Social Media: Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat (Social Media, Social Media Marketing)


David Kelly - 2016
    You'll be excited to see all the opportunities from your social media growth and presence just from these advanced strategies. Would you like to know more about: The Advance Strategies That The Pros Use. Doubling Your Instagram Followers Understanding Facebook Ad marketing Top Strategies For Growth Monetizing Your Social Media This book breaks training down into easy-to-understand modules. It starts from the very beginning of dog training, so you can get great results - even as a beginner! Download Social Media:Strategies To Mastering Your Brand- Facebook, Instagram, Twitter and Snapchat Scroll to the top and select the "BUY" button for instant download. You’ll be happy you did!

The Book of General Ignorance


John Lloyd - 2006
    It’ll have you scratching your head wondering why we even bother to go to school.Think Magellan was the first man to circumnavigate the globe, baseball was invented in America, Henry VIII had six wives, Mount Everest is the tallest mountain? Wrong, wrong, wrong, and wrong again. You’ll be surprised at how much you don’t know! Check out THE BOOK OF GENERAL IGNORANCE for more fun entries and complete answers to the following:How long can a chicken live without its head?About two years.What do chameleons do?They don’t change color to match the background. Never have; never will. Complete myth. Utter fabrication. Total Lie. They change color as a result of different emotional states.How many legs does a centipede have?Not a hundred.How many toes has a two-toed sloth?It’s either six or eight.Who was the first American president?Peyton Randolph.What were George Washington’s false teeth made from?Mostly hippopotamus.What was James Bond’s favorite drink?Not the vodka martini.

Woolly: The True Story of the Quest to Revive One of History's Most Iconic Extinct Creatures


Ben Mezrich - 2017
    A group of young scientists, under the guidance of Dr. George Church, the most brilliant geneticist of our time, works to make fantasy reality by sequencing the DNA of a frozen woolly mammoth harvested from above the Arctic circle, and splicing elements of that sequence into the DNA of a modern elephant. Will they be able to turn the hybrid cells into a functional embryo and bring the extinct creatures to life in our modern world?Along with Church and his team of Harvard scientists, a world-famous conservationist and a genius Russian scientist plan to turn a tract of the Siberian tundra into Pleistocene Park, populating the permafrost with ancient herbivores as a hedge against an environmental ticking time bomb.

Don't Cross Your Eyes...They'll Get Stuck That Way!: And 75 Other Health Myths Debunked


Aaron E. Carroll - 2011
    Aaron E. Carroll and Rachel C. Vreeman explored a wide range of myths and misconceptions about our bodies and health in the media sensation, Don't Swallow Your Gum!, featured on The Dr. Oz Show, CNN, and in The New York Times, USA Today, and more.Now, they're delving into a whole new collection of myths based on the latest scientific research, including:- Eggs give you high cholesterol.- You should stretch before you exercise.- Kids in day care catch more colds.- Sit-ups or crunches will flatten your stomach.- A glass of warm milk will put you to sleep.With a perfect balance of authoritative research and breezy humor, Don't Cross Your Eyes . . . They'll Get Stuck That Way! exposes the truth behind all of the things you thought you knew about your health, your well-being, and how the body works.

What Stays in Vegas: The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It


Adam Tanner - 2014
    Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.Caesars’ dogged data-gathering methods have been so successful that they have grown to become the world’s largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner’s timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.

The Panic Virus: A True Story of Medicine, Science, and Fear


Seth Mnookin - 2011
    The media seized hold of the story and, in the process, helped to launch one of the most devastating health scares ever. In the years to come Wakefield would be revealed as a profiteer in league with class-action lawyers, and he would eventually lose his medical license. Meanwhile, one study after another failed to find any link between childhood vaccines and autism. Yet the myth that vaccines somehow cause developmental disorders lives on. Despite the lack of corroborating evidence, it has been popularized by media personalities such as Oprah Winfrey and Jenny McCarthy and legitimized by journalists who claim that they are just being fair to “both sides” of an issue about which there is little debate. Meanwhile, millions of dollars have been diverted from potential breakthroughs in autism research; families have spent their savings on ineffective “miracle cures"; and declining vaccination rates have led to outbreaks of deadly illnesses like Hib, measles, and whooping cough. Most tragic of all is the increasing number of children dying from vaccine-preventable diseases. In The Panic Virus Seth Mnookin draws on interviews with parents, public-health advocates, scientists, and anti-vaccine activists to tackle a fundamental question: How do we decide what the truth is? The fascinating answer helps explain everything from the persistence of conspiracy theories about 9/11 to the appeal of talk-show hosts who demand that President Obama “prove” he was born in America. The Panic Virus is the ultimate cautionary tale for our time.

Starmaker: Life as a Hollywood Publicist with Farrah, the Rat Pack and 600 More Stars Who Fired Me


Jay Bernstein - 2011
    From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a personal manager and television producer, Bernstein's life is chronicled in his own words. In addition to his rise to greatness, Bernstein also describes the relationships he had with stars and relates the stories behind some of the crazy stunts he pulled to garner attention, such as paying women to throw hotel keys at Tom Jones, having Entertainment Tonight host Mary Hart's legs insured for one million dollars, and getting married underwater for an episode of Lifestyles of the Rich and Famous. Written with style and a sense of humor, this autobiography shares the intimate details of Jay Bernstein's fascinating life.

The Nocturnal Brain: Nightmares, Neuroscience, and the Secret World of Sleep


Guy Leschziner - 2019
    Guy Leschziner's patients, there is no rest for the weary in mind and body. Insomnia, narcolepsy, night terrors, sleep apnea, and sleepwalking are just a sampling of conditions afflicting sufferers who cannot sleep--and their experiences in trying are the stuff of nightmares. Demoniac hallucinations frighten people into paralysis. Restless legs rock both the sleepless and their sleeping partners with unpredictable and uncontrollable kicking. Out-of-sync circadian rhythms confuse the natural body clock's days and nights.Then there are the extreme cases. A woman in a state of deep sleep who gets dressed, unlocks her car, and drives for several miles before returning to bed. The man who has spent decades cleaning out kitchens while "sleep-eating." The teenager prone to the serious, yet unfortunately nicknamed "Sleeping Beauty Syndrome" stuck in a cycle of excessive unconsciousness, binge eating, and uncharacteristic displays of aggression and hyper-sexuality while awake.With compassionate stories of his patients and their conditions, Dr. Leschziner illustrates the neuroscience behind our sleeping minds, revealing the many biological and psychological factors necessary in getting the rest that will not only maintain our physical and mental health, but improve our cognitive abilities and overall happiness.

The Cannabis Manifesto: A New Paradigm for Wellness


Steve DeAngelo - 2015
    Steve DeAngelo, the founder of Harborside Health Center, the world's largest medical-cannabis dispensary, presents a compelling case for cannabis as a wellness catalyst that must be legalized. His view that there is no such thing as recreational cannabis use challenges readers to rethink everything they thought they knew about marijuana.  The Cannabis Manifesto answers essential questions about the plant, using extensive research to fuel a thoughtful discussion about cannabis science and law, as well as its biological, mental, and spiritual effects on human beings. With a cultural critic's eye peering through the lens of social justice, DeAngelo explains how cannabis prohibition has warped our most precious institutions—from the family, to the workplace, to the doctor’s office and the courtroom. In calling for a realistic national policy on a substance that has been used by half of all Americans, this essential primer will forever change the way the world thinks about cannabis, its benefits, and the laws governing its use.

Cannabis: A History


Martin Booth - 2003
    Some fear it is dangerous and addictive, while others feel it should be decriminalized. Whatever the viewpoint, cannabis incites debate at every level, and the effect it has on every corner of the globe is undeniable.In this comprehensive study, Martin Booth crafts a tale of medical advance and religious enlightenment; of political subterfuge and law enforcement; of cunning smugglers, street pushers, gang warfare, writers, artists, and musicians. And above all, Booth chronicles the fascinating process through which cannabis became outlawed throughout the Western world, and the effect such legislation has had on the global economy.

A Paramedics Diary: Life and Death on the Streets


Stuart Gray - 2010
    A Paramedic's Diary is his gripping, blow-by-blow account of a year on the streets - 12 roller-coaster months of enormous highs and tragic lows. One day he'll save a young mother's life as she gives birth, the next he might watch a young girl die on the tarmac in front of him after a hit-and-run. His is a world of hoax calls, drunks and druggies, terrorist bombings and gangland shootings. A gripping, entertaining and often amusing read. About the author:Stuart Gray has been a guest on Saturday Live on Radio 4 and the Simon Mayo Show and the Donal MacIntyre Show on Radio Five Live.He has also appeared on TV in Bizarre ER. The Times named him one of the 40 Bloggers who really count and said that he 'encounters more blood-curdling drama on a single shift than most people would in a year' and that his writing is 'compelling and plainly written.'

The Man Who Grew Two Breasts: And Other True Tales of Medical Detection


Berton Roueché - 1995
    At his death last spring, Roueche left behind seven new narratives that have never been published in book form. This book collects these works along with one earlier classic--all relating true tales of strange illnesses, rare diseases, and the brilliant minds who race to understand and conquer them.

Beer For Dummies


Marty Nachel - 1996
    Are you overwhelmed by the selection of beers available at your local pub or favorite restaurant? Do you know the difference between a lager and an ale? Would you like to try brewing your own beer but are too afraid that you'd blow up the kitchen? Well, fear no more! "Beer For Dummies™ " is your prefect introduction to the world of beer, covering everything from microbrews to homebrewing -- with tips for how to match beer with food, how to pour and store beer properly, and how to enjoy your beer at its fullest! Inside, you'll find barrels of information on how to: Taste beer and evaluate its hops, malt, color, and clarity Decipher beer labels and read a beer menu like a pro Understand the "technical stuff" about beer and homebrewing techniques Recognize the characteristics of ales, lagers, and other beer styles Try beers from all over the world Pour, store, and drink beer from the right kinds of glassware Brew your own beer in the basement or kitchen Locate cool beer festivals, tastings, and events held around the world Join beer clubs or associations and subscribe to beer publications, online forums, and more

There Is No App for Happiness: How to Avoid a Near-Life Experience


Max Strom - 2013
    Instead, we find that the wealthiest societies of the world have become depressed, anxious, sleep deprived, and overmedicated.Max Strom, author of A Life Worth Breathing and global teacher of personal transformation, reveals that we each have internal, human technology capable of empowering our lives and leading us to deeper levels of happiness. In his new book, There Is No App for Happiness, Strom illustrates three imperatives to take back control of our lives.Imperative One: Self-study. Overcoming our negative presets.Imperative Two: Live as if your time and your lifespan were the same thing.Imperative Three: Learn a daily regimen that heals and empowers you, and practice it one hour a day.Learn that joy and fulfillment require us to be active participants and that we should not strive for a virtual life—but a life truly lived. There Is No App for Happiness will propel you into a new and more meaningful experience of living.

The Diabetes Code: Prevent and Reverse Type 2 Diabetes Naturally


Jason Fung - 2018
    Jason Fung forever changed the way we think about obesity with his best-selling book, The Obesity Code. Now he has set out to do the same for type 2 diabetes.Today, most doctors, dietitians, and even diabetes specialists consider type 2 diabetes to be a chronic and progressive disease—a life sentence with no possibility of parole. But the truth, as Dr. Fung reveals in this paradigm-shifting book, is that type 2 diabetes is reversible. Writing with clear, persuasive language, he explains why conventional treatments that rely on insulin or other blood-glucose-lowering drugs can actually exacerbate the problem, leading to significant weight gain and even heart disease. The only way to treat type 2 diabetes effectively, he argues, is proper dieting and intermittent fasting—not medication.