From politics to the personal, from fashion to food, from the campus to the locker room, the desire to be cool has infected all aspects of our lives. At its most harmless, it is annoying. At its worst, it is deadly, on a massive scale. The Cool are the termites of life, infiltrating every nook and cranny and destroying it from within. The Cool report the news, write the scripts, teach our children, run our government and each day they pass judgment on those who don t worship at the altar of their coolness. The cool fawn over terrorists, mock the military, and denigrate employers. They are, in short, awful people. From what we wear and what we eat, to what we smoke and who we poke, pop culture is crafted and manipulated by the cool and, to Greg Gutfeld, that's Not Cool. How do the cool enslave you? By convincing you that: - If you don't agree with them no one will like you.- If you don't follow them you will miss out on life.- If you don't listen to them you will die a lonely loser How do you vanquish the cool and discover your own true self? Read this book. In Not Cool, Greg Gutfeld, bestselling author of The Joy Of Hate, lays out the battle plan for reclaiming the real American ideal of cool--building businesses, protecting freedom at home and abroad, taking responsibility for your actions, and leaving other people alone to live as they damn well please. Not Cool fights back against the culture of phonies, elitists, and creeps who want your soul. It s not a book, it s a weapon and one should be armed with it at all times."

    In this brilliant study (his best-known and most controversial), he opposes the Marxist concept of dialectical materialism and its view that change takes place through "the struggle of opposites." Instead, he relates the rise of a capitalist economy to the Puritan determination to work out anxiety over salvation or damnation by performing good deeds — an effort that ultimately discouraged belief in predestination and encouraged capitalism. Weber's classic study has long been required reading in college and advanced high school social studies classrooms.