Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

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    Or sunflowers. (Though it does wax lyrical about some stunning Alpine scenery . . . and, with the race starting in Yorkshire, even some stunning scenery not far from Bradford).From Leeds to Paris (how often do you say that?), Ned details the minutiae of his encounters with the likes of Vincenzo Nibali, David Millar, Chris Froome, Chris Boardman (or ‘Broadman’ as some would have it), Marcel Kittel, Mrs Cavendish (Mark’s wife), Peter Sagan and the rest. Their endeavours, achievements, humour and occasional rancour, sit alongside his own decade-long quest for the ideal end-of-race T-shirt.Ned weaves together the interesting, amusing and unheralded threads of the race itself, and reflects on his own perennial struggle to get round, get on and get by. 101 Damnations encapsulates all that is incredible – and incredibly ordinary – about the greatest race on earth.

    invasion of Iraq, Pittsburgh native and graduate student Ben Orbach traveled to the Middle East to experience the region first-hand. Despite having a degree in Middle Eastern studies, he was completely unprepared for what he discovered. Beyond the anti-American sentiment he expected, he found a complex, curious people whose lives were made even more difficult by an overwhelming feeling of powerlessness. Live from Jordan is the story, told via his letters home, of Orbach's one year trip through Egypt, Jordan, Syria, Palestine, and Turkey.As he begins his unforgettable journey which takes him from bustling bazaars to underground brothels, he meets all kinds of characters: a falafel cook who hates Americans because they "have no mercy," a kindly baker who wishes him "peace and blessings" every time he buys pita bread, and the curious, impassioned 21-year-old medical student with a penchant for debating U.S. foreign policy. From the angry streets of Cairo to the living rooms of ordinary people in Jordan and Palestine, Orbach offers an honest, balanced portrait of a region in turmoil and the vivid, misunderstood, and often welcoming people who inhabit it. With humor and wit, he sheds new light on a culture that few Americans understand. Engaging and evocative, Live from Jordan is a myth-breaking book that combines the lyricism of a travelogue with the insight of reportage.

    All 144 passengers and six crew members were killed. In the ensuing days, a picture of the flight’s harrowing final moments began to emerge. Shortly after reaching cruise altitude, a 27-year-old first officer named Andreas Lubitz locked the captain out of the cockpit, took control of the plane and deliberately caused its descent. In Fatal Descent, journalist and aviation expert Jeff Wise travels to Lubitz’s hometown in Germany and pieces together a definitive and haunting portrait of the killer and the system he betrayed, revealing in heart-pounding detail how a lifelong super-achiever like Lubitz could have committed such an unthinkable act, what actually happened inside the cockpit, and whether current airline regulations leave us vulnerable to similar attacks in the future.Jeff Wise is a science journalist specializing in aviation and psychology. He is the author of the bestselling Kindle Single The Plane That Wasn’t There, about the disappearance of Malaysian Airlines Flight 370. A licensed pilot of gliders and light airplanes, he also has stick time in powered paragliders, trikes, World War II fighter planes, Soviet jet fighters, gyroplanes, and zeppelins, as well as submarines, tanks, hovercraft, dog sleds, and swamp buggies. A contributing editor at Travel + Leisure magazine, he has written for New York, the New York Times, Time, Businessweek, Esquire, Details, and many others. His Popular Mechanics story on the fate of Air France 447 was named one of the Top 10 Longreads of 2011. His last book was Extreme Fear: The Science of Your Mind in Danger. A native of Massachusetts, he earned his Bachelor of Science degree at Harvard and now lives in New York City with his wife and two sons.Cover design by Kerry Ellis.

    Woog lifts the lid on a world that's part jungle, part nursery, a place both sweet and feral, where the rule of law is tenuous at best and primitive desires hold sway over order and discipline. And wait till you see the children!We're talking about primary school, that special place where little kids turn into big kids, where letters turn into words, numbers turn into more confusing numbers and lunchboxes turn into bacterial breeding grounds. Where teachers rule (mostly) and parents realise primary school's not just for children - that they.re back at school too, just in different roles.Having been a student during the Smurf, Swatch and Strawberry Shortcake Era, and then a teacher in tough-as-nails South London and a back-of-Woop Woop country school, Mrs Woog knew her way around a primary school and thought nothing could surprise or intimidate her . until she became a primary school parent!You'll laugh till lemonade comes out of your nose in this irreverent, hilarious, no-holds-barred and loving homage to primary school and all who dwell in it. Therapy for former teachers, a revelation to prospective parents, a trip down memory lane for us all, Primary School Confidential is a joy to read and essential homework for anyone interested in what really happens beyond the school gate.

    In the span of a few hours, you can go from the brink of exhaustion in the worst possible conditions to an explosion of sunshine, amazing people, and breathtaking scenery.” On Friday the 13th, under a full moon and falling rain, Andy Amick completed the first day of the 2014 Tour Divide race. Even with a year of training and preparation, the the physical and mental challenges of the race pushed him further than he thought possible. During the 2700 mile race from Canada to Mexico, he climbed mountain after mountain, witnessed stunning sunsets, encountered the smiles and hospitality of countless people, crossed paths with a mountain lion, and rode through enough mud to last a lifetime. This is the story of one man’s dream to race the Tour Divide and his determination to reach the finish.

    <br><br>Part Tuscan idyll and part cautionary tale, Wendy Laird’s latest Kindle Single tells the flip-side story of expat existence, what it takes to make it happen, and how a life on a well-mapped trajectory can veer off course in the process. Laird’s beautiful prose and acerbic wit keep the book, if not her own agenda, on the right track.

    Beckwourth would go on to become one of the most remarkable mountain men to have ever lived. In 1824 Beckwourth left Missouri to head to the Rocky Mountains to work for William Ashley’s Rocky Mountain Fur Company. He would never turn back. In his fascinating life, spent in the mountains and plains of the West, he lived as a trapper, hunter, guide, horse thief and Indian fighter. What is particularly fascinating about Beckwourth’s book is his insight into the culture of the Native Americans, as for many years, this son of a slave and a slave owner, lived with the Crow Nation, trapping, hunting, marrying two of their women and raiding alongside them. It is even stated that he rose to the position of Chief of the Crow Nation. First published in 1856, The Life and Adventures of James P. Beckwourth is a unique account of life in pioneer America in the early-nineteenth century. "This is a book of great importance to an understanding of the mountains, plains, and Great Basin West." California Historical Quarterly "It remains what it always has been since its first appearance in 1856—a rousing adventure story in which Jim Beckwourth plays the leading role." San Francisco Chronicle James Beckwourth was the only African American in the West to have his life story published. He was credited with the discovery of Beckwourth Pass which aided pioneers in reaching their destination in the West. He died in 1866.

    After his parents’ marriage fell apart, he was dragooned in, at the age of 22, to pick up the pieces of their new venture, a barely-trading country house hotel that had, frankly, seen better days. Not only was it posting an annual loss, but the fabric of the building was crumbling and there was no money left to make improvements. There were to be battles royal with neighbours not wanting their status quo to be altered, and with the local fire authority who sought to impose draconian new safety measures.Over the years, and with the steepest of learning curves, the grand old building was renovated and transformed to meet the requirements of the modern discerning traveller. Accolades for the hotel and its restaurant were won; together they became a well-regarded destination for a number of celebrities – and those that deemed themselves to be celebrities but were not. Stories abound featuring idiosyncratic guests, overbearing public bodies, fractured family life and animals of all shapes and sizes. The local fire station next door was demolished one foggy night, people were frightened by flying dogs and snakes in the long grass, and there were, as befits a country house, strange goings on in the night. Many were the guests who checked in who really should not have been seen together.A rescue mission originally thought of as lasting for a year or two turned into a 35 year lifetime love affair with a beautiful old building. This is a tribute to all the people behind the scenes who helped to make the hard-won transformation into a great success.

    It takes real magic to turn a great adventure, into a great book. For one thing, most people can't relate to the mind-set of the long distance cyclist and I found myself laughing along to Tom's thoughts and observations, wondering if they were in - jokes, shared by those who had seen the world at the speed of a bike, for example his relationship with Serbia's stray dogs! . But his anecdotes have a great balance of the cultures and places, as opposed to just inward reflections, so I am sure would be enjoyed by anyone with an interest in travel and human experience. A lovely story, written from the heart.” - Mark Beaumont (around the world record breaking cyclist and adventurer) This was the journey that changed my life. I had dreamed about it for so long, but I never actually thought I'd complete a trip around the globe by bike. It started off as seed in the back of my mind, that grew and grew until the idea consumed me. In March 2011 I set off on the adventure of a lifetime, from my front door, across Europe, Asia and finally the USA. I spent nights in people's houses all over the world, slept in Yurts, camped with nomads, ate delicious food ranging from Tibetan stew to alligator meat, drunk home-made Georgian wine, was given clothes, partied with Kazakhs on the Caspian Sea ferry, saw photos of USSR soldiers in front of statues of Lenin, saw Stalin's house the Grand Canyon and the Great Wall. I cycled through sweltering deserts and over huge mountains. I overcame mechanical problems with the help of an Azerbaijani mechanic and illness due to the kindness of a Tajik Pamiri doctor. On the way I cycled with local people and friends, both old and new. I've written this book to share my story and the amazing experiences that I had. It's not a book full of arty descriptions about beautiful places, it doesn't have any clever metaphors; it's just my story. It tells the story of a normal person spending nine months experiencing the world from the saddle of a bike. I've included bits of history, observations about people's daily life, comparisons of countries and my own opinions as my story is told. I only had one rule; I had to make it round the world on a bike: every inch of the way. I hope you enjoy my story; it will be great to have you along for the ride... The kindle version contains colour photographs from my adventure and the hard copy contains high quality black and white photos.

    Her glorified image of life abroad is crushed as she battles rogue tradesmen and vicious local wildlife.From stalking a neighbour to encountering trees with testicles, will she weather the storms of expat life or wish she had never left the UK?A Kiss Behind the Castanets is the first instalment of Jean Roberts's lighthearted and uplifting tale in her Moving to Spain series.Perfect for fans of Victoria Twead, Chris Stewart, and Alan Parks.

    love. Chickens Eat Pasta is the tale of how a young Englishwoman starts a new life after watching a video showing a chicken eating spaghetti in a mediaeval hill village in central Italy. “Here I was, 26 years old, alone and numb with boredom at the prospect of a future which until recently had seemed to be just what I wanted.” Unlike some recent bestsellers, this is not simply an account of a foreigner’s move to Italy, but a love story written from the unusual perspective of both within and outside of the story. As events unfold, the strong storyline carries with it a rich portrayal of Italian life from the inside, with a supporting cast of memorable characters. Along the way, the book explores and captures the warmth and colour of Italy, as well as some of the cultural differences – between England and Italy, but also between regional Italian lifestyles and behaviour. It is a story with a happy ending. The author and her husband are still married, with three children, who love the old house on the hill (now much restored) almost as much as she does. Chickens Eat Pasta is Clare’s autobiography, and ultimately a love story – with the house itself and with the man that Clare met there and went on to marry. If you yearn for a happy ending, you won’t be disappointed. It’s a story that proves anything is possible if you only try.

    It was the lifestyle change that many dream of and most are too sensible to attempt.Wife, mother and now reluctant alpaca owner, Fiona jumped in at the deep end. Gradually Tasmania got under her skin as she learned to stack wood, round up the kids with a retired lady sheepdog, and stand on a scorpion without getting stung.This charming tale captures the tussles and euphoria of living on the land in a place of untrammelled beauty, raising your family where you want to and seeing your husband in a whole new light. Not just a memoir but an everywoman’s story, and a paean to a new, slower age

    It’s an inside look into the day-to-day challenges facing not only the patient, but also the caregivers. For many years, her father exhibited signs of dementia, eventually becoming too significant to ignore. Everything culminated during an incident one night, after which her father was taken away, never to return to his home again. The disease changed him every day until he was a stranger. Then, it stole his life. Through the initial days at home to hospital stays, living in a memory care unit, rehab stints and eventually hospice care, this book reveals many of the struggles encountered while facing Alzheimer’s in a world not quite ready for it. It is based on actual events depicted exactly as they happened while travelling the heartbreaking and harrowing road through this horrific illness. Its purpose is to give guidance and insight to others caring for loved ones with this terrible affliction, whether it is in providing helpful information, feelings of support or simply words of encouragement. Most importantly, the hope is that it will make the road for others an easier one to travel. May the many tears in this journey be the fortitude that helps others deal with the adversity from this overwhelming disease.