How Ike Led: The Principles Behind Eisenhower's Biggest Decisions


Susan Eisenhower - 2020
    Eisenhower led America through a transformational time--by a DC policy strategist, security expert and his granddaughter.Few people have mad decisions as momentous as Eisenhower, nor has one person had to make such a varied range of them. From D-Day to Little Rock, from the Korean War to Cold War crises, from the Red Scare to the Missile Gap controversies, he was able to give our country eight years of peace and prosperity by relying on a core set of principles. These were informed by his heritage and upbringing, his strong character and his personal discipline, but he also avoided making himself the center of things. He tried to be the calmest in the room, not the loudest. So instead of seeking to fulfill his personal desires and political needs, he pursued a course he called the "Middle Way" that tried to make winners on both sides of a situation.In addition, Ike maintained a big picture view on any situation; he was a strategic, not an operational leader. He also ensured that he had all the information he needed to make a decision. His talent for envisioning a whole, especially in the context of the long game, and his ability to see causes and various consequences, explains his success as Allied Commander President. Then, after making a decision, he made himself accountable for it, prizing responsibility most of all his principles.Susan Eisenhower's 'HOW IKE LED' shows us not just what a great American did, but why - and what we can learn from him today.

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do


Clotaire Rapaille - 2006
    His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.

Constellation of Genius: 1922: Modernism Year One


Kevin Jackson - 2011
    It was the year that began with the publication of James Joyce’s Ulysses and ended with the publication of T. S. Eliot’s The Waste Land: respectively, the most influential English-language novel and poem of the century. To this day, these two works remain the titanic figures of modern literature—some would say, of modernity itself. And it was the indefatigable Pound who played a significant part in the launch of both writers’ careers. In Constellation of Genius, Kevin Jackson puts the accomplishments of Joyce and Eliot in the context of the world in which their works first appeared. We see the collapse of the Ottoman Empire, the end of Dada, and the death of Proust. Meanwhile, Hollywood transformed the nature of fame, making Charlie Chaplin the most recognizable man on the planet. Hitchcock directed his first feature, Kandinsky and Klee joined the Bauhaus, and Louis Armstrong took the train from New Orleans to Chicago, heralding the start of modern jazz. Gloriously entertaining, erudite, and idiosyncratic, this is a biography of a year, a journey through the diaries of the anthropologists, actors, artists, dancers, designers, filmmakers, philosophers, playwrights, politicians, and scientists whose lives and works collided over twelve months, creating a frenzy of innovation that split the world in two.Some of the people discussed are: Charlie Chaplin, Jean Cocteau, F. Scott Fitzgerald, Coco Chanel, Winston Churchill, Sigmund Freud, E. M. Forster, George Gershwin, Albert Einstein, Adolf Hitler, Carl Jung, James Joyce, Sergei Prokofiev, Luis Buñuel, Bertolt Brecht, Wyndham Lewis, Fritz Lang, D. H. Lawrence, Lawrence of Arabia, Katherine Mansfield, Aleister Crowley, Bronisław Malinowski, Eugene O’Neill, George Orwell, Nikola Tesla, Alfred Hitchcock, Pablo Picasso, Vladimir Mayakovsky, Bertrand Russell, Rainer Maria Rilke, Hermann Hesse, Igor Stravinsky, Arnold Schoenberg, Joseph Stalin, Leon Trotsky, Walt Disney, Lois Armstrong, Franz Kafka, Rudolph Valentino, Buster Keaton, Virginia Woolf, Evelyn Waugh, W. B. Yeats, Benito Mussolini, Salvador Dalí, Federico García Lorca, T. S. Eliot, Anna Akhmatova, Le Corbusier, John Maynard Keynes, F. W. Murnau, Sergei Diaghilev, Ernest Hemingway, Frank Lloyd Wright, Wassily Kandinsky, André Breton, Rudyard Kipling, Ronald Firbank, Marcel Duchamp, Dashiell Hammett, Georges Bataille, Aldous Huxley, Andrei Bely, Henri Matisse, Marcel Proust, Ludwig Wittgenstein

Ideas Have Consequences


Richard M. Weaver - 1948
    Weaver unsparingly diagnoses the ills of our age and offers a realistic remedy. He asserts that the world is intelligible and that man is free. The catastrophes of our age are the product of unintelligent choice and the cure lies in man's recognition that ideas--like actions--have consequences. A cure, he submits, is possible. It lies in the right use of man's reason, in the renewed acceptance of an absolute reality, and in the recognition that ideas like actions have consequences.

Feel Better In 5: Your Daily Plan to Feel Great for Life


Rangan Chatterjee - 2019
    For good.Feel Better in 5 is the first daily 5-minute plan that is easy to maintain, easy-to-follow and requires only the smallest amount of willpower.Top tips include:· A strength workout that you can do anywhere· Gut-boosting snacks you can eat on the go · Yoga moves to relax and stay supple · Breathing exercises to calm the mindDrawing on Dr Rangan Chatterjee's twenty years of experience and real-life case studies from his GP practice, Feel Better in 5 is your daily plan for a happier, healthier you at no extra cost.

The Art of War


Niccolò Machiavelli
    The Art of War is far from an anachronism—its pages outline fundamental questions that theorists of war continue to examine today, making it essential reading for any student of military history, strategy, or theory. Machiavelli believed The Art of War to be his most important work.