How did a movement that was defined by its belief in limited government, individual liberty, free markets, traditional values, and civility find itself embracing bigotry, political intransigence, demagoguery, and outright falsehood? How the Right Lost its Mind addresses: *Why are so many voters so credulous and immune to factual information reported by responsible media?*Why did conservatives decide to overlook, even embrace, so many of Trump's outrages, gaffes, conspiracy theories, falsehoods, and smears?*Can conservatives govern? Or are they content merely to rage?*How can the right recover its traditional values and persuade a new generation of their worth?