Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

    No less miraculous, the fundamental laws of the universe can be written in the language of advanced mathematics.Searching for these laws, physicists have found themselves developing ambitious mathematical ideas without experiment as their guide. In The Universe Speaks in Numbers, Graham Farmelo demonstrates how today's greatest scientific minds are working in a tradition that dates back to Newton. He takes us on an adventure from the Enlightenment, through the breakthroughs of Einstein and Dirac, to the contemporary physicists and mathematicians who are shedding fascinating light on each other's disciplines. As Farmelo shows, this blossoming relationship between mathematics and physics is responsible for huge, redefining advances in our understanding of reality, space and time. Always lively, vivid and authoritative, Farmelo guides the reader through the most thrilling and controversial developments in contemporary thought. LISTEN TO THE ACCOMPANYING PODCAST featuring interviews with leading scientists at www.grahamfarmelo.com 'A superbly written, riveting book. In elegant prose, and using virtually no equations, Farmelo describes the ongoing quest of great thinkers to understand the bedrock nature of reality' Martin Rees, Astronomer Royal, Emeritus Professor of Cosmology and Astrophysics at the University of Cambridge'I am overcome with admiration for this book's range and profundity ... An amazing achievement' Michael Frayn, award-winning writer of Copenhagen 'Masterful ... a riveting account of one of the greatest stories of our time' Nima Arkani-Hamed, Professor at the Institute of Advanced Study, Princeton

    Alternating passages of extraordinarily lucid mathematical exposition with chapters of elegantly composed biography and history, Prime Obsession is a fascinating and fluent account of an epic mathematical mystery that continues to challenge and excite the world.

    Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data.It's increasingly difficult to know what's true. Misinformation, disinformation, and fake news abound. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don't feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data.You don't need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit.We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.

    Tom Stafford attained the highest speed ever reached by a test pilot (28,547 mph), carried a cosmonaut’s coffin with Soviet Secretary Leonid Brezhnev, led the team that designed the sequence of missions leading to the original lunar landing, and drafted the original specifications for the B-2 stealth bomber on a piece of hotel stationery. But his crowning achievement was surely his role as America’s unofficial space ambassador to the Soviet Union during the darkest days of the Cold War.In this lively memoir written with Michael Cassutt, Stafford begins by recounting his early successes as a test pilot, Gemini and Apollo astronaut, and USAF general. As President Nixon's stand-in at the 1971 Soviet funeral for three cosmonauts, he opened the door to the possibility of cooperation in space between Russians and Americans. Stafford's Apollo-Soyuz team was the first group of Americans to work at the cosmonaut training center, and also the first to visit Baikonur, the top-secret Soviet launch center, in 1974. His 17 July 1975 “handshake in space” with Soviet commander Alexei Leonov (who became a lifelong friend) proved to the world that the two opposing countries could indeed work successfully together. Stafford has continued in this leadership role right up to the present, participating in designing and evaluating the Space Shuttle, Mir, and the International Space Station. He is truly an American hero who personifies the broadest spirit of exploration and cooperation.

    What should we do, or leave undone, in a day or a lifetime? How much messiness should we accept? What balance of new activities and familiar favorites is the most fulfilling? These may seem like uniquely human quandaries, but they are not: computers, too, face the same constraints, so computer scientists have been grappling with their version of such issues for decades. And the solutions they've found have much to teach us.In a dazzlingly interdisciplinary work, acclaimed author Brian Christian and cognitive scientist Tom Griffiths show how the algorithms used by computers can also untangle very human questions. They explain how to have better hunches and when to leave things to chance, how to deal with overwhelming choices and how best to connect with others. From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

    His career spanned the entire Gemini and Apollo programs, from being the first person to spacewalk all the way around our world to the moment when he left man's last footprint on the Moon as commander of Apollo 17.Between those two historic events lay more adventures than an ordinary person could imagine as Cernan repeatedly put his life, his family and everything he held dear on the altar of an obsessive desire. Written with New York Times bestselling author Don Davis, The Last Man on the Moon is the astronaut story never before told - about the fear, love and sacrifice demanded of the few men who dared to reach beyond the heavens for the biggest prize of all - the Moon.

    space program. In this meticulously researched and vividly written life, Michael J. Neufeld gives us a man of profound moral complexities, glorified as a visionary and vilified as a war criminal, a man whose brilliance and charisma were coupled with an enormous and, some would say, blinding ambition.As one of the leading developers of rocket technology for the German army, von Braun yielded to pressure to join the Nazi Party in 1937 and reluctantly became an SS officer in 1940. During the war, he supervised work on the V-2s, which were assembled by starving slave laborers in a secret underground plant and then fired against London and Antwerp. Thousands of prisoners died—a fact he well knew and kept silent about for as long as possible.When the Allies overran Germany, von Braun and his team surrendered to the Americans. The U.S. Army immediately recognized his skills and brought him and his colleagues to America to work on the development of guided missiles, in a covert operation that became known as Project Paperclip. He helped launch the first American satellite in 1958 and headed NASA’s launch-vehicle development for the Apollo Moon landing.Handsome and likable, von Braun dedicated himself to selling the American public on interplanetary travel and became a household name in the 1950s, appearing on Disney TV shows and writing for popular magazines. But he never fully escaped his past, and in later years he faced increasing questions as his wartime actions slowly came to light.Based on new sources, Von Braun is a brilliantly nuanced portrait of a man caught between morality and progress, between his dreams of the heavens and the earthbound realities of his life.

    Explores the life and achievements of the rocketry pioneer who designed rockets for the Nazi war effort early in his career and later became a leading figure in the American space program.

    It covers topics ranging from personal responsibility and career development to architectural techniques for keeping your code flexible and easy to adapt and reuse. Read this book, and you'll learn how toFight software rot; Avoid the trap of duplicating knowledge; Write flexible, dynamic, and adaptable code; Avoid programming by coincidence; Bullet-proof your code with contracts, assertions, and exceptions; Capture real requirements; Test ruthlessly and effectively; Delight your users; Build teams of pragmatic programmers; and Make your developments more precise with automation. Written as a series of self-contained sections and filled with entertaining anecdotes, thoughtful examples, and interesting analogies, The Pragmatic Programmer illustrates the best practices and major pitfalls of many different aspects of software development. Whether you're a new coder, an experienced programmer, or a manager responsible for software projects, use these lessons daily, and you'll quickly see improvements in personal productivity, accuracy, and job satisfaction. You'll learn skills and develop habits and attitudes that form the foundation for long-term success in your career. You'll become a Pragmatic Programmer.

    Arguing that the processes creating the technium are akin to those of biological evolution, Kelly devotes the opening sections of his exposition to that analogy, maintaining that the technium exhibits a similar tendency toward self-organizing complexity. Having defined the technium, Kelly addresses its discontents, as expressed by the Unabomber (although Kelly admits to trepidation in taking seriously the antitechnology screeds of a murderer) and then as lived by the allegedly technophobic Amish. From his observations and discussions with some Amish people, Kelly extracts some precepts of their attitudes toward gadgets, suggesting folk in the secular world can benefit from the Amish approach of treating tools as servants of self and society rather than as out-of-control masters. Exploring ramifications of technology on human welfare and achievement, Kelly arrives at an optimistic outlook that will interest many, coming, as it does, from the former editor of Wired magazine."Gilbert Taylor, Booklist

    The instantly recognizable Sagan, a fixture on television and a bestselling author, offered the layperson entry into the mysteries of the cosmos and of science in general. To much of the scientific community, however, he was a pariah, a brazen publicity seeker who cared more about his image and his fortune than the advancement of science. Poundstone reveals the seldom-discussed aspects of Sagan's life, the legitimate and important work of his early scientific career, the almost obsessive capacity to take on endless projects, and the multiple marriages and fractured personal life, in what The New Yorker called an "evenhanded guide" to a great man's career.

    The British expected R.101 to spearhead a fleet of imperial airships that would dominate the skies as British naval ships, a century earlier, had ruled the seas. The dream ended when, on its demonstration flight to India, R.101 crashed in France, tragically killing nearly all aboard.Combining meticulous research with superb storytelling, Fatal Flight guides us from the moment the great airship emerged from its giant shed—nearly the largest building in the British Empire—to soar on its first flight, to its last fateful voyage. The full story behind R.101 shows that, although it was a failure, it was nevertheless a supremely imaginative human creation. The technical achievement of creating R.101 reveals the beauty, majesty, and, of course, the sorrow of the human experience.The narrative follows First Officer Noel Atherstone and his crew from the ship’s first test flight in 1929 to its fiery crash on October 5, 1930. It reveals in graphic detail the heroic actions of Atherstone as he battled tremendous obstacles. He fought political pressures to hurry the ship into the air, fended off Britain’s most feted airship pilot, who used his influence to take command of the ship and nearly crashed it, and, a scant two months before departing for India, guided the rebuilding of the ship to correct its faulty design. After this tragic accident, Britain abandoned airships, but R.101 flew again, its scrap melted down and sold to the Zeppelin Company, who used it to create LZ 129, an airship even more mighty than R.101—and better known as the Hindenburg. Set against the backdrop of the British Empire at the height of its power in the early twentieth century,Fatal Flight portrays an extraordinary age in technology, fueled by humankind’s obsession with flight.

    These are not inventions of fantasy or science fiction, but are places that really exist-in our own solar system.Now with 190,000 copies in print, here is a spectacular Grand Tour of the solar system featuring a unique blend of science and art-photographs along with dazzling full-color paintings, drawings, and maps based on years of astronomer William Hartmann's research, personal observation, and interviews with colleagues. In text and diagrams, too, The Grand Tour explains how the strange and uncanny worlds on the journeys came to be, and what it would be like to actually set foot upon them today. The book includes an atlas of the planets and their satellites, and of the Earth's moon. Complete with a selection of previously unpublished photographs taken by the Apollo astronauts, and by the Mariner, Viking, and Pioneer planetary probes, The Grand Tour is unique and breathtaking, majestic and eerie, and wonderful, taking the reader to more, and to the beyond. Selection of the Book-of-the-Month Club, Quality Paperback Book Club, and Newbridge Book Club.

    In First Light, he demonstrates his gift for creating an exciting and absorbing narrative around a complex scientific subject--in this case the efforts by astronomers at the Palomar Observatory in the San Gabriel Mountains of California to peer to the farthest edges of space through the Hale Telescope, attempting to solve the riddle of the creation of the universe. Richard Preston's name became a household word with The Hot Zone, which sold nearly 800,000 copies in hardcover, was on The New York Times's bestseller list for 42 weeks, and was the subject of countless magazine and newspaper articles. Preston has become a sought-after commentator on popular science subjects. For this hardcover reprint of what has been called "the best popular account of astronomy in action," (Kirkus Reviews) he has revised the text and written a new introduction.