Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology that's centered around having real-time, one-on-one conversations with customers via chatbots and messaging, enabling powerful lead generation and optimal sales conversion. In this book, conversational marketing pioneer David Cancel shares his knowledge and experience to give marketers and sales professionals the innovative tools and proven techniques they need to carve out success in an increasingly dynamic business environment.Effective customer communication is crucial to any business, particularly in sales and marketing. By allowing your business to communicate with customers in real time--when it's most convenient for them--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Merge inbound and outbound tactics into a more productive dialogIntegrate conversational marketing techniques into your existing sales and marketing workflowGenerate higher-quality leads and shorten sales cyclesImprove the customer experience with real-time communicationFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. With a multi-layered approach that combines traditional methods and cutting-edge technologies, Conversational Marketing and Sales can help you maximize your business's performance and potential for years to come.

    One half massive case study, one half technical manual, Dissecting the Hack has it all - learn all about hacking tools and techniques and how to defend your network against threats. Yes, the security threats are real - read more about the tactics that you see executed throughout the story in the second half of the book where you will learn to recon, scan, explore, exploit and expunge with the tools and techniques shown in the story. Every hack is real and can be used by you once you have the knowledge within this book! Utilizes actual hacking and security tools in its story- helps to familiarize a newbie with the many devices and their codeIntroduces basic hacking techniques in real life context for ease of learningPresented in the words of the hacker/security pro, effortlessly envelops the beginner in the language of the hack

    Ideal for processing large datasets, the Apache Hadoop framework is an open source implementation of the MapReduce algorithm on which Google built its empire. This comprehensive resource demonstrates how to use Hadoop to build reliable, scalable, distributed systems: programmers will find details for analyzing large datasets, and administrators will learn how to set up and run Hadoop clusters. Complete with case studies that illustrate how Hadoop solves specific problems, this book helps you:Use the Hadoop Distributed File System (HDFS) for storing large datasets, and run distributed computations over those datasets using MapReduce Become familiar with Hadoop's data and I/O building blocks for compression, data integrity, serialization, and persistence Discover common pitfalls and advanced features for writing real-world MapReduce programs Design, build, and administer a dedicated Hadoop cluster, or run Hadoop in the cloud Use Pig, a high-level query language for large-scale data processing Take advantage of HBase, Hadoop's database for structured and semi-structured data Learn ZooKeeper, a toolkit of coordination primitives for building distributed systems If you have lots of data -- whether it's gigabytes or petabytes -- Hadoop is the perfect solution. Hadoop: The Definitive Guide is the most thorough book available on the subject. "Now you have the opportunity to learn about Hadoop from a master-not only of the technology, but also of common sense and plain talk." -- Doug Cutting, Hadoop Founder, Yahoo!

    It provides a compact, readable introduction to Git for new users, as well as a reference to common commands and procedures for those of you with Git experience.Written for Git version 1.8.2, this handy task-oriented guide is organized around the basic version control functions you need, such as making commits, fixing mistakes, merging, and searching history.Examine the state of your project at earlier points in timeLearn the basics of creating and making changes to a repositoryCreate branches so many people can work on a project simultaneouslyMerge branches and reconcile the changes among themClone an existing repository and share changes with push/pull commandsExamine and change your repository’s commit historyAccess remote repositories, using different network protocolsGet recipes for accomplishing a variety of common tasks

    The coverage also features learning aids.

    Web Development With Clojure shows you how to apply Clojure programming fundamentals to build real-world solutions. You'll develop all the pieces of a full web application in this powerful language. If you already have some familiarity with Clojure, you'll learn how to put it to serious practical use. If you're new to the language, the book provides just enough Clojure to get down to business.You'll learn the full process of web development using Clojure while getting hands-on experience with current tools, libraries, and best practices in the language. You'll develop Clojure apps with both the Light Table and Eclipse development environments. Rather than frameworks, Clojure development builds on rich libraries. You'll acquire expertise in the popular Ring/Compojure stack, and you'll learn to use the Liberator library to quickly develop RESTful services. Plus, you'll find out how to use ClojureScript to work in one language on the client and server sides.Throughout the book, you'll develop key components of web applications, including multiple approaches to database access. You'll create a simple guestbook app and an app to serve resources to users. By the end, you will have developed a rich Picture Gallery web application from conception to packaging and deployment.This book is for anyone interested in taking the next step in web development.Q&A with Dmitri SotnikovWhy did you write Web Development with Clojure?When I started using Clojure, I found that it took a lot of work to find all the pieces needed to put together a working application. There was very little documentation available on how to organize the code, what libraries to use, or how to package the application for deployment. Having gone through the process of figuring out what works, I thought that it would be nice to make it easier for others to get started.What are the advantages of using a functional language?Over the course of my career, I have developed a great appreciation for functional programming. I find that it addresses a number of shortcomings present in the imperative paradigm. For example, in a functional language any changes to the data are created via revisions to the existing data. So they only exist in the local scope. This fact allows us to safely reason about individual parts of the program in isolation, which is critical for writing and supporting large applications.Why use Clojure specifically?Clojure is a simple and pragmatic language that is designed for real-world usage. It combines the productivity of a high-level language with the excellent performance seen in languages like C# or Java. It's also very easy to learn because it allows you to use a small number of concepts to solve a large variety of problems.If I already have a preferred web development platform, what might I get out of this book?If you're using an imperative language, you'll get to see a very different approach to writing code. Even if you're not going to use Clojure as your primary language, the concepts you'll learn will provide you with new ways to approach problems.Is the material in the book accessible to somebody who is not familiar with Clojure?Absolutely. The book targets developers who are already familiar with the basics of web development and are interested in learning Clojure in this context. The book introduces just enough of the language to get you productive and allows you to learn by example.

    You'll learn how to combine small, yet powerful, command-line tools to quickly obtain, scrub, explore, and model your data.To get you started--whether you're on Windows, OS X, or Linux--author Jeroen Janssens introduces the Data Science Toolbox, an easy-to-install virtual environment packed with over 80 command-line tools.Discover why the command line is an agile, scalable, and extensible technology. Even if you're already comfortable processing data with, say, Python or R, you'll greatly improve your data science workflow by also leveraging the power of the command line.Obtain data from websites, APIs, databases, and spreadsheetsPerform scrub operations on plain text, CSV, HTML/XML, and JSONExplore data, compute descriptive statistics, and create visualizationsManage your data science workflow using DrakeCreate reusable tools from one-liners and existing Python or R codeParallelize and distribute data-intensive pipelines using GNU ParallelModel data with dimensionality reduction, clustering, regression, and classification algorithms

    But first, you have to get past CSS theory and resolve real-world problems.For those all-too-common dilemmas that crop up with each project, "CSS Cookbook" provides hundreds of practical examples with CSS code recipes that you can use immediately to format your web pages. Arranged in a quick-lookup format for easy reference, the second edition has been updated to explain the unique behavior of the latest browsers: Microsoft's IE 7 and Mozilla's Firefox 1.5. Also, the book has been expanded to cover the interaction of CSS and images and now includes more recipes for beginning CSS users. The explanation that accompanies each recipe enables you to customize the formatting for your specific needs. With topics that range from basic web typography and page layout to techniques for formatting lists, forms, and tables, this book is a must-have companion, regardless of your experience with Cascading Style Sheets.

    If you have read the Swift Programming Guide, and want to explore more, this book is for you.Swift is a great language for systems programming, but also lends itself for very high-level programming. We'll explore both high-level topics (for example, programming with generics and protocols), as well as low-level topics (for example, wrapping a C library and string internals).

    In eight chapters, it provides the most thorough coverage of TCP available. It also covers the newest TCP/IP features, including multicasting, path MTU discovery and long fat pipes. The author describes various protocols, including ARP, ICMP and UDP. He utilizes network diagnostic tools to actually show the protocols in action. He also explains how to avoid silly window syndrome (SWS) by using numerous helpful diagrams. This book gives you a broader understanding of concepts like connection establishment, timeout, retransmission and fragmentation. It is ideal for anyone wanting to gain a greater understanding of how the TCP/IP protocols work.

    Perl Cookbook is a comprehensive collection of problems, solutions, and practical examples for anyone programming in Perl. The book contains hundreds of rigorously reviewed Perl "recipes" and thousands of examples ranging from brief one-liners to complete applications.The second edition of Perl Cookbook has been fully updated for Perl 5.8, with extensive changes for Unicode support, I/O layers, mod_perl, and new technologies that have emerged since the previous edition of the book. Recipes have been updated to include the latest modules. New recipes have been added to every chapter of the book, and some chapters have almost doubled in size.Covered topic areas include: • Manipulating strings, numbers, dates, arrays, and hashes • Pattern matching and text substitutions • References, data structures, objects, and classes • Signals and exceptions • Screen addressing, menus, and graphical applications • Managing other processes • Writing secure scripts • Client-server programming • Internet applications programming with mail, news, ftp, and telnet • CGI and mod_perl programming • Web programmingSince its first release in 1998, Perl Cookbook has earned its place in the libraries of serious Perl users of all levels of expertise by providing practical answers, code examples, and mini-tutorials addressing the challenges that programmers face. Now the second edition of this bestselling book is ready to earn its place among the ranks of favorite Perl books as well.Whether you're a novice or veteran Perl programmer, you'll find Perl Cookbook, 2nd Edition to be one of the most useful books on Perl available. Its comfortable discussion style and accurate attention to detail cover just about any topic you'd want to know about. You can get by without having this book in your library, but once you've tried a few of the recipes, you won't want to.

    As a result, many people are left with an incomplete understanding of this transformative new technology and its massive implications for the future. The goal of this book is not to plumb the depths of the mathematical wizardry used to code blockchain-based applications, but rather to serve as an introduction to the broader architecture and conceptual background behind blockchain technology. We will take a practical approach, examining how Blockchains are used in the real world. In this short, concise guide you will learn: A Brief History of Blockchain Technology Blockchain Basics: Managing Digital Transactions What is a Distributed Ledger? Blockchain Beyond Bitcoin Implications Of Blockchain: Big Data, Privacy & Personal Data Profiting from Blockchain Technologies Limitations & Challenges of Blockchain The Future of Blockchain For Centuries, people have relied on corrupt Centralized Institutions like banks and Governments to serve as intermediaries when it comes to storing and transacting financial assets. This is ALL About To Change... Make sure you take action and join the Financial Revolution by reading this book!

    They are now standard features in a wide range of languages and popular tools, including Perl, Python, Ruby, Java, VB.NET and C# (and any language using the .NET Framework), PHP, and MySQL.If you don't use regular expressions yet, you will discover in this book a whole new world of mastery over your data. If you already use them, you'll appreciate this book's unprecedented detail and breadth of coverage. If you think you know all you need to know about regularexpressions, this book is a stunning eye-opener.As this book shows, a command of regular expressions is an invaluable skill. Regular expressions allow you to code complex and subtle text processing that you never imagined could be automated. Regular expressions can save you time and aggravation. They can be used to craft elegant solutions to a wide range of problems. Once you've mastered regular expressions, they'll become an invaluable part of your toolkit. You will wonder how you ever got by without them.Yet despite their wide availability, flexibility, and unparalleled power, regular expressions are frequently underutilized. Yet what is power in the hands of an expert can be fraught with peril for the unwary. Mastering Regular Expressions will help you navigate the minefield to becoming an expert and help you optimize your use of regular expressions.Mastering Regular Expressions, Third Edition, now includes a full chapter devoted to PHP and its powerful and expressive suite of regular expression functions, in addition to enhanced PHP coverage in the central "core" chapters. Furthermore, this edition has been updated throughout to reflect advances in other languages, including expanded in-depth coverage of Sun's java.util.regex package, which has emerged as the standard Java regex implementation.Topics include:A comparison of features among different versions of many languages and toolsHow the regular expression engine worksOptimization (major savings available here!)Matching just what you want, but not what you don't wantSections and chapters on individual languagesWritten in the lucid, entertaining tone that makes a complex, dry topic become crystal-clear to programmers, and sprinkled with solutions to complex real-world problems, Mastering Regular Expressions, Third Edition offers a wealth information that you can put to immediateuse.Reviews of this new edition and the second edition: "There isn't a better (or more useful) book available on regular expressions."--Zak Greant, Managing Director, eZ Systems"A real tour-de-force of a book which not only covers the mechanics of regexes in extraordinary detail but also talks about efficiency and the use of regexes in Perl, Java, and .NET...If you use regular expressions as part of your professional work (even if you already have a good book on whatever language you're programming in) I would strongly recommend this book to you."--Dr. Chris Brown, Linux Format"The author does an outstanding job leading the reader from regexnovice to master. The book is extremely easy to read and chock full ofuseful and relevant examples...Regular expressions are valuable toolsthat every developer should have in their toolbox. Mastering RegularExpressions is the definitive guide to the subject, and an outstandingresource that belongs on every programmer's bookshelf. Ten out of TenHorseshoes."--Jason Menard, Java Ranch

    Tom has a simple philosophy: you can treat Oracle as a black box and just stick data into it or you can understand how it works and exploit it as a powerful computing environment. If you choose the latter, then you’ll find that there are few information management problems that you cannot solve quickly and elegantly. This fully revised second edition covers the latest developments in Oracle Database 11g. Each feature is taught in a proof-by-example manner, not only discussing what it is, but also how it works, how to implement software using it, and the common pitfalls associated with it. Don’t treat Oracle Database as a black-box. Get this book. Get under the hood. Turbo-charge your career. Fully-revised to cover Oracle Database 11g Proof-by-example approach: Let the evidence be your guide Dives deeply into Oracle Databases’s most powerful features What you’ll learn Develop an evidence-based approach to problem solving Manage transactions in highly concurrent environments Speed access to data through table and index design Manage files and memory structures for performance and reliability Scale up through partitioning and parallel processing Load and unload data to interface with external systems Think for yourself; don’t take Tom’s word for it! Who this book is for This book is aimed at Oracle Database administrators, at PL/SQL and Java developers writing code to be deployed inside the database, and at developers of external applications who use Oracle Database as a data store. It is the go to book for those wishing to create efficient and scalable applications.

    Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines.The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process.Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to: Make Fewer HTTP RequestsUse a Content Delivery NetworkAdd an Expires HeaderGzip ComponentsPut Stylesheets at the TopPut Scripts at the BottomAvoid CSS ExpressionsMake JavaScript and CSS ExternalReduce DNS LookupsMinify JavaScriptAvoid RedirectsRemove Duplicates ScriptsConfigure ETagsMake Ajax CacheableIf you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable.If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore.-Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM InspectorSteve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance.-Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation