecedented seven times, he is an inspiration to millions. Yet few know the complete story of this brash, smart, and fiercely competitive Texan who battled to the top of his sport, overcame the most rampant case of testicular cancer doctors had seen, and then conquered cycling's Holy Grail time after time. In Lance: The Making of the World's Greatest Champion, John Wilcockson draws on dozens of interviews with those who know him best to trace Armstrong's remarkable, yet controversial journey in vivid detail.Family members--including his adoptive father speaking publicly for the first time--recall Lance's humble origins in the backstreets of Dallas, the father he barely knew, his single mom's struggle for survival, and her second marriage that brought a move to the suburbs and new opportunities. His childhood friends and early mentors remember how he moved on from Little League baseball and football to excel at swimming, running, and triathlon, while living the life of a teenager who loved fast cars and pretty girls. They also describe the circumstances that eventually led to his taking up cycling.As Lance's fierce ambition drove him from the dusty plains of Texas to the snowy peaks of Europe, he was both admired and derided. He intimidated his rivals, earned the respect of his teammates, and astounded everyone with his extraordinary deeds. But his achievements have consistently been dogged by allegations of doping and secrecy, and questions of how triumph on such a grand scale could even be possible.So how did Lance become the supreme champion of his sport? He didn't do it alone. His compelling story is intertwined with the stories of those who helped shape his life and career, including his mother Linda, ex-wife Kristin, and one-time fiancee Sheryl Crow, along with those of his mentors, coaches, and friends. Their voices, along with those who helped him expand his cancer foundation into a worldwide movement, are integral to his unique story. Lance also reveals details, many for the first time, of how Armstrong's legendary training, near-fatal bout with cancer, repeated doping allegations, and hostile European media all pushed him to reach the pinnacle of his sport and rightly claim the title of the world's greatest champion.