Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

    A self-described "middle-aged wreck," Miles set out with his wife, Guislaine, to walk across France, from the Mediterranean to the Atlantic.Setting for themselves the goal of twenty miles a day, Miles and Guislaine made their way past farmyards and riverbanks, through dusty village squares and ripening vineyards, into ancient walled cities and over sand dunes. And as the hot, dry countryside unfolded slowly before them, the couple looked back with relief -- and wonder -- at the tense, frenzied corporate life they had left behind.The story of a walk, a marriage, an adventure, and a dream made real, A WALK ACROSS FRANCE marks the debut of an enormously entertaining writer.

    Every year, millions of us feel our energy levels ebb and spirits fall as the days grow shorter. The condition is called seasonal affective disorder (SAD), and it can cause depression, reduce your productivity, and make it harder to control your appetite. In this no-nonsense, up-to-date survival kit for weathering the winter blues, Dr. Norman Rosenthal explains what causes seasonal mood swings and what you can do about them. A self-test allows you to evaluate your own level of SAD and helps you determine an appropriate plan of action. The book covers an expanded variety of methods proven to help you feel better--including new developments in light therapy, antidepressant medications, and breakthrough self-help strategies. Convenient menus and easy recipes make sticking to a healthy winter diet more enjoyable, and a new section on the benefits of exercise motivates you to stay active even when it’s gloomy outside. A step-by-step guide helps you organize your yearly schedule to anticipate seasonal changes, and a special chapter for family and friends teaches loved ones effective ways to show support. Like a ray of light on an otherwise cloudy day. Dr. Rosenthal’s expertise, warmth, and enthusiasm will inspire you to reclaim the winter months and find ways to celebrate even the darkest days of the year.

    Therapists who have found this phobia difficult to treat will find everything they need to give their clients success. Anxious flyers who have “tried everything” to no avail can look forward to joining the nearly 10,000 graduates of the SOAR program who now have the whole world open to them as they fly anxiety free wherever they want. This approach begins by explaining how anxiety, claustrophobia, and panic are caused when noises, motions—or even the thought of flying—trigger excessive stress hormones. Then, to stop this problem, Captain Bunn takes the reader step-by-step through exercises that permanently and automatically control these feelings. He also explains how flying works, why it is safe, and teaches flyers how to strategically plan their flight, choose the right airlines, meet the captain, and so on. Through this program, Captain Bunn has helped thousands overcome their fear of flying. Now his book arms readers with the information they need to control their anxiety and fly comfortably.

    Having overcome the obstacles of starting to renovate her dream home - an ancient, dilapidated barn - and fitting in with the peculiarities of the locals, Janine is now the go-to expat in the area for those seeking to get to grips with a very different way of life. In this book, Janine regales us with the delights and dramas of a year attempting to live the rural idyll. Each month brings to light a new aspect of life in the French countryside: snow in January, resulting in a broken arm, which in turn leads to an etiquette lesson at the local hospital; wild winds in February; cuckoos in March; and giant hailstones in July that destroy cars and houses and bring the villagers closer together. Told with warmth and humour, My Good Year in France showcases a uniquely French way of life: where two eternally ambitious expats drag a neglected farmhouse to life, and deal with the accompanying disasters, learn to grow vegetables, discover how to cook, and stumble across the hidden gems of this very special part of the world. ________________Praise for Janine Marsh's My Good Life in France:'Warm, uplifting, and effervescent ... Janine's voice and humor bubble right off the page, making you want to pack your bags and visit her fixer-upper home in rural France' - Samantha Verant, author of Seven Letters from Paris'If you've ever dreamed of discovering "the real France", you won't want to miss this delightful book' - Keith Van Sickle, author of One Sip at a Time: Learning to Live in Provence

    Raymond Queneau (1903-1976) has been one of the most powerful forces in shaping the direction of French fiction in the past fifty years. His other novels includes The Last Days, Pierrot Mon Ami, and Saint Glinglin.

    Full of acute observation, uncontrollable humour and a rousing climax.’ - Country Life ‘To his credit Stancomb resists the stereotype of the closed-minded British expatriate.’ - Independent on Sunday - Pick of the paperbacks ‘A thoroughly good read ---An endearing tale of a roller coaster ride.’ - Croatia Online ‘This is not a tale of your usual English couple. This is such a fantastic read ... both humorous and thought provoking.’ - Travellingbookjunkie ‘The author presents this quirky little tale in an honest way, even when he is on the receiving end of a joke. You don’t need to make a break with your past to enjoy this book. It is a fascinating, humorous and totally believable read.’ - Robin’s Reviews ‘A good read. I enjoyed best the humorous bits.’ Tony Rossiter (author of It’s Only a Bloody Game) ‘A good read.’ - Tariq Ali Notes From a Very Small Island is the follow-up to the bestselling ‘Under a Croatian Sun’, which tells the story of a couple upping sticks and leaving their humdrum life in London for blue skies and café life on an island in Croatia. In this second book, the couple continue their attempts to fit in with the village community, but it’s not always easy, and more often than not their endeavours involve them in in hilarious disasters. They also now try to start some projects up, but they have to battle with maddening ex-communist authorities and highly suspicious locals. However, through this, they get to see the crippling legacies that communism and the recent war have left in the lives of their new neighbours. Although largely a light hearted tale, the book is also a heartfelt insight into a community trying to adjust to being members of the EU and the ways of the Western World.

    Dive in!Half-mermaid, half-spunky girl, all magic — Emily Windsnap swept a generation of middle grade readers under her spell. Avid fans or those discovering Emily for the first time, kids will swimmingly to this beautiful collection of four Emily Windsnap episodes boasting fresh new paperback covers:The Tail of Emily WindsnapEmily Windsnap and the Monster from the DeepEmily Windsnap and the Castle in the MistEmily Windsnap and the Siren’s Secret

    (lots of etc.). The newly overhauled and illustrated fifth edition gets shoulder-deep into the history and local lore, providing a well-rounded argument as to why (fill in the blank) deserves your time. It also demystifies the TriMet public transportation system, bike events and culture, outdoorsy stuff, the public libraries—basically anything you need to know as the new kid in town. To the wrong eyes the book's title might imply a guide to Portland zine culture, but as editor Shawn Granton says in the introduction, the Zinester's Guide is not just for zinesters, that "It's always been about sharing the interesting and unique things that make Stumptown great, and also helping people get by that aren't swimming in scads of money." For those of us that can't so much as dogpaddle most days, this is "community" at its mightiest.

    Incorporated in the textbook are useful illustrations and exceptional photographs of complex sailing concepts. There are also quizzes at the end of each chapter, and a glossary to help those new to sailing to navigate their way through the extensive nautical terminology.

    Shore’s unwavering determination to fit into life in a quaint village, despite having smoke repeatedly blown in face, saw him eventually embraced within the local culture --- at least by a few of his leery French neighbours. Uncorked celebrates the “uncorking” of a few tightly held traditions that are near and dear to hearts of the locals of the Cote d’Azur and Provence – being taught to play pétanque (boules) under the clandestine cover of darkness; learning vernissage etiquette; drinking pastis before noon; navigating narrow village roads at top driving speed. Shore also “uncorks” personal awakenings about the value of following roads-less-travelled and making time to smell-the-roses, as we cultivate friendships and traditions. And, through exposure to the life of artist Marc Chagall, Shore reflects on the challenges that all newcomers face to gain acceptance in a foreign land. Shore’s humorous and heart-felt accounts of his year living in Provence will touch and amuse, and evoke fond memories of travel to fascinating places --- and they might even trigger reflection on the importance of being afforded new chances in life.TREAT YOURSELF TODAY to some belly laughter and fond reminiscing about past travels!Praise for Uncorked:"Like a wry cross between Bill Bryson and Dave Bidini, Paul Shore’s funny, self-deprecating and wholesome recounting of a year spent in Provence is one part travelogue, one part self-help guide, and one part memoir. Uncorked is just like a good French wine: light, delicious, and full of flavour."--- Grant Lawrence, CBC broadcaster and author of Adventures in Solitude: What Not to Wear to a Nude Potluck and Other Stories from Desolation Sound“A computer geek in the South of France? What could go wrong? With remarkable storytelling skill, Shore brings to life a time and place where community, simplicity and a slower pace were revered — a younger generation's A Year in Provence.”--- Sarah Bancroft, co-author of Vancouver: The Unknown City and writer of the blog A Year in Paris“Shore’s light-hearted story takes you to a place where the simple joys in life are what matters. During my Man in Motion World Tour 30 years ago, I wish I could have slowed down as Paul did.”--- Rick Hansen, founder and CEO of the Rick Hansen Foundation“Many dream of relocating to France at some time in their lives. Like Peter Mayle (A Year in Provence) before him, Paul Shore made the leap and found a cornucopia of delights in his new home.”--- Stephen Hui, hiking writer and former Georgia Straight web and technology editor“Paul Shore’s nostalgic musings on the ancient, nuanced sport of pétanque demonstrate how to, with a dose of persistence, tap into a treasure trove of cross-cultural respect and understanding in sunny.” --- Jack Christie, writer-broadcaster, author of 52 Best Day Trips from Vancouver.   “Reminded me of my own time in Europe and how much I miss it. Thanks so much for a wonderful read and bringing back such incredible memories.”--- Stella Harvey, founder of the Whistler Writers Festival and author of The Brink of FreedomThis is an alternate-cover edition for 9780981347417.

    He stayed for ten years, first as a student and later as a correspondent for Time magazine. By the time he left, Karnow knew Paris so intimately that his French colleagues dubbed him "le plus parisien des Américains" --the most Parisian American. Now, Karnow returns to the France of his youth, perceptively and wittily illuminating a time and place like none other. Karnow came to France at a time when the French were striving to return to the life they had enjoyed before the devastation of World War II. Yet even during food shortages, political upheavals, and the struggle to come to terms with a world in which France was no longer the mighty power it had been, Paris remained a city of style, passion, and romance. Paris in the Fifties transports us to Latin Quarter cafés and basement jazz clubs, to unheated apartments and glorious ballrooms. We meet such prominent political figures as Charles de Gaulle and Pierre Mendès-France, as well as Communist hacks and the demagogic tax rebel Pierre Poujade. We get to know illustrious intellectuals, among them Jean-Paul Sartre, Simone de Beauvoir, Albert Camus, and André Malraux, and visit the glittering salons where aristocrats with exquisite manners mingled with trendy novelists, poets, critics, artists, composers, playwrights, and actors. We meet Christian Dior, who taught Karnow the secrets of haute couture, and Prince Curnonsky, France's leading gourmet, who taught the young reporter to appreciate the complexities of haute cuisine. Karnow takes us to marathon murder trials in musty courtrooms, accompanies a group of tipsy wine connoisseurs on a tour of the Beaujolais vineyards, and recalls the famous automobile race at Le Mans when a catastrophic accident killed more than eighty spectators. Back in Paris, Karnow hung out with visiting celebrities like Ernest Hemingway, Orson Welles, and Audrey Hepburn, and in Paris in the Fifties we meet them too.A veteran reporter and historian, Karnow has written a vivid and delightful history of a charmed decade in the greatest city in the world.

    French ladies slender and chic, French men wearing berets and riding bicycles with baguettes clamped under their arms when they are not flirting outrageously, and all the while the sun shines down benevolently upon uniform rows of ripening vegetables. Dreams are strange and unpredictable, and sometime so is la vie en rose. A pick from some of the best bits of the popular travel author's blog diaries reveal the minutiae of expat day to day life in rural France. A must-read for Susie Kelly fans and anybody thinking of, or dreaming of, moving to France.

     Those that have just set up their first blog and are now struggling with the next steps and where to go from here. It was written in response to feedback I received from my first book, which teaches the technical set up to complete beginners. I noticed patterns of what people were struggling with - often just even deciding what topic to focus on - and how blogging works in general. This book will take you by the hand and guide you through the next steps - the solid, basic techniques that every successful blogger started with. If you are looking for advanced techniques, this book will not be for you! - It is meant for Beginners. There is no magic pill to suddenly attract thousands of followers - although there are a few techniques that can speed things up and we will cover them. Another area that is often underestimated is learning the WRITING STYLE OF BLOGGING, including how to format your posts. This book goes into detail and provides resources for further training as that is obviously not something you will learn overnight. We will also look at the characteristics of Viral blog posts, but - once again - don't expect a magic pill! Blogging is hard work and becoming a good blogger - a good blog writer - takes training and time, even if you are already experienced in writing. People read blogs differently than books and unless you adjust to that, you will have a hard time attracting an audience - no matter how experienced a writer you are. Finally, we wil go over the basic monetization strategies that are available to bloggers. If you are new to blogging and are willing to put in the necessary work - and do so consistently - this book will give you a good basic start and take out much of the confusion new bloggers face. Of course, blogging also involves the powerful marketing techniques of SEO and Social Media and they are discussed in depth in part 3 and 4 of this series. I have personally found Kindle Publishing to be another great way to grow a blog following quickly - faster than any other technique actually - and so it is included as part 5 of this series. Once again - if you are looking for advanced techniques, this book will not be for you - it is specifically aimed at beginners who have just started their first blog. __________________________________________ STEP-BY-STEP: A Proven, Easy-to-Follow System for Taking your Blog form Zero to Successful You have started your blog, but don't know what to do next? You wonder how to attract readers and subscribers - and how to set up your blog for optimal conversion. You would also like to earn some money with your blog and promote your services and products. This book will teach you how to start a cool blog the smart way - no prior experience is necessary - and you might even have fun along the way…. Building a Foundation for Success This is what we'll cover: YOUR FREE GIFT - How to pick a Marketable Name for your Blog CHAPTER 1 - Finding a Blog Topic that People Actually Want to Read...

    What if an unfamiliar species should approach? Now an impressive guide highlights nineteen different dragon species, many seen here for the first time. Focused on species from the obscure tree-climbing monkey dragon to the better-known wyvern and amphithere, each entry details size, shape, coloration, habitat, the appearance of eggs and young, and (most important) form of attack. To help readers recognize dragons in the wild, mini models of twelve of the species await assembly, each tucked in its own pocket and complete with its own stand.