We’re a little taller or shorter than the average, our salary is a bit higher or lower than the average, and we wonder about who it is that is buying the average-priced home. All around us, we think, are the average people—with the average height, the average salary and the average house.But the average doesn’t just influence how we see ourselves—our entire social system has been built around this average-size-fits-all model. Schools are designed for the average student. Healthcare is designed for the average patient. Employers try to fill average job descriptions with employees on an average career trajectory. Our government implements programs and initiatives to serve the average person. For more than a century, we’ve believed that the best way to run our institutions is by focusing on the average person. But when you actually drill down into the numbers, you find an amazing fact: no one is average—which means that our society built for everyone is actually serving no one.In the 1950s, the American Air Force found itself with a massive problem—performance in expensive, custom-made planes was suffering terribly, with crashes peaking at seventeen in a single day. Since the state-of-the-art planes they were flying had been meticulously crafted to fit the average pilot, pilot error was assumed to be at fault. Until, that is, the Air Force investigated just how many of their pilots were actually average. The shocking answer: out of thousands of active-duty pilots, exactly zero were average. Not one. This discovery led to simple solutions (like adjustable seats) that dramatically reduced accidents, improved performance, and expanded the pool of potential pilots. It also led to a huge change in thinking: planes didn’t need to be designed for everyone—they needed to be designed so they could adapt to suit the individual flying them.The End of Average shows how success lies in customizing to our individual needs in all aspects of our lives, from the way we mark tests to the medical treatment we receive. Using principles from The Science of the Individual, it shows how we can break down the average to create individualized success that benefits everyone in the long run. It's time we stopped settling for average, and in The End of Average, Todd Rose will show you how.

    Benjamin Spock. But while children never change, issues and concerns do. Dr. Robert Needlman, himself a top-notch pediatrician, has newly updated and expanded this timeless classic to speak to any parent who is raising children in our rapidly changing world. While still providing reassuring advice on age-old topics such as caring for a new baby, as well as accidents, illness, and injuries, this book also contains expanded information in many new areas, including: • Cutting-edge medical opinion on immunizations • Obesity and nutrition • Cultural diversity and nontraditional family structures • Children’s learning and brain development • The newest thinking on children with special needs • Environmental health • Increasingly common disorders such as ADHD, depression, and autism— including medications and behavioral interventions • Children and the media, including electronic games • Coping with family stress • And much, much more With an updated glossary of common medications and an authoritative list of the most reliable online resources, this invaluable guide is still the next best thing to Dr. Spock’s #1 rule of parenting: “Trust yourself. You know more than you think you do.”

    Brazelton introduces new information on physical, emotional, and behavioral development. He also addresses the new stresses on families and fears of children, with a fresh focus on the role of fathers and other caregivers.

    It's about listening, understanding, responding, and communicating. Written by children's book and parenting author, L.R.Knost, 'Two Thousand Kisses a Day: Gentle Parenting Through the Ages and Stages' is an introduction to the ideas behind gentle parenting and to its practical application in each of the developmental stages of childhood.