We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

    It has helped millions of smokers from all over the world to quit. In The Easy Way for Women to Stop Drinking, Allen Carr's Easyway method has been applied to problem drinking for women, acknowledging that women who want to stop drinking face particular difficulties-and tailored to their needs.By explaining why you feel the need to drink and with simple step-by-step instructions to set you free, Allen Carr shows you how to escape from the alcohol trap. This book comes with several assurances: You won't feel like you're being talked down to; there are no scare tactics or gimmicks; you won't feel deprived; and you won't miss drinking. What people say about Allen Carr's Easyway method: "The Allen Carr program was nothing short of a miracle." Anjelica Huston "It was such a revelation that instantly I was freed from my addiction." Sir Anthony Hopkins "His skill is in removing the psychological dependence." The Sunday Times

    She entered Ah-gwah-ching State Sanatorium at Walker, Minnesota, for what she thought would be a short stay. In January, her tuberculosis spread, and she nearly died. Her recovery required many months of bed rest and medical care.Marilyn loved to write, and the story of her three-year residency at the sanatorium is preserved in hundreds of letters that she mailed back home to her parents, who could visit her only occasionally and whom she missed terribly. The letters functioned as a diary in which Marilyn articulately and candidly recorded her reactions to roommates, medical treatments, Native American nurses, and boredom. She also offers readers the singular perspective of a bed-bound teenager, gossiping about boys, requesting pretty new pajamas, and enjoying Friday evening popcorn parties with other patients.Selections from this cache of letters are woven into an informative narrative that explores the practices and culture of a midcentury tuberculosis sanatorium and fills in long-forgotten details gleaned from recent conversations with Marilyn, who "graduated" from the sanatorium and went on to lead a full, productive life.

    In Dark Dreams he reveals the twisted motives and perverse thinking that go into the most reprehensible crimes. He also catalogs the innovative and remarkably effective techniques--techniques that he helped pioneer at the FBI's Behavioral Science Unit--that allow Law Enforcement agents to construct psychological profiles of the offenders who comit them.Hazelwood has helped track down some of the most violent and well known criminals in modern history; in Dark Dreams he takes readers into his world--a sinister world inhabited by scores of dangerous offenders for every Roy Hazelwood who would put them behind bars. These are sexual sadists, serial rapists, child molesters, and serial killers. The cases he describes are as shocking as they are perplexing; their resolutions are as fascinating as they are innovative:* A young woman disappears from the convenience store where she works. Her body is later found in a field, strapped to a makeshift St. Andrew's Cross and mutilated beyond description. Who committed this heinous crime? And why?* A teenager's corpse is found hanging in a storm sewer. His clothes are neatly folded by the entrance and a stopwatch lies in the grime beneath him. Is he the victim of a bizarre, ritualistic murder . . . or an elaborate masturbatory fantasy gone awry?* A married couple, driving with their toddler in the back seat, pick up a female hitchhiker. They kidnap her and for seven years keep her in a box under their bed as a sexual slave. The wife had agreed to this inhuman arrangement in exchange for a second child. Who was to blame?But as gruesome as the crimes are and as unsettling as the odds seem, Hazelwood, writing with veteran journalsit Stephen Michaud, proves that the right amounts of determination and logic can bring even the most cunning and devious criminals to justice. Dark Dreams is a 2002 Edgar Award Nominee for Best Fact Crime.

    Packed with research-based strategies and practical tools, this fully customizable book will show anyone who suffers with insomnia how to get a good night’s sleep—night after night—for a better life.Everyone struggles with sleep from time to time, but when sleepless nights and overtired days become the norm, your well-being is compromised, and frustration and worry increase—including concerns about what’s stopping you from getting the sleep you need, and what can be done about it. So, how do you stop the cycle of relentless worries and restless nights?End the Insomnia Struggle offers a comprehensive, medication-free program that can be individually tailored for anyone who struggles with insomnia. Integrating the physiology of sleep, and proven-effective approaches from cognitive behavioral therapy for insomnia (CBT-I) and acceptance and commitment therapy (ACT), this book provides step-by-step guidance for developing your own treatment plan according to your particular challenges with insomnia.With this book, you’ll have everything you need to overcome the relentless thoughts, ruminations, and stress of insomnia. Utilizing these evidence-based strategies and easy-to-use tools, you’ll finally get to sleep, stay asleep, and wake up rested and ready to face the world as your best self, day after day.

    In this pocket version of his bestselling Life Without Diabetes, Professor Roy Taylor offers a brilliantly concise explanation of what happens to us when we get type 2 and how we can escape it.Taylor's research has demonstrated that type 2 is caused by just one factor - too much internal fat in the liver and pancreas - and that to reverse it you need to strip this harmful internal fat out with rapid weight loss.In simple, accessible language, Taylor takes you through the three steps of his clinically proven Newcastle weight loss plan and shows how to incorporate the programme into your life.Complete with FAQs and inspirational tips from his trial participants, this is an essential read for anyone who has been given a diagnosis of type 2 diabetes or pre-diabetes and wants to understand their condition and transform their outcomes.

    Amin examines various aspects of Islamic tradition through a Darwinian framework. Islam's allowance of polygamy and the underlying reasons for the subordination of women in many Muslim societies are among the important issues this book addresses. Amin also offers original insight into many aspects of American society and history. Through the filter of biologically based theories, he explores the reasons behind the monumental changes in sexual mores that have occurred in the United States over the past century, the underpinnings of feminism, and the differences between liberals and conservatives. An astute and entertaining work that compares and contrasts American culture with that of the Muslim world from a perspective inspired by evolutionary psychology, Conflicts of Fitness presents many thought-provoking tools to those in search of greater understanding of these two dynamic cultures and worlds.

    "What They Did There: Profiles From the Battle of Gettysburg" offers a unique view of its subject, telling the story of the battle not through convention narrative but via 170 mini-bios of not only combatants blue and gray, but of civilians, doctors, nurses, artists, photographers, Samaritans; saints, sinners and the moral terrain in-between.

    More than a manifesto, The Code of Extraordinary Change cracks life wide open, taking you to a place where you're confident, capable and compelled to get out there and put a you-shaped dent in the universe.Containing a set of principles, ideas and specific actions learned from over 10 years of experience in coaching individuals on being naturally self-confident, the Code is a model for building natural confidence and creating and sustaining meaningful change.Get the Code of Extraordinary Change now and go dent the universe.

    Punishments. Prices. The Nobel Prize. Candy Crush. Incentives take more forms than you might expect and they can be hard to spot, but they shape our lives in ways that we rarely examine.Some incentives are obvious, like for example, publicly committing to doing something you dislike in order to motivate you to do something difficult, like lose weight. But, many of the most powerful incentives are accidental, and invisible even to those who designed them. Some are tame – and some are most definitely not. Whether it’s bounties for criminals or Instagrammable meals, training your dog or saving the planet, incentives regularly backfire, go missing, mutate and evolve. Without oversight, their unintended consequences can have very global effects. In Incentivology, economist Jason Murphy uncovers the huge incentive systems we take for granted and turns them inside out. In lively, entertaining prose he explores the mechanisms behind many tremendous successes and spectacular failures in our history, culture and everyday lives, and shows us how to use (or lose) incentives in our world at large.

    Now the man who coined the phrase "serial killer" and advised Thomas Harris on The Silence of the Lambs shows how is able to track down some of today's most brutal murderers.Just as it happened in The Silence of the Lambs, Ressler used the evidence at a crime scene to put together a psychological profile of the killers. From the victims they choose, to the way they kill, to the often grotesque souvenirs they take with them--Ressler unlocks the identities of these vicious killers of the police to capture.And with his discovery that serial killers share certain violent behaviors, Ressler's gone behind prison walls to hear the bizarre first-hand stories countless convicted murderers. Getting inside the mind of a killer to understand how and why he kills, is one of the FBI's most effective ways of helping police bring in killers who are still at large.Join Ressler as he takes you on the hunt for toady's most dangerous psychopaths. It is a terrifying journey you will not forget.

    That distinction belongs to Gosnell's Babies." — Alexander Nazaryan, The Atlantic Wire"Very well written ... A must-read for anybody who followed this case." — Jake Tapper, CNNIn this chilling tale set against the backdrop of one of the most controversial issues of our times, award-winning journalist Steve Volk tells the decades-long saga of Kermit Gosnell — the abortion doctor whose clinic in a poor section of Philadelphia was revealed to be a house of horrors.Volk — the only journalist to speak to Gosnell since his conviction and imprisonment — brings the eccentric doctor to life, detailing his past in the early days of the abortion-rights movement and getting him to reveal, for the first time ever, why he did what he did. Was Gosnell a monster, or something else?Volk's powerful storytelling gives us a definitive understanding of a complex character, a horrific case, and a divisive issue.

    Including accessible primers on: • The early Ancient Greek philosophers and the ‘big three’: Socrates, Plato and Aristotle • Key schools of philosophy and their impact on modern life • Insights into the main questions philosophers have explored over the years: Who am I? What is the meaning of life? Do I have free will? • Practical applications for the theories of Descartes, Kant, Wollstonecraft, Marx, Nietzsche and many more. This illuminating little book will introduce you to the key thinkers, themes and theories you need to know to understand how human ideas have sculpted the world we live in and the way we think today.

    When your heart breaks, there's nothing more comforting than realizing that you aren't alone—that others can relate to the gut-wrenching pain of saying good-bye to a relationship that once felt so right. Each of us is bound to enter into a relationship or two that doesn't work out, but that doesn't make those months or years spent caring for an ex a total failure. Every heartbreak is a chance to learn, grow, and heal.